Browse By Person: Bianchi, Constanza
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Number of items: 54.
Bianchi, Constanza (2014) Internationalisation of emerging market firms : an exploratory study of Chilean companies. International Journal of Emerging Markets, 9(1), pp. 54-78.
Bianchi, Constanza, Pike, Steven D., & Lings, Ian (2014) Investigating attitudes towards three South American destinations in an emerging long haul market using a model of Consumer-Based Brand Equity (CBBE). Tourism Management : Research, Policies, Practice. (In Press)
Wickramasekera, Rumintha & Bianchi, Constanza (2013) Management characteristics and the decision to internationalize : exploration of exporters vs. non-exporters within the Chilean wine industry. Journal of Wine Research, 24(3), pp. 195-209.
Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement : a non-technical discussion for practitioners. Luyou Xuekan (Tourism Tribune), 28(1), pp. 13-15.
Andrews, Lynda & Bianchi, Constanza (2013) Consumer Internet purchasing behaviour in Chile. Journal of Business Research, 66(10), pp. 1791-1799.
Pike, Steven & Bianchi, Constanza (2013) Destination brand equity for Australia : testing a model of CBBE in short haul and long haul markets. Journal of Hospitality and Tourism Research. (In Press)
Bianchi, Constanza (2013) Satisfiers and dissatisfiers for international students of higher education : an exploratory study in Australia. Journal of Higher Education Policy and Management, 35(4), pp. 396-409.
Bianchi, Constanza & Wickramasekera, Rumintha (2013) An exploratory study of the factors enhancing and inhibiting export growth in the Chilean wine industry. Journal of International Food and Agribusiness Marketing, 25(2), pp. 85-102.
Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal, 20(1), pp. 97-107.
Bianchi, Constanza & Birtwistle, Grete (2012) Consumer clothing disposal behaviour: A comparative study. International Journal Of Consumer Studies, 36(3), pp. 335-341.
Minahan, Stella, Huddleston, Patricia, & Bianchi, Constanza (2012) Costco and the Aussie shopper : a case study of the market entry of an international retailer. International Review of Retail, Distribution and Consumer Research, 22(5), pp. 507-527.
Bianchi, Constanza & Andrews, Lynda (2012) Risk, trust, and consumer online purchasing behaviour : a Chilean perspective. International Marketing Review, 29(3), pp. 253-275.
Bianchi, Constanza (2011) Inward internationalization of consumer services : lessons from Australian firms. Journal of Services Marketing, 25(4), pp. 282-293.
Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.
Bianchi, Constanza & Saleh, Abu (2011) Antecedents of importer relationship performance in Latin America. Journal of Business Research, 64(3), pp. 258-265.
Bianchi, Constanza (2011) The growth and international expansion of an emerging market retailer in Latin America. Journal of Global Marketing, 24(4), pp. 357-379.
Bianchi, Constanza & Birtwistle, Grete (2010) Sell, give away, or donate : an exploratory study of fashion clothing disposal behaviour in two countries. The International Review of Retail, Distribution and Consumer Research, 20(3), pp. 353-368.
Bianchi, Constanza (2010) Inward exporting of professional services : lessons from an exploratory study of Australian educational firms. Services Marketing Quarterly, 31(2), pp. 174-193.
Bianchi, Constanza & Saleh, Abu (2010) On importer trust and commitment : a comparative study of two developing countries. International Marketing Review, 27(1), pp. 55-86.
Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).
Bianchi, Constanza (2009) Investigating Consumer Expectations of Convenience Store Attributes in Emerging Markets: Evidence in Chile. Journal of International Consumer Marketing, 21(4).
Bianchi, Constanza (2009) Retail internationalisation from emerging markets : case study evidence from Chile. International Marketing Review, 26(2), pp. 221-243.
Bianchi, Constanza & Mena, Joaquin (2008) Format blurring and attribute saliency : evidence in Chile. Academia : Revista Latinoamericana de Administracion, 41, pp. 19-32.
Bianchi, Constanza & Garcia, Rodrigo (2007) Export Marketing Strategies of an Emerging Country: An Exploratory Study of the Main Challenges and Factors Leading to Success for Chilean Food Exporters. Journal of Food Products Marketing, 13(3), pp. 1-19.
Bianchi, Constanza (2006) Case study : Home Depot in Chile. Journal of Business Research, 59(3), pp. 391-393.
Bianchi, Constanza C. & Ostale, Enrique (2006) Lessons learned from unsuccessful internationalization attempts : example of multinational retailers in Chile. Journal of Business Research, 59(1), pp. 140-147.
Bianchi, Constanza (2006) Do Cultural Differences Affect International Buyer-Seller Relationships? Journal of International Consumer Marketing, 18(4), pp. 7-32.
Bianchi, Constanza & Reyes, Carolina (2005) Defensive strategies of local companies against foreign multinationals evidence from Chilean retailers. Latin American Business Review, 6(2), pp. 67-85.
Bianchi, Constanza & Mena, Joaquin (2004) Defending the local market against foreign competitors : the example of Chilean retailers. International Journal of Retail and Distribution Management, 32(10), pp. 495-504.
Bianchi, Constanza & Arnold, Stephen J. (2004) An institutional perspective on retail internationalization success : Home Depot in Chile. International Review of Retail, Distribution, and Consumer Research, 14(2), pp. 149-169.
Arnold, Kara & Bianchi, Constanza (2001) Relationship Marketing, Gender and Culture: Implications for Consumer Behavior. Advances in Consumer Research, 28, pp. 100-105.
Bianchi, Constanza & Drennan, Judy (2013) Antecedents of consumer brand loyalty in the Chilean wine industry. In Strategic Management in Latin America Conference, 10-11 January 2013, Rio Hondo Campus, Mexico city, Mexico. (Unpublished)
Bianchi, Constanza & Mathews, Shane W. (2013) The role of the Internet on export market growth : an empirical study in Latin America. In Strategic Management in Latin America 2013, Mexico City, Mexico.
Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement for practitioners. In Papanikos, Gregory T. (Ed.) 9th Annual International Conference on Tourism, ATINER, Athens, Greece.
Bianchi, Constanza, Drennan, Judy, & Proud, William (2012) Brand loyalty in the Australian wine industry. In European Marketing Association Conference (EMAC 2012), 22-25 May 2012, Lisbon, Portugal.
Bianchi, Constanza & Drennan, Judy (2011) Inward internationalization of services : Exploring satisfaction and dissatisfaction of overseas students in Australia. In ANZIBA Conference proceedings 2011, April 28-30, 2011, Melbourne, Australia.
Wickramasekera, Rumintha & Bianchi, Constanza (2011) Management characteristics and the decision to internationalize : Exploration of exporters vs. non-exporters within the Chilean wine industry. In The Fourth International Conference on Strategic Management in Latin America, January 13-14, 2011, Bogota, Colombia.
Pike, Steven D. & Bianchi, Constanza (2011) Modeling destination brand equity in an emerging long haul market. In Proceedings of the Travel & Tourism Research Association European Chapter Conference, TTRA EUROPE, Archamps, France.
Mathews, Shane & Bianchi, Constanza C. (2010) Internet usage, internet marketing intensity and international marketing growth. In Proceedings of the Global Marketing Conference : Marketing in a Turbulent Environment, Tokyo.
Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Mathews, Shane W. & Bianchi, Constanza (2010) The role of the internet on international market growth of Australian firms : an exploratory study. In Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference 2010, Sydney, Australia.
Bianchi, Constanza (2009) How do retailers from emerging markets internationalize? : The case of Chilean retailers. In AMS/ACRA 2009 Fall Triennial Retailing Conference, September 30 - October 04, 2009, New Orleans, USA. (In Press)
Bianchi, Constanza (2009) On the internationalisation of firms from emerging markets : an exploratory study. In Australia and New Zealand International Business Academy Conference 2009, 16-18 April 2009, Brisbane, Queensland. (Unpublished)
Bianchi, Constanza C. (2009) How service companies from emerging markets overcome internationalization barriers: evidence from Chilean services firms. In 2009 Strategic Management in Latin America Conference, January 5-7, 2009, Sao Paulo, Brazil.
Bianchi, Constanza C. & Saleh, Abu (2009) Importer relationship performance in Latin America: the role of trust and commitment. In 2009 Strategic Management in Latin America Conference, January 5-7, 2009, Sao Paulo, Brazil.
Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria.
Bianchi, Constanza (2008) Investigating the Main Barriers and Key Success Factors of Consumer Service Exporters: Lessons from Australian Tourism and Education Sectors. In 2008 PBFEAM Conference, July 02-04, 2008, Brisbane, Australia.
Bianchi, Constanza (2008) Inward Internationalisation of Consumer Services: Lessons from Australian Educational Firms. In 37th EMAC Conference : Marketing landscapes - a pause for thought, April 27-31, 2008, Brighton.
Bianchi, Constanza & Vinuela, Magdalena (2007) Dimensions of Convenience in a Latin American Retail Context: Evidence in Chile. In II Strategic Management Conference in Latin America, January 05-07, Santiago, Chile.
Bianchi, Constanza (2007) Retail Internationalisation of Emerging Markets: Case Study Evidence of a Chilean Retailer. In Thyne, Maree & Deans, Kenneth (Eds.) ANZMAC Conference 2007, December 3-5, 2007, Dunedin, New Zealand..
Bianchi, Constanza & Mena, Joaquin (2006) Channel blurring and consumer expectations : evidence in Chile. In Proceedings of The Ist Association for Consumer Research Latin American Conference, Association for Consumer Research, Monterrey, Mexico.
Bianchi, Constanza & Ostale, Enrique (2006) Chilean Retailers: A Unique Model in Latin America. In Retailing Conference 2006: Strategic Challenges in the New Millennium - The Eighth Triennial AMS/ACRA Retailing Conference, November 1-4, 2006, Orlando, USA.
Bianchi, Constanza (2003) Home depot in Chile: case study. In Proceedings of Annual CLADEA Conference 2003, CLADEA, Lima, Peru.
Bianchi, Constanza (2001) The Effect of Cultural Differences on Service Encounter Satisfaction. In 2001 AMA Winter Educator's Conference, Winter 2001, Scottsdale, Arizona.