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Browse By Person: Kerr, Gayle

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Number of items: 43.

1997

Kerr, Gayle (1997) Consistency and integrated marketing communication : an exploratory study. Masters by Research thesis, Queensland University of Technology.

1998

2002

Kerr, Gayle & Moran, Cheryl (2002) Any Complaints? A Review of the Framework of Self-regulation in the Australian Advertising Industry. Journal of Marketing Communications, 8(3), pp. 189-202.
Number of full-text downloads 73
Number of citations in Scopus 3

Kerr, Gayle F. & Patti, Charles (2002) Integrated marketing communications (IMC) : where to from here? In 7th Australian and New Zealand Marketing Academy Conference 2002, 2-4 December, 2002, Melbourne, Vic..

Kerr, Gayle (2002) Integration and performance : an empirical study of how IMC works. PhD thesis, Queensland University of Technology.

2004

Chien, Monica Pi-Hsuan, Kerr, Gayle, & Patti, Charles (2004) Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis. In Wiley, J (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004). Marketing Accountability and Responsibilies, 29 November - 1 December 2004, Wellington, New Zealand.
Number of full-text downloads 158

Kerr, Gayle (2004) Integrating Advertising Research into Advertising Units. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada.
Number of full-text downloads 33

2005

Kerr, Gayle & Patti, Charles (2005) Advertising and integrated marketing communication (IMC) Australian style. Comunicazioni Sociali, 27(1), pp. 1-15.

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.
Number of full-text downloads 187

Kerr, Gayle & Proud, William (2005) Hiring Graduates: Perspectives from Advertising and Public Relations Employers. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
Number of full-text downloads 240

2006

Kerr, Gayle (2006) Perceptions of Integration: What the Literature Says and What Stakeholders See. In Podnar, K & Jancic, Z (Eds.) Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, 21-22 April 2006, Slovenia, Ljubljana.
Number of full-text downloads 149

Kerr, Gayle F., Proud, William, & Beede, Park (2006) Where do universities fit on the professional development continuum in Australia? The views of advertising and public relations practitioners. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)
Number of full-text downloads 42

Luck, Edwina M. & Kerr, Gayle F. (2006) The means to opt-in or opt-out: A comparison of undergraduate and graduate students' perceptions of the online environment. In Australia and New Zealand Academy of Marketing Conferece, December, 2006, QUT, Brisbane.

2007

Fullerton, Jami, Kendrick, Alice, Chan, Kara, Hamilton, Matthew, & Kerr, Gayle F. (2007) Attitudes towards American brands and brand America. Place Branding and Public Diplomacy, 3(3), pp. 205-212.
Number of full-text downloads 138

Schultz, Don, Kerr, Gayle F., Kim, Ilchul, & Patti, Charles (2007) In search of a theory of integrated marketing communication. Journal of Advertising Education, 11(2).
Number of full-text downloads 2,465

2008

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2008) Advertising avoidance in the online social networking environment. In Australia and New Zealand Marketing Academy Conference 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 489

Cathcart, Abby, Kerr, Gayle F., Fletcher, Marty, & Mack, Janet (2008) Engaging staff and students with graduate attributes across diverse curricular landscapes. In Australian Technology Network Assessment Conference : Engaging Students in Assessment, 20-21 November 2008, University of South Australia, Adelaide.
Number of full-text downloads 79

Kerr, Gayle F., Johnston, Kim A., & Beatson, Amanda T. (2008) A framework of corporate social responsibility for advertising accountability: The case of Australian government advertising campaign. Journal of Marketing Communications, 14(2), pp. 155-169.
Number of citations in Scopus 3

Dickinson, Sonia, Waller, David, Mortimer, Kathy, & Kerr, Gayle F. (2008) Advertising agency empowerment and the advertising self regulation process. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 217

Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2008) Advertising and promotion : an integrated marketing communications perspective. McGraw-Hill, Sydney.

Zhang, Olivia, Kerr, Gayle F., & Drennan, Judy (2008) Consumer power types in an Australian online brand community. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 218

Cathcart, Abby, Kerr, Gayle F., Fletcher, Marty, & Mack, Janet (2008) Engaging staff and students with graduate attributes across diverse curricula landscapes. In ATN Assessment Conference : Engaging Students with Assessment, 20-21 November 2008, University of South Australia, Adelaide.
Number of full-text downloads 141

Kerr, Gayle F. & Schultz, Don (2008) Filling the gaps for plugging the holes? Why the academic advertising research model maintenance. In International Journal of Advertising, Blackwell Publishers.
Number of full-text downloads 104

Kerr, Gayle F., Schultz, Don, Patti, Charles, & Ilchul, Kim (2008) An inside-out approach to integrated marketing communication : an international analysis. International Journal of Advertising, 27(4), pp. 511-548.
Number of full-text downloads 2,924
Number of citations in Scopus 23
Number of citations in Web of Science® 8

2009

Kerr, Gayle, Waller, David, & Patti, Charles (2009) Advertising education in Australia: Looking back to the future. Journal of Marketing Education, 31(3), pp. 264-274.
Number of full-text downloads 350

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.
Number of full-text downloads 111
Number of citations in Scopus 2

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference, American Academy of Advertising , Beijing.
Number of full-text downloads 21

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to US tourism advertising : a test of advertising as public diplomacy. Place Branding and Public Diplomacy, 5(2), pp. 126-140.
Number of full-text downloads 88
Number of citations in Scopus 6

Waller, David, Mortimer, Kathy, Dickinson, Sonia, & Kerr, Gayle (2009) On-line consumer empowerment and the advertising self-regulation process. In Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China.
Number of full-text downloads 219

Kerr, Gayle F., Dickinson, Sonia, Waller, David, & Mortimer, Kathy (2009) Testing advertising via new media : an exploratory study of advertising practitioner attitudes. In Flew, Terry (Ed.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Queensland University of Technology, Kelvin Grove, Queensland.
Number of full-text downloads 315

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2009) 'Try hard' : Attitudes to advertising in online social networks. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Number of full-text downloads 438

Kerr, Gayle F., Chan, Kara, Fullerton, Jami, Proud, William, & Rose, Patricia B. (2009) The need for a shared approach to advertising education : the role of academic associations. In 2009 American Academy of Advertising Asia-Pacific Conference, 27-30 May 2009, Beijing.
Number of full-text downloads 231

2010

Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In 2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy.
Number of full-text downloads 2,114

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2010) Avoidance of advertising on social networking sites : the teenage perspective. Journal of Interactive Advertising, 10(2), pp. 16-27.

Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).
Number of full-text downloads 810
Number of citations in Scopus 15
Number of citations in Web of Science® 7

Kerr, Gayle F. & Schultz, Don (2010) Maintenance person or architect? The role of academic advertising research in building better understanding. International Journal of Advertising, 29(4), pp. 547-568.
Number of citations in Scopus 2
Number of citations in Web of Science® 1

Kerr, Gayle F. & Drennan, Judy (2010) Same but different: perceptions of IMC amongst marketing communication partners in Australia. Journal of Promotion Management, 15.
Number of full-text downloads 701

Kerr, Gayle, Avery, Jim, & Zabkar, Vesna (2010) Sleeping Beauty : global advertising self regulation awakens. In American Academy of Advertising Conference, June 4-6, 2010, Milan, Italy. (Unpublished)
Number of full-text downloads 36

2011

Kerr, Gayle & Dickinson, Sonia (2011) Like? Advertising practitioners views of social media as an advertising research tool. In Australia and New Zealand Marketing Academy Conference. (Unpublished)
Number of full-text downloads 59

2012

Kerr, Gayle F., Mortimer, Kathleen, Dickinson, Sonia, & Waller, David (2012) Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing, 46(3/4), pp. 387-405.
Number of full-text downloads 594
Number of citations in Scopus 7
Number of citations in Web of Science® 1

2013

Kerr, Gayle F. & Patti, Charles (2013) Strategic IMC : from abstract concept to marketing management tool. Journal of Marketing Communications. (In Press)

Beede, Park, Boddewyn, Jean, Dickinson, Sonia, Kerr, Gayle F., Mortimer, Kathleen, & Waller, David (2013) Towards a global framework for advertising self regulation. In Campbell, Colin & Ma, Junzhao (Eds.) Proceedings of the 16th Biennial World Marketing Congress - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Academy of Marketing Science, Monash University, Melbourne, VIC, pp. 620-621.
Number of full-text downloads 36

This list was generated on Sat Aug 30 07:22:51 2014 EST.