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Browse By Person: Luck, Edwina

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Number of items: 35.

Journal Article

Luck, Edwina & Ginanti, Ayu (2013) Online environmental citizenship : blogs, green marketing and consumer sentiment in the 21st Century. Electronic Green Journal, 1(35), pp. 1-26.
Number of full-text downloads 226

Mathews, Shane W., Andrews, Lynda, & Luck, Edwina M. (2012) Developing a Second Life virtual field trip for university students : an action research approach. Educational Research, 54(1), pp. 17-38.
Number of full-text downloads 44
Number of citations in Scopus 2
Number of citations in Web of Science® 1

Luck, Edwina M. & Moffatt, Jennifer J. (2009) IMC: Has anything really changed? A new perspective on an old definition. The Journal of Marketing Communications, 15(5), pp. 311-325.
Number of full-text downloads 299
Number of citations in Scopus 5

Luck, Edwina M. & Mathews, Shane W. (2009) What advertisers need to know about the iYGeneration : An Australian perspective. Journal of Promotion Management, 16(1/2), pp. 134-147.
Number of full-text downloads 1,155
Number of citations in Scopus 4

Luck, Edwina, Bailey, Janis, & Townsend, Keith (2009) WorkChoices, ImageChoices and the marketing of new industrial relations legislation. Work, Employment and Society, 23(2), pp. 285-304.
Number of full-text downloads 491
Number of citations in Scopus 5
Number of citations in Web of Science® 4

Luck, Edwina M. & Buchanan, Elizabeth J. (2008) Sporting Organisations: Do they need to Communicate with Members? 3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication.
Number of full-text downloads 709

Buchanan, Elizabeth J. & Luck, Edwina M. (2008) The electronic village: the digital challenges in communication strategies for sporting organisations. International Journal of Business Environment, 2(2), pp. 258-279.
Number of full-text downloads 770

Conference Paper

Gligorijevic, Barbara & Luck, Edwina (2012) Engaging social customers : influencing new marketing strategies for social media information sources. In Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.) Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.

Wiyanto, Tifani, Luck, Edwina M., & Mathews, Shane W. (2011) From cyber to cyborg : The influence of motivation and personality traits on the merging of consumer and technology. In Marketing in the Age of Consumerism : Jekyll or Hyde?, Australia & New Zealand Marketing Academy , Perth, Australia.
Number of full-text downloads 299

Luck, Edwina M. & Mathews, Shane W. (2010) A comparative study of marketing student engagement in online social networks and virtual worlds : Facebook versus second life. In Proceedings of 2010 Global Marketing Conference, Hotel Okura, Tokyo.
Number of full-text downloads 381

Luck, Edwina M., Beaton, Jaclyn, & Moffatt, Jennifer J. (2010) The social media (r)evolution : Obama's political campaign. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Number of full-text downloads 779

Luck, Edwina M. & Ginanti, Ayu (2009) Green Marketing Communities and blogs : mapping consumer’s attitudes for future sustainable marketing. In Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Australian and New Zealand Marketing and Management , Melbourne, Australia, pp. 1-9.
Number of full-text downloads 906

Mahyari, Parisa, Drennan, Judy, & Luck, Edwina M. (2009) The effectiveness of product placement within the immersive environment. In Proceedings of the 38th European Marketing Academy Conference (EMAC 2009), European Marketing Academy, Audencia Nantes School of Management, Audencia Nantes, France.
Number of full-text downloads 391

Drennan, Judy, Luck, Edwina M., & Wiyanto, Tifani (2008) Love as a commodity : human branding in the online dating context. In 37th EMAC Conference : Marketing Landscapes : A Pause for Thought, 27-30 May 2008, University of Brighton, Brighton. (Unpublished)

Larkin, Ingrid K., Previte, Josephine A., & Luck, Edwina (2008) Get off our roads Magoo : Are elderly drivers entitled to drive on our roads? In Australian and New Zealand Marketing Academic Conference (ANZMAC) 2008, 1-3 December, 2008, Sydney, Australia.
Number of full-text downloads 631

Drennan, Judy, Luck, Edwina, & Wiyanto, Tifani (2008) Love as a Commodity : Human branding in the online dating context. In 37th EMAC Conference: Marketing Landscapes: A Pause for Thought, 27-30 May 2008, Brighton.

Luck, Edwina M. & Kleahn, Michael (2007) Digital clutter: Relevance of new media to Gen Y. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.
Number of full-text downloads 818

Luck, Edwina & Chalmers, Wayne (2007) Making Education Relevant. A 'SMART' collaborative project: School Marketing And Real-world Teaching. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.
Number of full-text downloads 236

Luck, Edwina M., Tonkin, Emma K., & Buchanan, Elizabeth J. (2007) Real life learning projects: Do students really like them? In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, December, 2007, Dunedin, New Zealand.
Number of full-text downloads 136

Moffatt, Jennifer J. & Luck, Edwina M. (2007) The Relevance of IMC to Professional Service Firms. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 516

Moffatt, Jennifer J. & Luck, Edwina M. (2007) The Relevance of IMC to Professional Service Firms. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 2,073

Newby, Leonce & Luck, Edwina M. (2007) Relevance rewarded: 'Louie, the Fly' turns 50. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 1,073

Buchanan, Elizabeth & Luck, Edwina (2006) Communication Trends to Non-Profits. In Anyanwu, C (Ed.) Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4 - 7 July 2006, Australia, South Australia, Adelaide.

Luck, Edwina M. & Thompson, Maria J. (2006) Information Literacy Integration: Maintaining relevance in the Business classroom. In Australian and New Zealand Marketing Academy Conference, 4-6 December, Brisbane. (Unpublished)
Number of full-text downloads 441

Buchanan, Elizabeth J. & Luck, Edwina M. (2006) Nonprofits and Communication Trends. In Anyanwu, Chika (Ed.) Australian & New Zealand Communication Association International Conference, 2006: Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, July 4-7, 2006, Adelaide, Australia.
Number of full-text downloads 726

Luck, Edwina M. & Kerr, Gayle F. (2006) The means to opt-in or opt-out: A comparison of undergraduate and graduate students' perceptions of the online environment. In Australia and New Zealand Academy of Marketing Conferece, December, 2006, QUT, Brisbane.

Luck, Edwina & Yabsley, Kim (2005) Evolutions of an Online Generation: Education, Industry and IMC. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
Number of full-text downloads 82

Luck, Edwina (2004) Challenges Facing the Integration of Online Tutorials in the Classroom. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, 15-17 April 2004, Las Vegas, Nevada.

Luck, Edwina M. (2004) Connecting brands with consumers on the internet. In Proceedings of the 8th Education and Themes in Commercial Distribution Conference Series, 30 June - 2 July 2004, United Kingdom, London.
Number of full-text downloads 101

Luck, Edwina M. & Patti, Charles (2004) Marketplace forces and the history of retailing : The cycle of control. In The European Institute of Retailing and Services Studies (EIRASS) Conference on Recent Advances in Retailing and Services Science Conference, July 2004, Prague. (Unpublished)
Number of full-text downloads 154

Luck, Edwina M. & Whiteley-De Graaf, Kate (2004) Students' attitudes and perceptions to online tutorials. In Proceedings of the 8th Education and Themes in Commercial Distribution Conference Series, 30 June - 2 July 2004, London, United Kingdom.
Number of full-text downloads 65

Chapman, Sherrie-Lee, Luck, Edwina, & Patti, Charles (2003) Building a Brand Relationship with Voters: The Need for IMC within Political Parties. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Luck, Edwina M. (2003) How consumers search for information online: A focus group investigation. In American Association Summer Marketing Educator’s Conference 2003, August 15-18, Chicago.
Number of full-text downloads 888

Luck, Edwina M. & Chapman, S. (2003) The IMC concept meets political marketing : building brand relationships. In Political Marketing Conference, London.
Number of full-text downloads 1,495

Report

Flew, Terry, Bruns, Axel, Collis, Christy, Luck, Edwina M., Jackson, Margaret, O'Donnell, Jonathan, et al. (2009) Audience and Market Foresight Trends and Foresight in Digital Media.
Number of full-text downloads 1,029

This list was generated on Sat Oct 18 23:08:47 2014 EST.