QUT ePrints

Browse By Person: Mcdonnell, John

 Up a level
Export as [feed] RSS 1.0 [feed] Atom [feed] RSS 2.0
Group by: Item Type | Date
Number of items: 6.

Journal Article

Mcdonnell, John & Bartlett, Jennifer L. (2009) Marketing to change public opinion on climate change : a case study. The International Journal of Climate Change : Impacts and Responses, 1(3), pp. 64-73.
Number of full-text downloads 1,073

Conference Paper

Gatfield, Terry & Mcdonnell, John (2004) Community Radio Broadcasting and Positioning. In Wiley, Jim & Thirkell, Peter (Eds.) Proceedings of the Australian & New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.

Mcdonnell, John (2004) The Internet, Strategy and Marketing Education. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators; Association Conference Proceedings, 15-17 April, 2004, Las Vegas, Nevada.

Gatfield, Terry & Mcdonnell, John (2002) An Old Solution to a New Problem: Using the GE Screening Grid to Evaluate Marketing Opportunities Related to Sister State Agreements. In Bigne, Enrique, Johar, Vic, & Hassan, Salah (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science, 26-29 June 2002, Valencia, Spain.

Gatfield, Terry & Mcdonnell, John (2002) Perceptions of Time: Segments within and between Cultures? In Bigne, E, Johar, V, & Hassan, S (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science, 26-29 June 2002, Valencia, Spain.

Mcdonnell, John (2002) Sensorial Marketing for those who can no longer wait no longer. In Abdelmajid, Amine (Ed.) 1st International Conference on Sensorial Marketing, 3 June 2002, Sophia Antipolis, Italy.

This list was generated on Sat Feb 16 06:31:30 2013 EST.