Browse By Person: Mahyari, Parisa

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Number of items: 3.

Conference Paper

Mahyari, Parisa, Drennan, Judy, & Kuhn, Kerri-Ann (2009) Virtual product placement : examining the role of involvement and presence in second life. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia.

778

Mahyari, Parisa, Drennan, Judy, & Luck, Edwina M. (2009) The effectiveness of product placement within the immersive environment. In Proceedings of the 38th European Marketing Academy Conference (EMAC 2009), European Marketing Academy, Audencia Nantes School of Management, Audencia Nantes, France.

334

QUT Thesis

Mahyari, Parisa (2010) The effectiveness of marketing communication within the immersive environment. Masters by Research thesis, Queensland University of Technology.

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