Look who's talking

Russo, Angelina and Watkins, Jerry J. and Chan, Sebastian (2007) Look who's talking. In The MAG, 2 pages pp. 14-15, Museum and Gallery Services New South Wales.

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Abstract

Major museums worldwide are starting to use social media such as blogs, podcasts and online video to encourage users to participate in their programs. Social media are variously described as "online technologies and practices used to share opinions, insights, perspectives", "software-supported social networking" (Chan) and "many-to-many communication supported by web technology"(Watkins and Russo). This article argues that the social media space can be considered in terms of its effect on participation, communication and visitor incentive. It explores each of these in details using recent examples and findings on social media implementation in museums.

Item Type:	Newspaper/Magazine Article
Status:	Published
Keywords:	social media; museum communication; human computer interaction;
Subjects:	280000 Information, Computing and Communication Sciences > 280100 Information Systems > 280105 Interfaces and Presentation (excl. Computer-Human Interaction) 280000 Information, Computing and Communication Sciences > 280100 Information Systems > 280104 Computer-Human Interaction
ID Code:	8176
Deposited By:	Russo, Angelina
Deposited On:	21 June 2007
Alternative Locations:	http://www.mgnsw.org.au/files/resources/mag2_07version2.pdf
Copyright Owner:	Copyright 2007 Museums and Galleries of New South Wales
Additional Information:	The contents of this magazine can be freely accessed online via the magazine’s web page (see hypertext link).