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Browse By Person: Kerr, Gayle

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Number of items: 46.

Book

Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2014) Advertising : an integrated marketing communication perspective. McGraw-Hill Education, North Ryde, N.S.W.

Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2008) Advertising and promotion : an integrated marketing communications perspective. McGraw-Hill, Sydney.

Book Chapter

Kerr, Gayle (2014) Australia. In Shaver, Mary Alice & An, Soontae (Eds.) The Global Advertising Regulation Handbook. M.E. Sharpe, Armonk, New York, USA, pp. 165-179.

Journal Article

Kitchen, Philip, Kerr, Gayle F., Schultz, Don, MCColl, Rod, & Pals, Heather (2014) The elaboration likelihood model : review, critique and research agenda. European Journal of Marketing, 48(11/12), pp. 2033-2050.

Kerr, Gayle F. & Patti, Charles (2013) Strategic IMC : from abstract concept to marketing management tool. Journal of Marketing Communications. (In Press)

Kerr, Gayle F., Mortimer, Kathleen, Dickinson, Sonia, & Waller, David (2012) Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing, 46(3/4), pp. 387-405.
Number of full-text downloads 728
Number of citations in Scopus 8
Number of citations in Web of Science® 1

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2010) Avoidance of advertising on social networking sites : the teenage perspective. Journal of Interactive Advertising, 10(2), pp. 16-27.

Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).
Number of full-text downloads 879
Number of citations in Scopus 15
Number of citations in Web of Science® 7

Kerr, Gayle F. & Schultz, Don (2010) Maintenance person or architect? The role of academic advertising research in building better understanding. International Journal of Advertising, 29(4), pp. 547-568.
Number of citations in Scopus 3
Number of citations in Web of Science® 2

Kerr, Gayle F. & Drennan, Judy (2010) Same but different: perceptions of IMC amongst marketing communication partners in Australia. Journal of Promotion Management, 15.
Number of full-text downloads 769

Kerr, Gayle, Waller, David, & Patti, Charles (2009) Advertising education in Australia: Looking back to the future. Journal of Marketing Education, 31(3), pp. 264-274.
Number of full-text downloads 363
Number of citations in Scopus 1

Kerr, Gayle (2009) Apples, oranges and fruit salad : a Delphi study of the IMC educational mix. Journal of Marketing Communications, 15(2-3), pp. 119-137.
Number of full-text downloads 134
Number of citations in Scopus 2

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to US tourism advertising : a test of advertising as public diplomacy. Place Branding and Public Diplomacy, 5(2), pp. 126-140.
Number of full-text downloads 100
Number of citations in Scopus 6

Kerr, Gayle F., Johnston, Kim A., & Beatson, Amanda T. (2008) A framework of corporate social responsibility for advertising accountability: The case of Australian government advertising campaign. Journal of Marketing Communications, 14(2), pp. 155-169.
Number of citations in Scopus 4

Kerr, Gayle F., Schultz, Don, Patti, Charles, & Ilchul, Kim (2008) An inside-out approach to integrated marketing communication : an international analysis. International Journal of Advertising, 27(4), pp. 511-548.
Number of full-text downloads 3,061
Number of citations in Scopus 23
Number of citations in Web of Science® 8

Fullerton, Jami, Kendrick, Alice, Chan, Kara, Hamilton, Matthew, & Kerr, Gayle F. (2007) Attitudes towards American brands and brand America. Place Branding and Public Diplomacy, 3(3), pp. 205-212.
Number of full-text downloads 176

Schultz, Don, Kerr, Gayle F., Kim, Ilchul, & Patti, Charles (2007) In search of a theory of integrated marketing communication. Journal of Advertising Education, 11(2).
Number of full-text downloads 2,898

Kerr, Gayle & Patti, Charles (2005) Advertising and integrated marketing communication (IMC) Australian style. Comunicazioni Sociali, 27(1), pp. 1-15.

Kerr, Gayle & Moran, Cheryl (2002) Any Complaints? A Review of the Framework of Self-regulation in the Australian Advertising Industry. Journal of Marketing Communications, 8(3), pp. 189-202.
Number of full-text downloads 89
Number of citations in Scopus 3

Conference Paper

Beede, Park, Boddewyn, Jean, Dickinson, Sonia, Kerr, Gayle F., Mortimer, Kathleen, & Waller, David (2013) Towards a global framework for advertising self regulation. In Campbell, Colin & Ma, Junzhao (Eds.) Proceedings of the 16th Biennial World Marketing Congress - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Academy of Marketing Science, Monash University, Melbourne, VIC, pp. 620-621.
Number of full-text downloads 64

Kerr, Gayle & Dickinson, Sonia (2011) Like? Advertising practitioners views of social media as an advertising research tool. In Australia and New Zealand Marketing Academy Conference. (Unpublished)
Number of full-text downloads 66

Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration study. In 2010 American Academy of Advertising European conference, 4 - 6 June, 2010, Milan, Italy.
Number of full-text downloads 2,625

Kerr, Gayle, Avery, Jim, & Zabkar, Vesna (2010) Sleeping Beauty : global advertising self regulation awakens. In American Academy of Advertising Conference, June 4-6, 2010, Milan, Italy. (Unpublished)
Number of full-text downloads 42

Fullerton, Jami, Kendrick, Alice, & Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference, American Academy of Advertising , Beijing.
Number of full-text downloads 21

Waller, David, Mortimer, Kathy, Dickinson, Sonia, & Kerr, Gayle (2009) On-line consumer empowerment and the advertising self-regulation process. In Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China.
Number of full-text downloads 242

Kerr, Gayle F., Dickinson, Sonia, Waller, David, & Mortimer, Kathy (2009) Testing advertising via new media : an exploratory study of advertising practitioner attitudes. In Flew, Terry (Ed.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Queensland University of Technology, Kelvin Grove, Queensland.
Number of full-text downloads 333

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2009) 'Try hard' : Attitudes to advertising in online social networks. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Number of full-text downloads 442

Kerr, Gayle F., Chan, Kara, Fullerton, Jami, Proud, William, & Rose, Patricia B. (2009) The need for a shared approach to advertising education : the role of academic associations. In 2009 American Academy of Advertising Asia-Pacific Conference , 27-30 May 2009, Beijing.
Number of full-text downloads 246

Kelly, Louise, Kerr, Gayle F., & Drennan, Judy (2008) Advertising avoidance in the online social networking environment. In Australia and New Zealand Marketing Academy Conference 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 500

Cathcart, Abby, Kerr, Gayle F., Fletcher, Marty, & Mack, Janet (2008) Engaging staff and students with graduate attributes across diverse curricular landscapes. In Australian Technology Network Assessment Conference : Engaging Students in Assessment, 20-21 November 2008, University of South Australia, Adelaide.
Number of full-text downloads 82

Dickinson, Sonia, Waller, David, Mortimer, Kathy, & Kerr, Gayle F. (2008) Advertising agency empowerment and the advertising self regulation process. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 218

Zhang, Olivia, Kerr, Gayle F., & Drennan, Judy (2008) Consumer power types in an Australian online brand community. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 220

Cathcart, Abby, Kerr, Gayle F., Fletcher, Marty, & Mack, Janet (2008) Engaging staff and students with graduate attributes across diverse curricula landscapes. In ATN Assessment Conference : Engaging Students with Assessment, 20-21 November 2008, University of South Australia, Adelaide.
Number of full-text downloads 143

Kerr, Gayle F. & Schultz, Don (2008) Filling the gaps for plugging the holes? Why the academic advertising research model maintenance. In International Journal of Advertising, Blackwell Publishers.
Number of full-text downloads 105

Kerr, Gayle (2006) Perceptions of Integration: What the Literature Says and What Stakeholders See. In Podnar, K & Jancic, Z (Eds.) Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, 21-22 April 2006, Slovenia, Ljubljana.
Number of full-text downloads 173

Kerr, Gayle F., Proud, William, & Beede, Park (2006) Where do universities fit on the professional development continuum in Australia? The views of advertising and public relations practitioners. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)
Number of full-text downloads 43

Luck, Edwina M. & Kerr, Gayle F. (2006) The means to opt-in or opt-out: A comparison of undergraduate and graduate students' perceptions of the online environment. In Australia and New Zealand Academy of Marketing Conferece, December, 2006, QUT, Brisbane.

Kerr, Gayle F. (2005) From the account manager’s conscience to top-of-mind : account planning in Australia. In Purchase, Sharon (Ed.) Proceeding of ANZMAC 2005 : Broadening the Boundaries, School of Business, University of Western Australia, University of Western Australia, Fremantle, Western Australia.
Number of full-text downloads 217

Kerr, Gayle & Proud, William (2005) Hiring Graduates: Perspectives from Advertising and Public Relations Employers. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
Number of full-text downloads 285

Chien, Monica Pi-Hsuan, Kerr, Gayle, & Patti, Charles (2004) Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis. In Wiley, J (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004). Marketing Accountability and Responsibilies, 29 November - 1 December 2004, Wellington, New Zealand.
Number of full-text downloads 187

Kerr, Gayle (2004) Integrating Advertising Research into Advertising Units. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada.
Number of full-text downloads 36

Kerr, Gayle F. & Patti, Charles (2002) Integrated marketing communications (IMC) : where to from here? In 7th Australian and New Zealand Marketing Academy Conference 2002, 2-4 December, 2002, Melbourne, Vic..

QUT Thesis

Kerr, Gayle (2002) Integration and performance : an empirical study of how IMC works. PhD thesis, Queensland University of Technology.

Kerr, Gayle (1997) Consistency and integrated marketing communication : an exploratory study. Masters by Research thesis, Queensland University of Technology.

This list was generated on Tue Dec 23 14:13:43 2014 AEST.