Browse By Person: Chapman, Sherrie-Lee

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Conference Paper

Chapman, Sherrie-Lee, Luck, Edwina, & Patti, Charles (2003) Building a Brand Relationship with Voters: The Need for IMC within Political Parties. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Luck, Edwina M. & Chapman, S. (2003) The IMC concept meets political marketing : building brand relationships. In Political Marketing Conference , London.
Number of full-text downloads 1,944

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