Browse By Person: Fry, Marie-Louise
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Fry, Marie-Louise & Previte, Josephine (2006) Conceptualising the Harm Chain in Social Marketing Strategy: A Drink-Drive Application. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.
Voola, Ranjit, Bougoure, Ursula, & Fry, Marie-Louise (2005) Modeling the effects of strategic flexibility, organisational learning on e-business adoption and competitive advantage : an empirical investigation. In Proceedings of The 34th European Marketing Academy Conference, European Marketing Academy Conference, Milan.
Fry, Marie-Louise (2006) Message processing of fear-based anti-drink driving advertisements. PhD thesis, Queensland University of Technology.