Browse By Person: Leo, Wei Wei
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Number of items: 2.
Conference Paper
Drennan, Judy, Leo, Wei Wei, & Russell-Bennett, Rebekah (2006) A Conceptual Model of Customer Advocacy in Services Marketing: A Definition and Key Antecedents. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane.
QUT Thesis
Leo, Wei Wei (2010) Customer-oriented deviance (COD) : a conceptualisation, development and validation of a behavioural measure. PhD thesis, Queensland University of Technology.
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