Mobiles into media: Premium rate SMS and the adaptation of television to interactive television cultures
(2007) Mobiles into media: Premium rate SMS and the adaptation of television to interactive television cultures. Continuum: Journal of Media and Cultural Studies 21(2):pp. 317-329.
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Abstract
The use of SMS as a feedback channel or return path (that is, a new communication channel) in broadcasting is increasingly commonplace. But, what is the real significance of these SMS-mediated television events? Is this massive shift in the new digital mobile messaging landscape a lifeline for broadcast television, now struggling with its advertising base? How are new developments in SMS and MMS (multimedia messaging) building synergies between old and new media? How do they extend mobile phone culture? We address these questions by identifying factors that are shaping the rapid development of SMS as a powerful technology of cooperation (Rheingold, 2002). We also consider how these ubiquitous technologies are implicated in the development of new circuits of culture and new media forms (Marshall, 2004), specifically SMS-enabled interactive television formats.
| Item Type: | Journal Article |
|---|---|
| Status: | Published |
| Subjects: | 400000 Journalism, Librarianship and Curatorial Studies > 400100 Journalism, Communication and Media > 400104 Communication and Media Studies 420000 Language and Culture > 420300 Cultural Studies > 420304 Screen and Media Culture |
| ID Code: | 8205 |
| Deposited By: | Spurgeon, Christina |
| Deposited On: | 21 June 2007 |
| Alternative Locations: | http://dx.doi.org/10.1080/10304310701278173 |
| Copyright Owner: | Copyright 2007 Taylor & Francis |
| Copyright Statement: | First published in Continuum: Journal of Media and Cultural Studies 21(2):pp. 317-329. |
| Additional Information: | For more information, please refer to the journal's website (see hypertext link) or contact the author. Author contact details: c.spurgeon@qut.edu.au |