Browse By Person: Karlsen, Cecilie
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Conference Paper
Karlsen, Cecilie & Peloso, Antony (2003) The Influence of Internal Communication Quality on the Franchisor, Franchise, Employee and External Customer Relationships. In Kehoe, William & k Whitten, Linda (Eds.) 2003 Proceedings of Advances in Marketing: Pedagogy, Philosophy and Processes, 4-8 November 2003, New Orleans, Louisiana, USA.
Karlsen, Cecilie & Peloso, Antony (2003) The Relationship between Internal Marketing Communications and External Messages in Franchise Organisations. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.