Browse By Person: McDonnell, John
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Number of items: 19.
Huang, Marvin, McDonnell, John, & Beatson, Amanda T. (2010) Establishing a quality franchise relationship in Taiwan : Investigating relationships between relationship quality, loyalty and cooperation. VDM Verlag Dr Muller Aktiengesellschaft and Co. KG, Germany.
McDonnell, John, Beatson, Amanda T., & Huang, Chih-Hsuan (2011) Investigating relationships between relationship quality, customer loyalty and cooperation : an empirical study of convenience stores' franchise chain systems. Asia Pacific Journal of Marketing and Logistics, 23(3), pp. 367-385.
Cunningham, Stuart D., Silver, Jon, & McDonnell, John (2010) Rates of change : online distribution as disruptive technology in the film industry. Media International Australia incorporating Culture and Policy, pp. 119-132.
McDonnell, John & Drennan, Judy (2010) Virtual product placement as a new approach to measure effectiveness of placements. Journal of Promotion Management, 16(1 & 2), pp. 25-38.
Mcdonnell, John & Bartlett, Jennifer L. (2009) Marketing to change public opinion on climate change : a case study. The International Journal of Climate Change : Impacts and Responses, 1(3), pp. 64-73.
McDonnell, John J. & Silver, Jonathan D. (2007) Are Movie Theatres doomed? Do exhibitors see the big picture as theatres lose their competitive advantage? Business Horizons, 50(6), pp. 491-501.
McDonnell, John J. (2007) Music, scent and time preferences for waiting lines. International Journal of Bank Marketing, 25(4), pp. 223-237.
McDonnell, John J. & Silver, Jon (2009) Hollywood dominance : will it continue? In What is film? Change and Continuity in the 21st Century, 6-7 November 2009, Turnbull Center, Portland, Oregon. (Unpublished)
McDonnell, John & Silver, Jon (2006) Is The Imax MPX System a Solution For Multiplexes Under Pressure? In Klein, H (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation, 2 - 6 July 2006, Australia, Queensland, Brisbane.
McDonnell, John (2006) Lexus of Brisbane: How to Reach Market Leadership? In Klein, H (Ed.) WACRA Conference Proceedings: Interactive Learning: The Next Generation, 2 - 6 July 2006, Australia, Queensland, Brisbane.
McDonnell, John (2006) They also serve who only stand and wait. In Estelami, Hooman & Maxwell, Sarah (Eds.) Fordham University Conference on the Marketing of Financial Services 2006, 3-4 November, 2006, United States of America, New York.
Drennan, Judy & McDonnell, John (2005) Exploring the effectiveness of virtual product placement on recall and recognition of new brands. In Troilo, G (Ed.) Rejuvenating Marketing : Contamination, Innovation, Integration : Proceedings of the 34th European Marketing Academy Conference (EMAC), 24 May - 27 May 2005, Italy, Milan.
Gatfield, Terry & Mcdonnell, John (2004) Community Radio Broadcasting and Positioning. In Wiley, Jim & Thirkell, Peter (Eds.) Proceedings of the Australian & New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.
Mcdonnell, John (2004) The Internet, Strategy and Marketing Education. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators; Association Conference Proceedings, 15-17 April, 2004, Las Vegas, Nevada.
Gatfield, Terry & McDonnell, John (2004) Marketing of Higher Education: Australia's New Export Phenomenon. In Mahony, G & Fisher, G (Eds.) Dynamism and Challenges in Internationalisation. Proceedings of the 2004 Annual Conference of the Australia-New Zealand International Business Academy, 5-6 November 2004, Canberra, ACT.
Gatfield, Terry & Mcdonnell, John (2002) An Old Solution to a New Problem: Using the GE Screening Grid to Evaluate Marketing Opportunities Related to Sister State Agreements. In Bigne, Enrique, Johar, Vic, & Hassan, Salah (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science, 26-29 June 2002, Valencia, Spain.
Gatfield, Terry & Mcdonnell, John (2002) Perceptions of Time: Segments within and between Cultures? In Bigne, E, Johar, V, & Hassan, S (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science, 26-29 June 2002, Valencia, Spain.
Mcdonnell, John (2002) Sensorial Marketing for those who can no longer wait no longer. In Abdelmajid, Amine (Ed.) 1st International Conference on Sensorial Marketing, 3 June 2002, Sophia Antipolis, Italy.
Gatfield, Terry & McDonnell, John (2001) Public Sector Marketplace Intervention Practices: An Empirical Examination of Sister State Agreements Using a Queensland Case Study. In ANZAM 2001: Australia & New Zealand Academy of Management, December 2001.