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Browse By Person: Mahyari, Parisa

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Number of items: 4.

Conference Paper

Mahyari, Parisa, Drennan, Judy, & Kuhn, Kerri-Ann (2009) Virtual product placement : examining the role of involvement and presence in second life. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia.
Number of full-text downloads 930

Mahyari, Parisa, Drennan, Judy, & Luck, Edwina M. (2009) The effectiveness of product placement within the immersive environment. In Proceedings of the 38th European Marketing Academy Conference (EMAC 2009), European Marketing Academy, Audencia Nantes School of Management, Audencia Nantes, France.
Number of full-text downloads 395

QUT Thesis

Mahyari, Parisa (2014) Luxury brand identity : the influence of mobile digital technology. PhD thesis, Queensland University of Technology.
Number of full-text downloads 1,778

Mahyari, Parisa (2010) The effectiveness of marketing communication within the immersive environment. Masters by Research thesis, Queensland University of Technology.
Number of full-text downloads 7,650

This list was generated on Sat Dec 20 05:41:04 2014 AEST.