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Election Flops on YouTube

Bruns, Axel and Wilson, Jason A. and Saunders, Barry (2007) Election Flops on YouTube. In ABC News Online: Club Bloggery, Australian Broadcasting Corporation.

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Abstract

In an election campaign as drawn out as this, you'd have to have excellent memory to remember the hype around John Howard's use of YouTube to make policy announcements. Some months ago, the media were all over the story - but unfortunately for the Prime Minister, much like the widely-predicted poll 'narrowing', the YouTube effect has been missing in action.

Item Type:Newspaper/Magazine Article
Status:Published
Keywords:Australia, election, politics, journalism, citizen journalism, blogging, YouTube
Subjects:360000 Policy and Political Science > 360100 Political Science > 360101 Australian Government and Politics
420000 Language and Culture > 420300 Cultural Studies > 420304 Screen and Media Culture
400000 Journalism, Librarianship and Curatorial Studies > 400100 Journalism, Communication and Media
ID Code:10812
Deposited By:Bruns, Axel
Deposited On:19 November 2007
Alternative Locations:http://gatewatching.org/2007/11/16/club-bloggery-7-election-flops-on-youtube/, http://www.abc.net.au/news/stories/2007/11/16/2093120.htm
Copyright Owner:Copyright 2007 (please consult authors)
Additional Information:First published at Gatewatching: http://gatewatching.org/2007/11/16/club-bloggery-7-election-flops- Also published in a condensed version at ABC Online: http://www.abc.net.au/news/stories/2007/11/16/2093120.htm