Browse By Person: Drennan, Judy

Group by: Item Type | Date

Jump to: Book Chapter | Journal Article | Conference Paper

Number of items: 69.

Book Chapter

Drennan, Judy & Keeffe, Dominique A. (2010) Five tools to manage and prevent customer misbehaviour during service experiences. In Arenstein, Seth (Ed.) Customer Experience Management: Lessons and insights for the cable industry. Access Intelligence, pp. 48-51.

Journal Article

Andrews, Lynda, Cacho-Elizondo, Silvia, Drennan, Judy, & Tossan, Vesselina (2012) Consumer acceptance of an SMS-assisted smoking cessation intervention : a multi country study. Health Marketing Quarterly, 30(1). (In Press)

Bianchi, Constanza & Drennan, Judy (2012) Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach. Australasian Marketing Journal, 20(1), pp. 97-107.

Song, Jinzhu, Drennan, Judy, & Andrews, Lynda (2012) Exploring regional differences in Chinese consumer acceptance of new mobile technology : a qualitative study. Australasian Marketing Journal, 20(1), pp. 80-88.

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4).

100

Kay-Lambkin, Frances J., White, Angela, Baker, Amanda L., Kavanagh, David J., Klein, Britt, Proudfoot, Judith, et al. (2011) Assessment of function and clinical utility of alcohol and other drug web sites : an observational, qualitative study. BMC Public Health, 11(1), pp. 277-287.

Andrews, Lynda, Russell-Bennett, Rebekah, & Drennan, Judy (2011) Capturing affective experiences using the SMS experience sampling (SMS-ES) method. International Journal of Market Research, 53(4), pp. 1-27.

Klein, Britt, White, Angela, Kavanagh, David J., Shandley, Kerrie, Kay-Lambkin, Frances, Proudfoot, Judith, et al. (2010) Content and functionality of alcohol and other drug websites : results of an online survey. Journal of Medical Internet Research, 12(5), pp. 1-6.

White, Angela, Kavanagh, David J., Stallman, Helen M., Klein, Britt, Kay-Lambkin, Frances, Proudfoot, Judy, et al. (2010) Online alcohol interventions : a systematic review. Journal of Medical Internet Research, 12(5), e62.

McDonnell, John & Drennan, Judy (2010) Virtual product placement as a new approach to measure effectiveness of placements. Journal of Promotion Management, 16(1 & 2), pp. 25-38.

372

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2010) Avoidance of advertising on social networking sites : the teenage perspective. Journal of Interactive Advertising, 10(2), pp. 16-27.

Russell-Bennett, Rebekah, Hartel, Charmine, & Drennan, Judy (2010) Consumer satisfaction and redress with a government third-party complaints agency. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 23.

Kerr, Gayle F. & Drennan, Judy (2010) Same but different: perceptions of IMC amongst marketing communication partners in Australia. Journal of Promotion Management, 15.

277

Drennan, Judy & Wessels, Lisa (2010) An investigation of consumer acceptance of M-banking. International Journal of Bank Marketing, 28(7), pp. 547-568.

Drennan, Judy, Weeks, Clinton, & Cornwell, Bettina (2008) Leveraging sponsorships on the Internet : activation, congruence, and articulation. Psychology and Marketing, 25(7), pp. 637-654.

Mort, Gillian & Drennan, Judy (2007) Mobile communications : a study of factors influencing consumer use of m-services. Journal of Advertising Research, 47(3), pp. 302-312.

637

Andrews, Lynda, Kiel, Geoffrey C., Drennan, Judy, Boyle, Maree, & Weerawardena, Jay (2007) Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41(5/6), pp. 640-668.

Drennan, Judy & Previte, Josephine (2007) The Prototypal Social Entrepreneur: A Case Study About Social and Economic Leveraging of Virtual Community in Regional Australia. International Journal of Internet and Enterprise Management, 5(2), pp. 136-157.

Drennan, Judy, Previte, Josephine, & Sullivan Mort, Gillian (2006) Privacy, Risk Perception and Expert Online Behavior: An Exploratory Study of Household End Users. Journal of Organizational and End User Computing, 18(1), pp. 1-22.

Drennan, Judy & Watjatrakul, Boonlert (2005) Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective. Journal of Marketing Management, 21(7-8), pp. 701-723.

Drennan, Judy, Kennedy, Jessica, & Pisarski, Anne (2005) Factors Affecting Student Attitudes Toward Flexible Online Learning in Management Education. The Journal of Education Research, 98(6), pp. 331-338.

Drennan, Judy, Kennedy, Jessica, & Renfrow, Patty (2005) Impact of Childhood Experiences on the Development of Entrepreneurial Intentions. The International Journal of Entrepreneurship and Innovation, 6(4), pp. 231-238.

Drennan, Judy & Sullivan Mort, Gillian (2005) Marketing M-Services: Establishing a Usage Benefit Typology Related to Mobile User Characteristics. The Journal of Database Marketing and Customer Strategy Management, 12(4), pp. 327-341.

Drennan, Judy & Cornwell, Bettina (2004) Emerging strategies for sponsorship on the Internet. Journal of Marketing Management, 20(9/10), pp. 1123-1146.

232

Cornwell, Bettina & Drennan, Judy (2004) Cross-cultural consumer/consumption research : dealing with issues emerging from globalization and fragmentation. Journal of Macromarketing, 24(2), pp. 108-121.

Kennedy, Jessica, Drennan, Judy, Renfrow, Patty, & Watson, Bernadette (2003) The influence of role models on students' entrepreneurial intentions. Queensland Review, 10(1), pp. 37-52.

Drennan, Judy & McColl-Kennedy, Janet R. (2003) The relationship between Internet use and perceived performance in retail and professional service firms. Journal of Services Marketing, 17(3), pp. 295-311.

Kennedy, Jessica & Drennan, Judy (2002) Entrepreneurial intentions of women. Small Enterprise Research, 10(1), pp. 75-87.

Conference Paper

Bianchi, Constanza & Drennan, Judy (2011) Inward internationalization of services : Exploring satisfaction and dissatisfaction of overseas students in Australia. In ANZIBA Conference proceedings 2011, April 28-30, 2011, Melbourne, Australia.

Andrews, Lynda, Drennan, Judy, Tossan, Vesselina, & Cacho-Elizondo, Silvia (2010) Using TAM to examine consumer acceptance of a mobile phone assisted smoking cessation program in Australia. In The 6 senses : The essentials of Marketing : 39th EMAC conference 2010 European Marketing Academy Conference, 1 - 4 June, 2010, Copenhagen, Denmark.

Andrews, Lynda & Drennan, Judy (2009) Students’ perceptions, experiences and beliefs about Facebook in subjects at an Australian university. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing, Promaco Conventions PTY LTD, Crown Promenade, Melbourne, Victoria, pp. 1-6.

106

Russell-Bennett, Rebekah, Gallegos, Danielle, & Drennan, Judy (2009) Applying brand equity to the social product of breastfeeding. In Academy of Marketing Annual Conference 2009, 7-9 July 2009, Leeds Metropolitan University, Leeds.

178

Song, Jinzhu, Drennan, Judy, & Andrews, Lynda (2009) Exploring Chinese consumer's perceptions of using new mobile technology : A qualitative study. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.

128

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2009) 'Try hard' : Attitudes to advertising in online social networks. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.

370

Mahyari, Parisa, Drennan, Judy, & Kuhn, Kerri-Ann (2009) Virtual product placement : examining the role of involvement and presence in second life. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia.

627

Mahyari, Parisa, Drennan, Judy, & Luck, Edwina M. (2009) The effectiveness of product placement within the immersive environment. In Proceedings of the 38th European Marketing Academy Conference (EMAC 2009), European Marketing Academy, Audencia Nantes School of Management, Audencia Nantes, France.

280

Drennan, Judy & Wessels, Lisa (2009) An investigation of consumer acceptance of M-Banking in Australia. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009 : Sustainable Management and Marketing, Monash University, Melbourne, Victoria.

108

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2008) Advertising avoidance in the online social networking environment. In Australia and New Zealand Marketing Academy Conference 2008, 1-3 December 2008, University of Western Sydney, Sydney.

332

Drennan, Judy, Luck, Edwina M., & Wiyanto, Tifani (2008) Love as a commodity : human branding in the online dating context. In 37th EMAC Conference : Marketing Landscapes : A Pause for Thought, 27-30 May 2008, University of Brighton, Brighton. (Unpublished)

Zhang, Olivia, Kerr, Gayle F., & Drennan, Judy (2008) Consumer power types in an Australian online brand community. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.

188

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2008) Consumers' emotional appraisals and action tendencies arising from mobile viral marketing. In EMAC Conference, 27-30 May, 2008, The Brighton Centre, Brighton.

551

Drennan, Judy, Luck, Edwina, & Wiyanto, Tifani (2008) Love as a Commodity : Human branding in the online dating context. In 37th EMAC Conference: Marketing Landscapes: A Pause for Thought, 27-30 May 2008, Brighton.

Drennan, Penny, Keeffe, Dominique A., Russell-Bennett, Rebekah, & Drennan, Judy (2007) Designing a game to model consumer misbehavior. In Digital Games Research Association (DIGRA) International Conference, 24-28 September 2007, Tokyo, Japan.

147

Drennan, Penny, Keeffe, Dominique A., Russell-Bennett, Rebekah, & Drennan, Judy (2007) Designing a Game to Model Consumer Misbehavior. In Baba, A. (Ed.) Third International Conference of the Digital Games Research Association: Situated Play, September 24-28, 2007, Tokyo, The University of Tokyo.

Andrews, Lynda M. & Drennan, Judy (2007) Extending Holt's (1995) Typology of Consumption to Examine The Marketing Domain in Experiential Consumption. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.

1,099

Beatson, Amanda T., Coote, Leonard V., & Drennan, Judy (2007) High tech versus high touch : consumer impressions of service delivery experiences. In The 36th European Marketing Academy Conference, 22-25 May 2007, Reykjavik University, Reykjavik. (Unpublished)

Drennan, Judy C., Drennan, Penny, & Keeffe, Dominique A. (2007) Research in Consumer Misbehaviour: A Simulation Game Approach. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.

779

Weeks, Clinton, Cornwell, T. Bettina, & Drennan, Judy (2007) Using the Internet to leverage sponsorships. In Proceedings of the ANZMAC 2006 Conference Proceedings, ANZMAC, Queensland University of Technology, Brisbane, Queensland.

Drennan, Judy, Leo, Wei Wei, & Russell-Bennett, Rebekah (2006) A Conceptual Model of Customer Advocacy in Services Marketing: A Definition and Key Antecedents. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2006) Consumer Appraisals of Mobile Marketing Communications. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Drennan, Judy, Previte, Josephine, & Mort, Gillian (2006) Exploring m-consumers' transitioning between vulnerability and responsibility : an m-gambling consumption study. In Proceedings of the 3rd Australasian Nonprofit and Social Marketing Conference 2006 : Controversies in Social Marketing : The Way Forward, University of Newcastle, Newcastle, N.S.W.

Dann, Stephen, Dann, Susan, Drennan, Judy, & Russell-Bennett, Rebekah (2006) Female Entrepreneurship in Australia: Revisited. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.

Drennan, Judy, Previte, Josephine, & Sullivan Mort, Gillian (2006) M-technology, Consumption and Gambling: A Conceptualisation of Consumer Vulnerability in an M-gambling Marketplace. In Layton, M, Layton, R, & Wooliscroft, B (Eds.) Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing?, Marketing Department, University of Otago, New Zealand, Queenstown, pp. 173-188.

Sarri, Rhys & Drennan, Judy (2006) Music purchase behaviour : the effect of emotional loyalty on intention to purchase. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Brisbane, Queensland,.

246

Beatson, Amanda, Coote, Len, & Drennan, Judy (2006) Self-Service Technology, Satisfaction and Consumer Retention. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Conference Proceedings of the 35th EMAC Conference, 23 - 26 May 2006, Greece, Athens.

Andrews, Lynda, Bennett, Rebekah, & Drennan, Judy (2005) Emotions in the Experiential Consumption of Mobile Phones. In ANZMAC (Australian and New Zealand Marketing Academy Conference) 2005: Broadening the Boundaries: Conference Proceedings, 5th - 7th December, Australia, Western Australia, Fremantle.

Drennan, Judy & James, Diana (2005) Exploring Addictive Consumption of Mobile Phone Technology. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Drennan, Judy & McDonnell, John (2005) Exploring the effectiveness of virtual product placement on recall and recognition of new brands. In Troilo, G (Ed.) Rejuvenating Marketing : Contamination, Innovation, Integration : Proceedings of the 34th European Marketing Academy Conference (EMAC), 24 May - 27 May 2005, Italy, Milan.

173

Drennan, Judy & Kennedy, Jessica (2005) The Impact of Role Models and Prior Experience on Entrepreneurial Intentions. In Hutchinson, P (Ed.) Small Enterprise Association of Australia and New Zealand (SEAANZ): Proceedings of the 18th Annual Conference, 25 September - 28 September 2005, Australia, New South Wales, Armidale.

Bennett, Rebekah, Drennan, Judy, & Hartel, Charmine (2005) It's Not About The Money! Key Drivers of Satisfaction With Government Third-Party Complaint Handling. In Rentschler, R & Hall, J (Eds.) 2nd Australasian Nonprofit and Social Marketing Conference, 22-23 September 2005, Australia, Victoria, Melbourne.

Andrews, Lynda, Bennett, Rebekah, & Drennan, Judy (2005) Mobile phone consumption and implications for SMS marketing. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th European Marketing Academy Conference (EMAC), 24 May - 27 May , Italy, Milan.

Drennan, Judy & Mort, Gillian (2004) Consumer acceptance of m-services : Marketing implcations. In 33rd European Marketing Academy Conference, 2004, Murcia .

Drennan, Judy & Sullivan Mort, Gillian (2004) M-Commerce Drivers: Development of a Usage Benefit Typology for M-Services. In Wiley, J & Thirkell, P (Eds.) Proceedings of ANZMAC 2004 Marketing Accountabilities and Responsibilities, 29 November - 1 December 2004, Wellington, New Zealand.

Bennett, Rebekah, Drennan, Judy, & Previte, Josephine (2004) New Directions in Social Marketing: A Meso-Level Perspective. In Sullivan Mort, Gillian (Ed.) Nonprofit Marketing: Perspectives and Advances, 23-24 September 2004, Canberra.

Drennan, Judy & Andrews, Lynda (2004) Taking an Experiential View of Consuming Mobile Phones. In Wiley, Jim (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.

Drennan, Judy, Kennedy, Jessica, & Renfrow, Patty (2004) The impact of childhood experiences on the development of entrepreneurial intentions. In SEAANZ Brisbane 2004 Entrepreneurship as the Way of the Future, 26 - 29 September 2004, QUT, Brisbane, QLD.

150

Drennan, Judy & Mort, Gillian (2003) Examination of the influence of personal attributes on consumer use on m-services. In ANZMAC 2003 Conference, Adelaide, South Australia.

Kennedy, Jessica & Drennan, Judy (2003) Role models for choice of academic discipline at university. In Proceedings of Women in Research Conference 2003, Women in Research, Rockhampton Branch, Central Queensland University, Central Queensland University, Rockhampton, Queensland.

Kennedy, Jessica, Drennan, Judy, Renfrow, Patty, & Watson, Bernadette (2003) Situational factors and entrepreneurial intentions. In Proceedings of SEAANZ 2003 Conference, University of Ballarat (Online), University of Ballarat, Victoria.

This list was generated on Sat May 26 05:23:46 2012 EST.

Export as	RSS 1.0 Atom RSS 2.0