Browse By Person: Luck, Edwina
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Number of items: 33.
Journal Article
Mathews, Shane W., Andrews, Lynda, & Luck, Edwina M. (2012) Developing a Second Life virtual field trip for university students : an action research approach. Educational Research, 54(1), pp. 17-38.
Luck, Edwina M. & Moffatt, Jennifer J. (2009) IMC: Has anything really changed? A new perspective on an old definition. The Journal of Marketing Communications, 15(3). (In Press)
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1Luck, Edwina M. & Mathews, Shane W. (2009) What advertisers need to know about the iYGeneration : An Australian perspective. Journal of Promotion Management, 16(1/2), pp. 134-147.
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804Luck, Edwina, Bailey, Janis, & Townsend, Keith (2009) WorkChoices, ImageChoices and the marketing of new industrial relations legislation. Work, Employment and Society, 23(2), pp. 285-304.
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2 2Luck, Edwina M. & Buchanan, Elizabeth J. (2008) Sporting Organisations: Do they need to Communicate with Members? 3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication.
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298Buchanan, Elizabeth J. & Luck, Edwina M. (2008) The electronic village: the digital challenges in communication strategies for sporting organisations. International Journal of Business Environment, 2(2), pp. 258-279.
435
435Conference Paper
Wiyanto, Tifani, Luck, Edwina M., & Mathews, Shane W. (2011) From cyber to cyborg : The influence of motivation and personality traits on the merging of consumer and technology. In Marketing in the Age of Consumerism : Jekyll or Hyde?, Australia & New Zealand Marketing Academy , Perth, Australia.
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48Luck, Edwina M. & Mathews, Shane W. (2010) A comparative study of marketing student engagement in online social networks and virtual worlds : Facebook versus second life. In Proceedings of 2010 Global Marketing Conference, Hotel Okura, Tokyo.
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279Luck, Edwina M., Beaton, Jaclyn, & Moffatt, Jennifer J. (2010) The social media (r)evolution : Obama's political campaign. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
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348Luck, Edwina M. & Ginanti, Ayu (2009) Green Marketing Communities and blogs : mapping consumer’s attitudes for future sustainable marketing. In Conference Proceedings, Melbourne, Australia.
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501Mahyari, Parisa, Drennan, Judy, & Luck, Edwina M. (2009) The effectiveness of product placement within the immersive environment. In Proceedings of the 38th European Marketing Academy Conference (EMAC 2009), European Marketing Academy, Audencia Nantes School of Management, Audencia Nantes, France.
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280Drennan, Judy, Luck, Edwina M., & Wiyanto, Tifani (2008) Love as a commodity : human branding in the online dating context. In 37th EMAC Conference : Marketing Landscapes : A Pause for Thought, 27-30 May 2008, University of Brighton, Brighton. (Unpublished)
Larkin, Ingrid K., Previte, Josephine A., & Luck, Edwina (2008) Get off our roads Magoo : Are elderly drivers entitled to drive on our roads? In Australian and New Zealand Marketing Academic Conference (ANZMAC) 2008, 1-3 December, 2008, Sydney, Australia.
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454Drennan, Judy, Luck, Edwina, & Wiyanto, Tifani (2008) Love as a Commodity : Human branding in the online dating context. In 37th EMAC Conference: Marketing Landscapes: A Pause for Thought, 27-30 May 2008, Brighton.
Luck, Edwina M. & Kleahn, Michael (2007) Digital clutter: Relevance of new media to Gen Y. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.
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602Luck, Edwina & Chalmers, Wayne (2007) Making Education Relevant. A 'SMART' collaborative project: School Marketing And Real-world Teaching. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.
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167Luck, Edwina M., Tonkin, Emma K., & Buchanan, Elizabeth J. (2007) Real life learning projects: Do students really like them? In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.
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98Moffatt, Jennifer J. & Luck, Edwina M. (2007) The Relevance of IMC to Professional Service Firms. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007, Dunedin, New Zealand.
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200Moffatt, Jennifer J. & Luck, Edwina M. (2007) The Relevance of IMC to Professional Service Firms. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
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1,191Newby, Leonce & Luck, Edwina M. (2007) Relevance rewarded: 'Louie, the Fly' turns 50. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007, Dunedin, New Zealand.
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741Buchanan, Elizabeth & Luck, Edwina (2006) Communication Trends to Non-Profits. In Anyanwu, C (Ed.) Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4 - 7 July 2006, Australia, South Australia, Adelaide.
Luck, Edwina M. & Thompson, Maria J. (2006) Information Literacy Integration: Maintaining relevance in the Business classroom. In Australian and New Zealand Marketing Academy Conference, 4-6 December, Brisbane. (Unpublished)
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337Buchanan, Elizabeth J. & Luck, Edwina M. (2006) Nonprofits and Communication Trends. In Anyanwu, Chika (Ed.) Australian & New Zealand Communication Association International Conference, 2006: Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, July 4-7, 2006, Adelaide, Australia.
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270Luck, Edwina M. & Kerr, Gayle F. (2006) The means to opt-in or opt-out: A comparison of undergraduate and graduate students' perceptions of the online environment. In Australia and New Zealand Academy of Marketing Conferece, December, 2006, QUT, Brisbane.
Luck, Edwina & Yabsley, Kim (2005) Evolutions of an Online Generation: Education, Industry and IMC. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
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4Luck, Edwina (2004) Challenges Facing the Integration of Online Tutorials in the Classroom. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, 15-17 April 2004, Las Vegas, Nevada.
Luck, Edwina M. (2004) Connecting brands with consumers on the internet. In Proceedings of the 8th Education and Themes in Commercial Distribution Conference Series, 30 June - 2 July 2004, United Kingdom, London.
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85Luck, Edwina M. & Patti, Charles (2004) Marketplace forces and the history of retailing : The cycle of control. In The European Institute of Retailing and Services Studies (EIRASS) Conference on Recent Advances in Retailing and Services Science Conference, July 2004, Prague. (Unpublished)
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92Luck, Edwina M. & Whiteley-De Graaf, Kate (2004) Students' attitudes and perceptions to online tutorials. In Proceedings of the 8th Education and Themes in Commercial Distribution Conference Series, 30 June - 2 July 2004, London, United Kingdom.
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34Chapman, Sherrie-Lee, Luck, Edwina, & Patti, Charles (2003) Building a Brand Relationship with Voters: The Need for IMC within Political Parties. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.
Luck, Edwina M. (2003) How consumers search for information online: A focus group investigation. In American Association Summer Marketing Educator’s Conference 2003, August 15-18, Chicago.
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317Luck, Edwina M. & Chapman, S. (2003) The IMC concept meets political marketing : building brand relationships. In Political Marketing Conference, London.
356
356Report
Flew, Terry, Bruns, Axel, Collis, Christy, Luck, Edwina M., Jackson, Margaret, O'Donnell, Jonathan, et al. (2009) Audience and Market Foresight Trends and Foresight in Digital Media.
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