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Browse By Person: Bougoure, Ursula

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Number of items: 16.

Journal Article

Hourigan, Sally Rebecca & Bougoure, Ursula (2012) Towards a better understanding of fashion clothing involvement. Australasian Marketing Journal, 20, pp. 127-135.
Number of full-text downloads 334
Number of citations in Scopus 4

Bougoure, Ursula & Neu, Meng-Keang (2010) Service quality in the Malaysian fast food industry : an examination using DINESERV. Services Marketing Quarterly, 31(2), pp. 194-212.
Number of citations in Scopus 4

Bougoure, Ursula & Lee, Bernard (2009) Service quality in Hong Kong : wet markets vs super markets. British Food Journal, 111(1), pp. 70-79.
Number of citations in Scopus 3
Number of citations in Web of Science® 1

Bougoure, Ursula & O'Cass, Aron (2006) Foreign wine consumption in Australia : the influence of consumer perceptions to foreign cultures on wine choice. Journal of Food Products Marketing, 12(2), pp. 15-26.
Number of citations in Scopus 4

Conference Paper

Hawkins, Sally, Bougoure, Ursula, & Neale, Larry (2009) Examining the antecedents of recreational shopper identity. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Number of full-text downloads 763

Neale, Larry, Baazeem, Thamer, & Bougoure, Ursula (2009) The effect of brand extensions on parent-brand relationship quality. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Monash University, Melbourne, Victoria.
Number of full-text downloads 1,477

Bougoure, Ursula & Lee, Bernard (2008) Service quality : a study of retail service encounters in Hong Kong. In European Marketing Academy Conference, 27-30 May 2008, University of Brighton, Brighton.
Number of full-text downloads 289

Leung, Lai-Cheung & Bougoure, Ursula (2008) The effects of brand relationships on brand consideration and brand equity for services. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 313

Bougoure, Ursula & Leung, Lai-Cheung (2006) Brand Differentiation for Services: An Integrative Framework. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Bougoure, Ursula & O'Cass, Aron (2006) A Cross-Cultural Examination of Product Involvement, Purchase Decision Involvement and Information Search Related to Food. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Bougoure, Ursula & Tang, Keang Meng (2006) Service Quality: An Investigation into Malaysian Consumers Using DINESERV. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, & Bougoure, Ursula (2005) Studying the effect of market orientation and organisational culture on a brand’s performance. In Proceedings of ANZMAC 2005 : Broadening the Boundaries, The Australian and New Zealand Marketing Academy (ANZMAC), University of Western Australia, Fremantle, Western Australia, pp. 72-79.
Number of full-text downloads 97

Bougoure, Ursula & O'Cass, Aron (2005) Willingness to buy GM food products : the role of uncertainty orientation, consumer risk perceptions and information search in consumers from Australia. In Purchase, Sharon (Ed.) Proceedings of ANZMAC 2005 : Broadening the Boundaries, The Australian and New Zealand Marketing Academy (ANZMAC), University of Western Australia, Fremantle, Western Australia, pp. 30-36.
Number of full-text downloads 89

Bougoure, Ursula & O'Cass, Aron (2005) A cross cultural examination of consumer behaviour and GM food products : results from Australian and South Korean female consumers. In Proceedings of ANZMAC 2005 : Broadening the Boundaries, The Australian and New Zealand Marketing Academy (ANZMAC), University of Western Australia, Fremantle, Western Australia.
Number of full-text downloads 159

Voola, Ranjit, Bougoure, Ursula, & Fry, Marie-Louise (2005) Modeling the effects of strategic flexibility, organisational learning on e-business adoption and competitive advantage : an empirical investigation. In Proceedings of The 34th European Marketing Academy Conference, European Marketing Academy Conference, Milan.

Bougoure, Ursula & O'Cass, Aron (2004) The effect of consumer risk perceptions and information search on willingness to buy GM food products: A cross cultural analysis. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
Number of full-text downloads 160

This list was generated on Sat Sep 20 06:33:31 2014 EST.