Browse By Person: Kuhn, Kerri-Ann

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Number of items: 29.

Book Chapter

Kuhn, Kerri-Ann, Alpert, Frank, & Pope, Nigek K. Ll. (2010) An application of Kellerís Brand Equity Model in a B2B context. In DallíOlmo Riley, Francesca (Ed.) Brand Management. Sage Publications Ltd., London ; Thousand Oaks, Calif.; New Delhi; Singapore, pp. 221-244.

Kuhn, Kerri-Ann (2009) The market structure and characteristics of electronic games. In Digital sport for performance enhancement and competitive evolution: Intelligent gaming technologies. IGI Global, United States of America, pp. 257-285.
Number of citations in Scopus 1

Journal Article

Letheren, Kate & Kuhn, Kerri-Ann L. (2014) Iím friends with Louie the Fly, not Mortein : conceptualising the new brand relationships on social media [Reprint]. Journal of Marketing Development and Competitiveness, 8(2), pp. 9-13.

Letheren, Kate & Kuhn, Kerri-Ann (2013) Pets join the family and business is booming. The Conversation, December(25).

Russell-Bennett, Rebekah, Rundle-Thiele, Sharyn, & Kuhn, Kerri-Ann (2010) Engaging marketing students : student operated businesses in a simulated world. Journal of Marketing Education, 32(3), pp. 253-263.
Number of full-text downloads 152
Number of citations in Scopus 5

Kuhn, Kerri-Ann, Hume, Margee, & Love, Anita (2010) Examining the covert nature of product placement : implications for public policy. Journal of Promotion Management, 16(1 & 2), pp. 59-79.
Number of citations in Scopus 10

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann L. (2010) Curriculum alignment: Exploring student perception of learning achievement measures. International Journal of Teaching and Learning in Higher Education, 21(3), pp. 351-361.
Number of full-text downloads 253

Alpert, Frank, Heaney, Joo-Gim, & Kuhn, Kerri-Ann (2009) Internships in marketing: Goals, structures and assessment - student, company and academic perspectives. Australasian Marketing Journal, 17(1), pp. 36-45.
Number of citations in Scopus 10

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2008) The Get Marketer Challenge Innovation: Challenging students using a tournament style competition. Marketing Education Review, 18(1), pp. 34-37.

Kuhn, Kerri-Ann, Alpert, F., & Pope, N. (2008) An application of Kellerís brand equity model in a B2B context. Qualitative Market Research, 11(1), pp. 40-58.
Number of citations in Scopus 52

Conference Paper

Mulcahy, Rory, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann (2014) Balancing entertainment and behaviour value: M-games as a social marketing agent of change. In Rundle-Thiele, Sharyn, Kubacki, Krzysztof, & Arli, Denni (Eds.) Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference: Agents of Change, ANZMAC, Brisbane, Qld, p. 627.
Number of full-text downloads 16

Mulcahy, Rory & Kuhn, Kerri-Ann (2014) Social marketers playing to win? Experiential value creation in social marketing mobile games. In International Social Marketing Conference 2014, 17 - 18 July 2014, Melbourne, Vic.
Number of full-text downloads 18

Letheren, Kate & Kuhn, Kerri-Ann (2013) Iím friends with Louie the Fly, not Mortein : Conceptualising the new brand relationships on social media. In Campbell, Colin & Ma, Junzhao (Eds.) Looking Forward, Looking Back : Drawing on the Past to Shape the Future of Marketing : Proceedings of the 16th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Melbourne.

Letheren, Kate & Kuhn, Kerri-Ann (2013) Student self-assessment of performance : a useful learning tool for students and instructors? In European Marketing Academy Conference (EMAC 2013), 3-8 June 2013, Istanbul, Turkey.

Foth, Marcus, Fitz-Walter, Zachary, Ti, Jimmy, Russell-Bennett, Rebekah, & Kuhn, Kerri-Ann (2012) Please take out your phones : on the spot solicitation of student feedback in class. In Farrell, Vivienne, Farrell, Graham, Chua, Caslon, Huang, Weidong, Vasa, Raj, & Woodward, Clinton (Eds.) Proceedings of the 24th Australian Computer-Human Interaction Conference (OzCHI 2012) : Integration, Interaction, Innovation, Immersion, Inclusion, Association for Computing Machinery (ACM), Melbourne, Australia, pp. 150-153.

Kuhn, Kerri-Ann & Pope, Nigel K.L. (2010) The effect of video game placements on brand attitude. In Proceedings of American Marketing Association Summer Marketing Educatorsí Conference, American Marketing Association, Boston Marriott Copley, Boston.
Number of full-text downloads 354

Kuhn, Kerri-Ann & Pope, Nigel K. Ll. (2010) Electronic games: A legitimate diversional therapy intervention for health care consumers? In 2010 International Nonprofit and Social marketing Conference INSM, 15 - 16 July, 2010, Brisbane, Australia.
Number of full-text downloads 422

Beckmann, Suzanne & Kuhn, Kerri-Ann (2010) Destination marketing using electronic games? In 32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany.

Kuhn, Kerri-Ann, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Promoting student learning with online videos : a research agenda. In 2010 Academy of Marketing Science Annual conference, 26 - 29 May, 2010, Portland, USA.
Number of full-text downloads 308

Mahyari, Parisa, Drennan, Judy, & Kuhn, Kerri-Ann (2009) Virtual product placement : examining the role of involvement and presence in second life. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia.
Number of full-text downloads 1,014

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2007) Do perceptions mirror reality? Student perceptions of learning versus grade outcomes. In Academy of Marketing Conference, London, UK: Kingston University.
Number of full-text downloads 104

Kuhn, Kerri-Ann, Pope, Nigek K. Ll., & Voges, Kevin E. (2007) Exploring product placement in video games : an investigation of recall effects. In Proceedings of : the Australian and New Zealand Marketing Academy (ANZMAC) Conference : Reputation, Responsibility & Relevance , December 3-5, 2007, Dunedin, New Zealand..
Number of full-text downloads 1,060

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2007) The ĎGet Marketer Challengeí: Engaging first year students in an introductory marketing course. In Proceedings of the 10th Pacific Rim First Year in Higher Education Conference 2007 , Brisbane, Australia.
Number of full-text downloads 126

Bloxsome, E., Kuhn, Kerri-Ann, Pope, N., & Voges, K. (2007) The Pornography and erotica industries: A lack of research and need for a research agenda. In Sullivan Mort, Gillian & Hume, Margee (Eds.) 2007 International Nonprofit and Social Marketing Conference, Social entrepreneurship, social change and sustainability, 27 - 28 September 2007, Brisbane, Australia, Griffith University.
Number of full-text downloads 409

Pope, N., Voges, K., Kuhn, Kerri-Ann, & Bloxsome, E. (2007) Pornography and erotica: Definitions and prevalence. In Sullivan Mort, Gillian & Hume, Margee (Eds.) 2007 International Nonprofit and Social Marketing Conference Social entrepreneurship, Social Change and Sustainability, 27 and 28 September, 2007, Brisbane, Australia: Griffith University.
Number of full-text downloads 1,099

Kuhn, Kerri-Ann (2006) A review of the video games industry in the United States. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.
Number of full-text downloads 471

Kuhn, Kerri-Ann & Alpert, F. (2004) Applying Kellerís brand equity model in a B2B context : limitations and an empirical test. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
Number of full-text downloads 11,045

Kuhn, Kerri-Ann, Love, Anita, & Pope, Nigel K. Ll. (2004) Brand placements in computer and video games : an overview and research questions. In ANZMAC 2004 : marketing accountabilities and responsibilities, 29 November-1 December 2004, Wellington, New Zealand.
Number of full-text downloads 570

QUT Thesis

Kuhn, Kerri-Ann (2008) The impact of brand and product placements in electronic games. PhD thesis, Queensland University of Technology.
Number of full-text downloads 2,464

This list was generated on Tue Apr 26 10:54:32 2016 AEST.