Browse By Person: Briggs, Maxwell

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Number of items: 10.


Briggs, Maxwell (2010) Big project ventures: facilitating a collaborative planning and implementation process. Lambert Academic Publishing AG & Co., Germany.

Journal Article

Briggs, Maxwell (2011) Pegasus Town : innovative marketing of a new property venture. Marketing Intelligence & Planning, 29(6), pp. 602-610.

Briggs, Maxwell (2009) Innovation and the city : a macromarketing approach to industry development. Marketing Intelligence & Planning, 27(2), pp. 233-245.
Number of citations in Scopus 2

Conference Paper

Briggs, Maxwell (2009) Macroentrepreneurship : an expanded contact for entrepreneurship. In Proceedings of 14th Biennial World Marketing Congress : Marketing in Transition : Scarcity, Globalism, and Sustainability, Oslo School of Management, Oslo.
Number of full-text downloads 45

Briggs, Maxwell J. (2007) Innovation and The City. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 173

Briggs, Maxwell J. (2006) A strategic marketing approach to national development initiatives involving large scale collaborative ventures (LSCV). In International Marketing and Development Conference.

Briggs, Maxwell (2005) Issues in Marketing Research Methodology and Design Selection. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Invigoration, Integration: Proceedings of the 34th European Marketing Academy Conference, 24 May - 27 May 2005, Italy, Milan.

Briggs, Maxwell (2005) Promoting Economic Development and International Attractiveness through Large Scale Collaborative Ventures (LSCV): A Strategic Marketing Approach Based on a Study of the Multifunction Polis (MFP) Feasibility Study. In Edwards, R (Ed.) The 2005 Australia and New Zealand International Academy of Business (ANZIBA) Conference: Conference Proceedings, 10 November - 11 November 2005, Australia, Victoria, Melbourne.

Briggs, Maxwell (2003) Study Tour Programs: Enriched Learning Using the Extra Curricula. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

This list was generated on Sat Mar 28 05:25:12 2015 AEST.