Browse By Person: Martin, Brett

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Number of items: 36.

Book Chapter

Martin, Brett (2003) Recall. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.
Number of citations in Scopus 54

Martin, Brett (2003) The influence of MTV. In McDonough, John & Egolf, Karen (Eds.) The Encyclopedia of Advertising. Routledge, Chicago.

Journal Article

Martin, Brett A.S., Jin, Hyun Seung, & Trang, Nhu Vi (2016) The entitled tourist: The influence of psychological entitlement and cultural distance on tourist judgments in a hotel context. Journal of Travel & Tourism Marketing, pp. 1-14.

Neale, Larry, Robbie, Renee, & Martin, Brett (2015) Gender identity and brand incongruence: When in doubt, pursue masculinity. Journal of Strategic Marketing. (In Press)
Number of citations in Scopus 1

Poch, Rebecca & Martin, Brett (2015) Effects of intrinsic and extrinsic motivation on user-generated content. Journal of Strategic Marketing, 23(4), pp. 305-317.
Number of citations in Scopus 1

Soneji, Dipesh, Riedel, Aimee, & Martin, Brett (2015) How Gordon Ramsay appeals to consumers : effects of self-concept clarity and celebrity meaning on celebrity endorsements. Journal of Strategic Marketing, 23(5), pp. 457-468.

Martin, Brett A.S. & Strong, Carolyn A. (2015) The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments. Marketing Letters. (In Press)

Martin, Brett & Vincent, Aaron (2014) Effects of knowledge, testimonials, and Ad copy on cruise advertising judgments. Tourism Analysis, 19(6), pp. 769-774.

Strong, Carolyn A. & Martin, Brett A.S. (2014) Effects of perspective taking and entitlement on consumers. Journal of Business Research, 67(9), pp. 1817-1823.
Number of citations in Scopus 2
Number of citations in Web of Science® 1

O'Connor, Peter J., Martin, Brett, Weeks, Clinton S., & Ong, Luzian (2014) Factors that influence young people's mental health help‐seeking behaviour : a study based on the Health Belief Model. Journal of Advanced Nursing, 70(11), pp. 2577-2587.
Number of citations in Scopus 1
Number of citations in Web of Science® 2

Gnoth, Juergen & Martin, Brett (2014) Recreational needs and service performance expectations. Tourism Analysis, 19(4), pp. 477-489.

Martin, Brett A.S., Lee, Christina Kwai-Choi, Weeks, Clinton, & Kaya, Maria (2013) How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing. Journal of Consumer Behaviour, 12(1), pp. 81-90.
Number of full-text downloads 131
Number of citations in Scopus 5

Martin, Brett (2012) A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time. Journal of Consumer Research, 39(1), pp. 174-184.
Number of full-text downloads 526
Number of citations in Scopus 9
Number of citations in Web of Science® 5

Pervan, Simon J. & Martin, Brett A.S. (2012) Development and validation of the consumer disillusionment toward marketing activity scale. Journal of Consumer Behaviour, 11(5), pp. 339-346.
Number of citations in Scopus 4
Number of citations in Web of Science® 3

Martin, Brett, Lee, Michael Shyue Wai, & Lacey, Charlotte (2011) Countering negative country of origin effects using imagery processing. Journal of Consumer Behaviour, 10(2), pp. 80-92.
Number of full-text downloads 538
Number of citations in Scopus 7
Number of citations in Web of Science® 5

Sobh, Rana & Martin, Brett (2011) Feedback information and consumer motivation : the moderation role of positive and negative reference values in self-regulation. European Journal of Marketing, 45(6), pp. 963-986.
Number of full-text downloads 346
Number of citations in Scopus 3
Number of citations in Web of Science® 1

Martin, Brett (2010) Boosting your product's country of origin. Journal of Strategic Marketing, 18(4), pp. 357-358.

Ekant, Veer, Becirovic, Ilda, & Martin, Brett (2010) If Kate voted conservative would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44(3/4), pp. 436-450.
Number of full-text downloads 1,763
Number of citations in Scopus 19
Number of citations in Web of Science® 9

Martin, Brett & Gnoth, Juergen (2009) Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models. Marketing Letters, 20(4), pp. 353-367.
Number of full-text downloads 1,509
Number of citations in Scopus 11
Number of citations in Web of Science® 7

Martin, Brett, Gnoth, Juergen, & Strong, Carolyn (2009) Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations. Journal of Advertising, 38(3), pp. 5-19.
Number of citations in Scopus 17
Number of citations in Web of Science® 16

Martin, Brett, Wentzel, Daniel, & Tomczak, Torsten (2008) Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37(1), pp. 29-43.
Number of citations in Scopus 23
Number of citations in Web of Science® 8

Martin, Brett, Veer, Ekant, & Pervan, Simon (2007) Self-referencing and consumer evaluations of larger-sized female models : a weight locus of control perspective. Marketing Letters, 18(3), pp. 197-209.
Number of citations in Scopus 17
Number of citations in Web of Science® 11

Martin, Brett, Sherrard, Michael, & Wentzel, Daniel (2005) The role of sensation seeking and need for cognition on web-site evaluations : a resource-matching perspective. Psychology and Marketing, 22(2), pp. 109-126.
Number of citations in Scopus 76
Number of citations in Web of Science® 55

Martin, Brett, Lang, Bodo, & Wong, Stephanie (2004) Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion. Journal of Advertising, 32(4), pp. 57-65.
Number of citations in Scopus 24
Number of citations in Web of Science® 13

Martin, Brett (2004) Using the imagination : consumer evoking and thematizing of the fantastic imaginary. Journal of Consumer Research, 31(1), pp. 136-149.
Number of full-text downloads 487
Number of citations in Scopus 32
Number of citations in Web of Science® 29

Martin, Brett, Lee, Christina, & Yang, Feng (2004) The influence of ad model ethnicity and self-referencing on attitudes evidence from New Zealand. Journal of Advertising, 33(4), pp. 27-37.
Number of citations in Scopus 56
Number of citations in Web of Science® 38

Martin, Brett, Van Durme, Joel, Raulas, Mika, & Merisavo, Marko (2003) Email advertising : exploratory insights from Finland. Journal of Advertising Research, 43(3), pp. 293-300.
Number of citations in Scopus 25
Number of citations in Web of Science® 14

Martin, Brett (2003) The influence of gender on mood effects in advertising. Psychology & Marketing, 20(3), pp. 249-273.
Number of citations in Scopus 35
Number of citations in Web of Science® 25

Martin, Brett, Bhimy, Andrew, & Agee, Tom (2002) Infomercials and advertising effectiveness : an empirical study. Journal of Consumer Marketing, 19(6), pp. 468-480.
Number of citations in Scopus 9

Martin, Brett & Pervan, Simon (2002) Product placement in US and New Zealand television soap operas : an exploratory study. Journal of Marketing Communications.
Number of citations in Scopus 8

Martin, Brett, Lee, Christina, & Fernandez, Nalini (2002) Using self-referencing to explain the effectiveness of ethnic minority models in advertising. International Journal of Advertising, 21(3), pp. 367-379.

Conference Paper

Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, & Henkel, Sven (2007) The impact of susceptibility to informational influence on the effectiveness of consumer testimonials. In Proceedings of the 36th European Marketing Academy Annual Conference, Reykjavik University, Reykjavik.
Number of full-text downloads 1,596

Martin, Brett, Pullen, Zac, Vincent, Aaron, & Wentzel, Daniel (2006) Emailing experts and novices : effects of knowledge, copy type and testimonials on email advertising effectiveness. In Proceedings of the 35th European Marketing Academy Annual Conference, Athens University of Economics & Business, Athens.
Number of full-text downloads 339

Martin, Brett, Uusitalo, Liisa, & Saari, Topi (2003) Daddies, assistants and foolsbdifferentiation of male representations in present-day advertising. In European Advances in Consumer Research, Association for Consumer Research, Dublin, Ireland, pp. 228-232.

Martin, Brett, Van Durme, Joël , Raulas, Mika, & Merisavo, Marko (2002) E-mail marketing in the context of cosmetics. In Proceedings of The 2002 Australian and New Zealand Marketing Academy Conference, Australian and New Zealand Marketing Academy , Hotel Sofitel, Melbourne.
Number of full-text downloads 352

This list was generated on Tue Apr 26 10:16:22 2016 AEST.