Premium rate culture: The new business of mobile interactivity
(2007) Premium rate culture: The new business of mobile interactivity . New Media & Society 9(5):pp. 753-770.
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Abstract
This paper considers a neglected but crucial aspect of the new business of mobile interactivity: the premium rate data services industry. We provide an international anatomy of this industry model, and the ways in which it has been used to capitalize upon the surprising success of short message service (SMS) to provide a basis for the development of consumer markets for mobile data services. We situate this analysis within a wider consideration of the role of premium rate culture in the social shaping of interactivity in convergent media. Specifically, we look at how premium rate services are being constructed in relation to telecommunications, television, and the Internet. We conclude that although premium rate culture has rejuvenated innovation in broadcast television it may potentially constrain the interactive potential of the mobile Internet.
| Item Type: | Journal Article |
|---|---|
| Status: | Published |
| Keywords: | premium rate telecommunications — mobile phones — premium mobile services — mobile messaging — SMS — interactivity — mobile Internet |
| Subjects: | 400000 Journalism, Librarianship and Curatorial Studies > 400100 Journalism, Communication and Media > 400104 Communication and Media Studies 420000 Language and Culture > 420300 Cultural Studies > 420304 Screen and Media Culture |
| ID Code: | 6612 |
| Deposited By: | Spurgeon, Christina |
| Deposited On: | 15 March 2007 |
| Alternative Locations: | http://dx.doi.org/10.1177/1461444807080340 |
| Copyright Owner: | Copyright 2007 SAGE Publications |
| Copyright Statement: | The final, definitive version of this article has been published in the Journal, New Media & Society 9(5):pp. 753-770. © <SAGE Publications Ltd |
| Additional Information: | The author-version of this article will be available 12 months after publication. This journal is available online- see link. : Author contact details: c.spurgeon@qut.edu.au |