Browse By Person: Kuhn, Kerri-Ann
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Number of items: 26.
Kuhn, Kerri-Ann, Alpert, Frank, & Pope, Nigek K. Ll. (2010) An application of Keller’s Brand Equity Model in a B2B context. In Dall’Olmo Riley, Francesca (Ed.) Brand Management. Sage Publications Ltd., London ; Thousand Oaks, Calif.; New Delhi; Singapore, pp. 221-244.
Kuhn, Kerri-Ann (2009) The market structure and characteristics of electronic games. In Digital sport for performance enhancement and competitive evolution: Intelligent gaming technologies. IGI Global, United States of America, pp. 257-285.
Letheren, Kate & Kuhn, Kerri-Ann L. (2014) I’m friends with Louie the Fly, not Mortein : conceptualising the new brand relationships on social media [Reprint]. Journal of Marketing Development and Competitiveness, 8(2), pp. 9-13.
Russell-Bennett, Rebekah, Rundle-Thiele, Sharyn, & Kuhn, Kerri-Ann (2010) Engaging marketing students : student operated businesses in a simulated world. Journal of Marketing Education, 32(3), pp. 253-263.
Kuhn, Kerri-Ann, Hume, Margee, & Love, Anita (2010) Examining the covert nature of product placement : implications for public policy. Journal of Promotion Management, 16(1 & 2), pp. 59-79.
Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann L. (2010) Curriculum alignment: Exploring student perception of learning achievement measures. International Journal of Teaching and Learning in Higher Education, 21(3), pp. 351-361.
Alpert, Frank, Heaney, Joo-Gim, & Kuhn, Kerri-Ann (2009) Internships in marketing: Goals, structures and assessment - student, company and academic perspectives. Australasian Marketing Journal, 17(1), pp. 36-45.
Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2008) The Get Marketer Challenge Innovation: Challenging students using a tournament style competition. Marketing Education Review, 18(1), pp. 34-37.
Kuhn, Kerri-Ann, Alpert, F., & Pope, N. (2008) An application of Keller’s brand equity model in a B2B context. Qualitative Market Research, 11(1), pp. 40-58.
Letheren, Kate & Kuhn, Kerri-Ann (2013) I’m friends with Louie the Fly, not Mortein : Conceptualising the new brand relationships on social media. In Campbell, Colin & Ma, Junzhao (Eds.) Looking Forward, Looking Back : Drawing on the Past to Shape the Future of Marketing : Proceedings of the 16th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Melbourne.
Letheren, Kate & Kuhn, Kerri-Ann (2013) Student self-assessment of performance : a useful learning tool for students and instructors? In European Marketing Academy Conference (EMAC 2013), 3-8 June 2013, Istanbul, Turkey.
Foth, Marcus, Fitz-Walter, Zachary, Ti, Jimmy, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann (2012) Please take out your phones : on the spot solicitation of student feedback in class. In Farrell, Vivienne, Farrell, Graham, Chua, Caslon, Huang, Weidong, Vasa, Raj, & Woodward, Clinton (Eds.) Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012) : Integration, Interaction, Innovation, Immersion, Inclusion, Association for Computing Machinery (ACM), Melbourne, Australia, pp. 150-153.
Kuhn, Kerri-Ann & Pope, Nigel K.L. (2010) The effect of video game placements on brand attitude. In Proceedings of American Marketing Association Summer Marketing Educators’ Conference, American Marketing Association, Boston Marriott Copley, Boston.
Kuhn, Kerri-Ann & Pope, Nigel K. Ll. (2010) Electronic games: A legitimate diversional therapy intervention for health care consumers? In 2010 International Nonprofit and Social marketing Conference INSM, 15 - 16 July, 2010, Brisbane, Australia.
Beckmann, Suzanne & Kuhn, Kerri-Ann (2010) Destination marketing using electronic games? In 32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany.
Kuhn, Kerri-Ann, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Promoting student learning with online videos : a research agenda. In 2010 Academy of Marketing Science Annual conference, 26 - 29 May, 2010, Portland, USA.
Mahyari, Parisa, Drennan, Judy, & Kuhn, Kerri-Ann (2009) Virtual product placement : examining the role of involvement and presence in second life. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia.
Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2007) Do perceptions mirror reality? Student perceptions of learning versus grade outcomes. In Academy of Marketing Conference, London, UK: Kingston University.
Kuhn, Kerri-Ann, Pope, Nigek K. Ll., & Voges, Kevin E. (2007) Exploring product placement in video games : an investigation of recall effects. In Proceedings of : the Australian and New Zealand Marketing Academy (ANZMAC) Conference : Reputation, Responsibility & Relevance, December 3-5, 2007, Dunedin, New Zealand..
Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2007) The ‘Get Marketer Challenge’: Engaging first year students in an introductory marketing course. In Proceedings of the 10th Pacific Rim First Year in Higher Education Conference 2007, Brisbane, Australia.
Bloxsome, E., Kuhn, Kerri-Ann, Pope, N., & Voges, K. (2007) The Pornography and erotica industries: A lack of research and need for a research agenda. In Sullivan Mort, Gillian & Hume, Margee (Eds.) 2007 International Nonprofit and Social Marketing Conference, Social entrepreneurship, social change and sustainability, 27 - 28 September 2007, Brisbane, Australia, Griffith University.
Pope, N., Voges, K., Kuhn, Kerri-Ann, & Bloxsome, E. (2007) Pornography and erotica: Definitions and prevalence. In Sullivan Mort, Gillian & Hume, Margee (Eds.) 2007 International Nonprofit and Social Marketing Conference Social entrepreneurship, Social Change and Sustainability, 27 and 28 September, 2007, Brisbane, Australia: Griffith University.
Kuhn, Kerri-Ann (2006) A review of the video games industry in the United States. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.
Kuhn, Kerri-Ann & Alpert, F. (2004) Applying Keller’s brand equity model in a B2B context : limitations and an empirical test. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
Kuhn, Kerri-Ann, Love, Anita, & Pope, Nigel K. Ll. (2004) Brand placements in computer and video games : an overview and research questions. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
Kuhn, Kerri-Ann (2008) The impact of brand and product placements in electronic games. PhD thesis, Queensland University of Technology.