A content analysis of Australian motor vehicle advertising
(2006) A content analysis of Australian motor vehicle advertising. Australian Transport Safety Bureau.
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Abstract
Using the content analysis methodology, the project aimed to identify and evaluate any changes in the themes and driving practices depicted in Australian vehicle advertising before and after the introduction of the Federal Chamber of Automotive Industries (FCAI) Voluntary Code of Practice for Advertising for Motor Vehicles in 2002.
| Item Type: | Book |
|---|---|
| Status: | Published |
| Place of Publication: | Civic Square, ACT |
| Keywords: | advertising; content analysis; themes |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350400 Transportation > 350405 Road and Rail Transportation 320000 Medical and Health Sciences > 321200 Public Health and Health Services > 321206 Preventive Medicine 320000 Medical and Health Sciences > 321200 Public Health and Health Services > 321216 Health Promotion |
| ID Code: | 8788 |
| Deposited By: | Schnyder, Anthony J. |
| Deposited On: | 27 July 2007 |
| Alternative Locations: | http://www.atsb.gov.au/publications/2006/pdf/CR228.pdf |
| Copyright Owner: | Copyright 2006 Centre for Accident Research & Road Safety, Queensland |
| Additional Information: | This study was funded jointly by the ATSB and Queensland Transport. The contents of this report can be freely accessed online via the publisher’s web page (see hypertext link). |