Browse By Person: Kerr, Gayle

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Number of items: 51.

2017

Kerr, Gayle F. & Kelly, Louise (2017) IMC education and digital disruption. European Journal of Marketing, 51(3), pp. 406-420.

2016

Kerr, Gayle F., Schultz, Don, & Lings, Ian (2016) “Someone should do something”: Replication and an agenda for collective action. Journal of Advertising, 45(1), pp. 4-12.
Number of citations in Scopus 2
Number of citations in Web of Science® 2

2015

Quilliam, Elizabeth Taylor, McAlister, Anna R., Huddleston, Patricia, Richards, Jef I., Kerr, Gayle F., & Pontes, Nicolas (2015) Challenges in participant recruitment and data collection: A multi-national perspective. In American Academy of Advertising Global Conference, 9-12 July 2015, Auckland, New Zealand. (Unpublished)
Number of full-text downloads 3

Kerr, Gayle F. & Patti, Charles (2015) Strategic IMC : from abstract concept to marketing management tool. Journal of Marketing Communications, 21(5), pp. 317-339.
Number of citations in Scopus 2

2014

Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2014) Advertising : an integrated marketing communication perspective. McGraw-Hill Education, North Ryde, N.S.W.

Dickinson-Delaporte, Sonia & Kerr, Gayle F. (2014) Agency-generated research of consumer-generated content. Journal of Advertising Research, 54(4), pp. 469-478.
Number of citations in Scopus 8
Number of citations in Web of Science® 4

Kerr, Gayle (2014) Australia. In Shaver, Mary Alice & An, Soontae (Eds.) The Global Advertising Regulation Handbook. M.E. Sharpe, Armonk, New York, USA, pp. 165-179.
Number of citations in Scopus 5

Kitchen, Philip, Kerr, Gayle F., Schultz, Don, MCColl, Rod, & Pals, Heather (2014) The elaboration likelihood model : review, critique and research agenda. European Journal of Marketing, 48(11/12), pp. 2033-2050.
Number of citations in Scopus 8
Number of citations in Web of Science® 6

2013

Beede, Park, Boddewyn, Jean, Dickinson, Sonia, Kerr, Gayle F., Mortimer, Kathleen, & Waller, David (2013) Towards a global framework for advertising self regulation. In Campbell, Colin & Ma, Junzhao (Eds.) Proceedings of the 16th Biennial World Marketing Congress - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Academy of Marketing Science, Monash University, Melbourne, VIC, pp. 620-621.
Number of full-text downloads 207

2012

Kerr, Gayle F., Mortimer, Kathleen, Dickinson, Sonia, & Waller, David (2012) Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing, 46(3/4), pp. 387-405.
Number of full-text downloads 1,392
Number of citations in Scopus 20
Number of citations in Web of Science® 11

Kerr, Gayle, Kelly, Louise, Proud, Bill, & Mortimer, Kathleen (2012) To boldly go where no advertising academic has gone before. Journal of Advertising Education, 16(1), pp. 57-59.

2011

Kerr, Gayle & Dickinson, Sonia (2011) Like? Advertising practitioners views of social media as an advertising research tool. In Australia and New Zealand Marketing Academy Conference. (Unpublished)
Number of full-text downloads 103

2010

Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In 2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy.
Number of full-text downloads 3,943

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2010) Avoidance of advertising on social networking sites : the teenage perspective. Journal of Interactive Advertising, 10(2), pp. 16-27.

Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).
Number of full-text downloads 1,703
Number of citations in Scopus 48
Number of citations in Web of Science® 36

Kerr, Gayle F. & Schultz, Don (2010) Maintenance person or architect? The role of academic advertising research in building better understanding. International Journal of Advertising, 29(4), pp. 547-568.
Number of citations in Scopus 8
Number of citations in Web of Science® 8

Kerr, Gayle F. & Drennan, Judy (2010) Same but different: perceptions of IMC amongst marketing communication partners in Australia. Journal of Promotion Management, 15.
Number of full-text downloads 1,105

Kerr, Gayle, Avery, Jim, & Zabkar, Vesna (2010) Sleeping Beauty : global advertising self regulation awakens. In American Academy of Advertising Conference, June 4-6, 2010, Milan, Italy. (Unpublished)
Number of full-text downloads 145

2009

Kerr, Gayle, Waller, David, & Patti, Charles (2009) Advertising education in Australia: Looking back to the future. Journal of Marketing Education, 31(3), pp. 264-274.
Number of full-text downloads 462
Number of citations in Scopus 4

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.
Number of full-text downloads 287
Number of citations in Scopus 10

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference, American Academy of Advertising , Beijing.
Number of full-text downloads 25

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to US tourism advertising : a test of advertising as public diplomacy. Place Branding and Public Diplomacy, 5(2), pp. 126-140.
Number of full-text downloads 162
Number of citations in Scopus 10

Stuart, Helen & Kerr, Gayle (2009) Marketing to children: the premium effect. In Luxton, S (Ed.) Proceedings of the 'Australia and New Zealand Marketing Academy Conference 2009: Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Australia, Victoria, Melbourne.

Kerr, Gayle F., Chan, Kara, Fullerton, Jami, Proud, William, & Rose, Patricia B. (2009) The need for a shared approach to advertising education : the role of academic associations. In 2009 American Academy of Advertising Asia-Pacific Conference , 27-30 May 2009, Beijing.
Number of full-text downloads 300

Waller, David, Mortimer, Kathy, Dickinson, Sonia, & Kerr, Gayle (2009) On-line consumer empowerment and the advertising self-regulation process. In Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China.
Number of full-text downloads 262

Kerr, Gayle F., Dickinson, Sonia, Waller, David, & Mortimer, Kathy (2009) Testing advertising via new media : an exploratory study of advertising practitioner attitudes. In Flew, Terry (Ed.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Queensland University of Technology, Kelvin Grove, Queensland.
Number of full-text downloads 387

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2009) 'Try hard' : Attitudes to advertising in online social networks. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Number of full-text downloads 467

2008

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2008) Advertising avoidance in the online social networking environment. In Australia and New Zealand Marketing Academy Conference 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 531

Cathcart, Abby, Kerr, Gayle F., Fletcher, Marty, & Mack, Janet (2008) Engaging staff and students with graduate attributes across diverse curricular landscapes. In Australian Technology Network Assessment Conference : Engaging Students in Assessment, 20-21 November 2008, University of South Australia, Adelaide.
Number of full-text downloads 96

Kerr, Gayle F., Johnston, Kim A., & Beatson, Amanda T. (2008) A framework of corporate social responsibility for advertising accountability: The case of Australian government advertising campaign. Journal of Marketing Communications, 14(2), pp. 155-169.
Number of citations in Scopus 8

Dickinson, Sonia, Waller, David, Mortimer, Kathy, & Kerr, Gayle F. (2008) Advertising agency empowerment and the advertising self regulation process. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 225

Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2008) Advertising and promotion : an integrated marketing communications perspective. McGraw-Hill, Sydney.

Zhang, Olivia, Kerr, Gayle F., & Drennan, Judy (2008) Consumer power types in an Australian online brand community. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 226

Cathcart, Abby, Kerr, Gayle F., Fletcher, Marty, & Mack, Janet (2008) Engaging staff and students with graduate attributes across diverse curricula landscapes. In ATN Assessment Conference : Engaging Students with Assessment, 20-21 November 2008, University of South Australia, Adelaide.
Number of full-text downloads 173

Kerr, Gayle F. & Schultz, Don (2008) Filling the gaps for plugging the holes? Why the academic advertising research model maintenance. In International Journal of Advertising, Blackwell Publishers.
Number of full-text downloads 116

Kerr, Gayle F., Schultz, Don, Patti, Charles, & Ilchul, Kim (2008) An inside-out approach to integrated marketing communication : an international analysis. International Journal of Advertising, 27(4), pp. 511-548.
Number of full-text downloads 3,525
Number of citations in Scopus 38
Number of citations in Web of Science® 22

2007

Fullerton, Jami, Kendrick, Alice, Chan, Kara, Hamilton, Matthew, & Kerr, Gayle F. (2007) Attitudes towards American brands and brand America. Place Branding and Public Diplomacy, 3(3), pp. 205-212.
Number of full-text downloads 244

Schultz, Don, Kerr, Gayle F., Kim, Ilchul, & Patti, Charles (2007) In search of a theory of integrated marketing communication. Journal of Advertising Education, 11(2).
Number of full-text downloads 3,978

2006

Luck, Edwina M. & Kerr, Gayle F. (2006) The means to opt-in or opt-out: A comparison of undergraduate and graduate students' perceptions of the online environment. In Australia and New Zealand Academy of Marketing Conferece, December, 2006, QUT, Brisbane.

Kerr, Gayle (2006) Perceptions of Integration: What the Literature Says and What Stakeholders See. In Podnar, K & Jancic, Z (Eds.) Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, 21-22 April 2006, Slovenia, Ljubljana.
Number of full-text downloads 402

Kerr, Gayle F., Proud, William, & Beede, Park (2006) Where do universities fit on the professional development continuum in Australia? The views of advertising and public relations practitioners. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)
Number of full-text downloads 45

2005

Kerr, Gayle & Patti, Charles (2005) Advertising and integrated marketing communication (IMC) Australian style. Comunicazioni Sociali, 27(1), pp. 1-15.

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.
Number of full-text downloads 296

Kerr, Gayle & Proud, William (2005) Hiring Graduates: Perspectives from Advertising and Public Relations Employers. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
Number of full-text downloads 454

2004

Chien, Monica Pi-Hsuan, Kerr, Gayle, & Patti, Charles (2004) Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis. In Wiley, J (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004). Marketing Accountability and Responsibilies, 29 November - 1 December 2004, Wellington, New Zealand.
Number of full-text downloads 366

Kerr, Gayle (2004) Integrating Advertising Research into Advertising Units. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada.
Number of full-text downloads 58

2002

Kerr, Gayle & Moran, Cheryl (2002) Any Complaints? A Review of the Framework of Self-regulation in the Australian Advertising Industry. Journal of Marketing Communications, 8(3), pp. 189-202.
Number of full-text downloads 199
Number of citations in Scopus 7

Kerr, Gayle F. & Patti, Charles (2002) Integrated marketing communications (IMC) : where to from here? In 7th Australian and New Zealand Marketing Academy Conference 2002, 2-4 December, 2002, Melbourne, Vic..

Kerr, Gayle (2002) Integration and performance : an empirical study of how IMC works. PhD thesis, Queensland University of Technology.

1997

Kerr, Gayle (1997) Consistency and integrated marketing communication : an exploratory study. Masters by Research thesis, Queensland University of Technology.

This list was generated on Sun Jul 16 08:20:59 2017 AEST.