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Browse By Person: Martin, Brett

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Number of items: 27.

2002

Martin, Brett, Van Durme, Joël, Raulas, Mika, & Merisavo, Marko (2002) E-mail marketing in the context of cosmetics. In Proceedings of The 2002 Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy , Hotel Sofitel, Melbourne.
Number of full-text downloads 257

Martin, Brett, Bhimy, Andrew, & Agee, Tom (2002) Infomercials and advertising effectiveness : an empirical study. Journal of Consumer Marketing, 19(6), pp. 468-480.
Number of citations in Scopus 5

Martin, Brett & Pervan, Simon (2002) Product placement in US and New Zealand television soap operas : an exploratory study. Journal of Marketing Communications.
Number of citations in Scopus 5

Martin, Brett, Lee, Christina, & Fernandez, Nalini (2002) Using self-referencing to explain the effectiveness of ethnic minority models in advertising. International Journal of Advertising, 21(3), pp. 367-379.

2003

Martin, Brett, Uusitalo, Liisa, & Saari, Topi (2003) Daddies, assistants and foolsbdifferentiation of male representations in present-day advertising. In European Advances in Consumer Research, Association for Consumer Research, Dublin, Ireland, pp. 228-232.

Martin, Brett, Van Durme, Joel, Raulas, Mika, & Merisavo, Marko (2003) Email advertising : exploratory insights from Finland. Journal of Advertising Research, 43(3), pp. 293-300.
Number of citations in Scopus 19
Number of citations in Web of Science® 11

Martin, Brett (2003) Recall. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.
Number of citations in Scopus 40

Martin, Brett (2003) The influence of MTV. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.

Martin, Brett (2003) The influence of gender on mood effects in advertising. Psychology & Marketing, 20(3), pp. 249-273.
Number of citations in Scopus 27
Number of citations in Web of Science® 19

2004

Martin, Brett, Lang, Bodo, & Wong, Stephanie (2004) Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising, 32(4), pp. 57-65.
Number of citations in Scopus 17
Number of citations in Web of Science® 10

Martin, Brett (2004) Using the imagination : consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research, 31(1), pp. 136-149.
Number of full-text downloads 368
Number of citations in Scopus 23
Number of citations in Web of Science® 24

Martin, Brett, Lee, Christina, & Yang, Feng (2004) The influence of ad model ethnicity and self-referencing on attitudes evidence from New Zealand. Journal of Advertising, 33(4), pp. 27-37.
Number of citations in Scopus 38
Number of citations in Web of Science® 30

2005

Martin, Brett, Sherrard, Michael, & Wentzel, Daniel (2005) The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective. Psychology and Marketing, 22(2), pp. 109-126.
Number of citations in Scopus 63
Number of citations in Web of Science® 48

2006

Martin, Brett, Pullen, Zac, Vincent, Aaron, & Wentzel, Daniel (2006) Emailing experts and novices : effects of knowledge, copy type and testimonials on email advertising effectiveness. In Proceedings of the 35th European Marketing Academy Annual Conference, Athens University of Economics & Business, Athens.
Number of full-text downloads 251

2007

Martin, Brett, Veer, Ekant, & Pervan, Simon (2007) Self-referencing and consumer evaluations of larger-sized female models : a weight locus of control perspective. Marketing Letters, 18(3), pp. 197-209.
Number of citations in Scopus 11
Number of citations in Web of Science® 8

Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, & Henkel, Sven (2007) The impact of susceptibility to informational influence on the effectiveness of consumer testimonials. In Proceedings of the 36th European Marketing Academy Annual Conference, Reykjavik University, Reykjavik.
Number of full-text downloads 754

2008

Martin, Brett, Wentzel, Daniel, & Tomczak, Torsten (2008) Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37(1), pp. 29-43.
Number of citations in Scopus 14
Number of citations in Web of Science® 7

2009

Martin, Brett & Gnoth, Juergen (2009) Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models. Marketing Letters, 20(4), pp. 353-367.
Number of full-text downloads 982
Number of citations in Scopus 7
Number of citations in Web of Science® 5

Martin, Brett, Gnoth, Juergen, & Strong, Carolyn (2009) Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations. Journal of Advertising, 38(3), pp. 5-19.
Number of citations in Scopus 10
Number of citations in Web of Science® 8

2010

Martin, Brett (2010) Boosting your product's country of origin. Journal of Strategic Marketing, 18(4), pp. 357-358.

Ekant, Veer, Becirovic, Ilda, & Martin, Brett (2010) If Kate voted conservative would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44(3/4), pp. 436-450.
Number of full-text downloads 1,277
Number of citations in Scopus 6
Number of citations in Web of Science® 4

2011

Martin, Brett, Lee, Michael Shyue Wai, & Lacey, Charlotte (2011) Countering negative country of origin effects using imagery processing. Journal of Consumer Behaviour, 10(2), pp. 80-92.
Number of full-text downloads 335
Number of citations in Scopus 2
Number of citations in Web of Science® 2

Sobh, Rana & Martin, Brett (2011) Feedback information and consumer motivation : the moderation role of positive and negative reference values in self-regulation. European Journal of Marketing, 45(6), pp. 963-986.
Number of full-text downloads 219
Number of citations in Scopus 1

2012

Martin, Brett (2012) A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time. Journal of Consumer Research, 39(1), pp. 174-184.
Number of full-text downloads 114
Number of citations in Scopus 4
Number of citations in Web of Science® 3

Pervan, Simon J. & Martin, Brett A.S. (2012) Development and validation of the consumer disillusionment toward marketing activity scale. Journal of Consumer Behaviour, 11(5), pp. 339-346.

2013

Martin, Brett A.S., Lee, Christina Kwai-Choi, Weeks, Clinton, & Kaya, Maria (2013) How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing. Journal of Consumer Behaviour, 12(1), pp. 81-90.
Number of full-text downloads 20

This list was generated on Sat Apr 19 08:14:13 2014 EST.