Browse By Person: Gligorijevic, Barbara
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Number of items: 6.
Gligorijevic, Barbara & Luck, Edwina (2012) Engaging social customers : influencing new marketing strategies for social media information sources. In Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.) Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.
Gligorijevic, Barbara (2012) From consumer to community : factors of influence in the purchasing decision making process. In Tellioglu, Hilda & Finholt, Thomas A. (Eds.) ACM Group '12 Conference : International Conference on Supporting Group Work, Association for Computing Machinery (ACM), Sanibel Island, Florida, pp. 285-286.
Gligorijevic, Barbara (2011) Online retailing versus traditional stores in the purchasing decision making process. In MacCarthy, Martin (Ed.) Marketing in the Age of Consumerism : Jekyll or Hyde? Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings, Edith Cowan University (School of Marketing, Faculty of Business & Law, Tourism and Leisure), Perth Convention and Exhibition Centre, Perth, WA, pp. 1-8.
Gligorijevic, Barbara & Leong, Benjamin (2011) Trust, reputation and the small firm : building online brand reputation for SMEs. In Nicolov , Nicolas & Shanahan, James G. (Eds.) Proceedings of the Fifth International AAAI Conference on Weblogs and Social Media (ICWSM-2011), AAAI Press, Barcelona, Spain, pp. 494-497.
Gligorijevic, Barbara & Bruns, Axel (2010) New media services : ratings and recommendations websites in the travel and tourism industry. Smart Services Co-operative Research Centre, Sydney, N.S.W.
Gligorijevic, Barbara (2014) Consumer created reviews and ratings : the importance of word of mouth in information search. PhD thesis, Queensland University of Technology.