Browse By Person: Chapman, Sherrie-Lee

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date
Jump to: 2003
Number of items: 2.


Chapman, Sherrie-Lee, Luck, Edwina, & Patti, Charles (2003) Building a Brand Relationship with Voters: The Need for IMC within Political Parties. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Luck, Edwina M. & Chapman, S. (2003) The IMC concept meets political marketing : building brand relationships. In Political Marketing Conference , London.
Number of full-text downloads 1,944

This list was generated on Sun Jul 16 07:47:42 2017 AEST.