"From garage to global": the internet and international market growth, an SME perspective
(2008) "From garage to global": the internet and international market growth, an SME perspective. International Journal of Internet Marketing and Advertising 4(2/3):pp. 179-196.
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Abstract
The Internet has the capability to generate international market expansion and future growth for firms, a concept known as Internetalisation. However, it is yet to be determined how much or to what extent the Internet influences internationalisation, and thus international market growth. Both international market penetration (capitalising on existing country markets) and international market development (capitalising on new country markets) are achievable goals for the Internet-enlightened SME. The aim of this research is to explore the influence of the Internet on international market penetration and development for SMEs in Australia. The Internet has given SMEs the capabilities to become rapidly or even instantly international. That is, the acceleration of internationalisation due to the Internet has changed the once slow and cumbersome process of international market expansion. Specifically, an evolved version of accelerated internationalisation that incorporates the enhanced virtual network capability for SMEs is a more precise theoretical explanation.
| Item Type: | Journal Article |
|---|---|
| Status: | Published |
| Keywords: | Keywords: Market growth strategy, SMEs, Internet, internationalisation theory, internetalisation. |
| Subjects: | 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350212 International Business 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350209 Small Business Management 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350211 Innovation and Technology Management 350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research |
| ID Code: | 8823 |
| Deposited By: | Mathews, Shane |
| Deposited On: | 31 July 2007 |
| Alternative Locations: | http://dx.doi.org/10.1504/IJIMA.2008.017021 |
| Copyright Owner: | Copyright 2008 Inderscience |
| Copyright Statement: | Reproduced in accordance with the copyright policy of the publisher. |