Adapting musicology for commercial outcomes
(2007) Adapting musicology for commercial outcomes. In Radbourne, Jennifer and Arthurs, Andy, Eds. Proceedings Valencia Spain - 9th International Conference on Arts and Cultural Management (AIMAC 2007) CD A1-4, pages pp. 1-13, Valencia, Spain.
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Abstract
Recent claims that orchestras around the world are facing new financial pressures threatening their survival, suggest that it is critical to investigate the potential for musicology to adapt to commercial outcomes. This paper takes the Australian music industry as a case study to prototype a new and sustainable orchestral model appropriate for twenty first century audiences. The paper includes a review of musical and social innovations from previous and current orchestral models, a review of arts marketing strategies developed for the new consumer, the identification of successful new performance modes including distribution methods and developments in acoustic and digital instrument design, and the documentation of the implementation and testing of such a model to live audiences.
| Item Type: | Conference Paper |
|---|---|
| Status: | Published |
| Keywords: | Orchestra, musicology, commercialisation, sustainability, audiences. |
| Subjects: | 410000 The Arts > 410300 Cinema, Electronic Arts and Multimedia > 410303 Multimedia 340000 Economics > 349900 Other Economics > 349999 Economics not elsewhere classified 410000 The Arts > 410100 Performing Arts > 410101 Music |
| ID Code: | 10457 |
| Deposited By: | Arthurs, Andy |
| Deposited On: | 08 November 2007 |
| Copyright Owner: | Copyright 2007 (please consult authors) |
| Additional Information: | For more information, please contact the authors. |