Reconfiguring Television for a Networked, Produsage Context
(2008) Reconfiguring Television for a Networked, Produsage Context. Media International Australia incorporating Culture and Policy(126).
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Abstract
The rise of user-led content creation and distribution, or produsage, is by now well recognised. User-produced content is providing a well-needed corrective to industrial journalism; user-produced creative work has become a regular component of the standard media diet for many users; and user-led distribution of content through file-sharing networks is now an important means of accessing content, and is cautiously being explored as a means of distribution by mainstream media producers. Such phenomena are beginning to affect the television industry. On the one hand, the user-led distribution of television programming now enables producers to bypass traditional distribution channels altogether; on the other, traditional television channels are already anticipating such moves through an increase in live content and event television. There is also a contrary movement of user-produced material further into the mainstream of the mediasphere. This article outlines a number of the operational models now available to players in the television industry: enlisting file-sharers in the direct distribution of TV shows to audiences; moving further towards a focus on live event television; and embracing user creativity in pursuit of produsage-based television models. It examines these options against a context of continuing convergence and change in the content industries.
| Item Type: | Journal Article |
|---|---|
| Status: | Published |
| Keywords: | produsage; user-led; television; streaming media; Internet television; filesharing; Bittorrent |
| Subjects: | 400000 Journalism, Librarianship and Curatorial Studies > 400100 Journalism, Communication and Media > 400104 Communication and Media Studies 420000 Language and Culture > 420300 Cultural Studies > 420302 Cultural Theory 420000 Language and Culture > 420300 Cultural Studies > 420304 Screen and Media Culture |
| ID Code: | 13002 |
| Deposited By: | Bruns, Axel |
| Deposited On: | 13 March 2008 |
| Alternative Locations: | http://www.uq.edu.au/emsah/mia/ |
| Copyright Owner: | Copyright 2008 Axel Bruns |