Browse By Person: Mcdonnell, John
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Number of items: 6.
Mcdonnell, John & Bartlett, Jennifer L. (2009) Marketing to change public opinion on climate change : a case study. The International Journal of Climate Change : Impacts and Responses, 1(3), pp. 64-73.
Gatfield, Terry & Mcdonnell, John (2004) Community Radio Broadcasting and Positioning. In Wiley, Jim & Thirkell, Peter (Eds.) Proceedings of the Australian & New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.
Mcdonnell, John (2004) The Internet, Strategy and Marketing Education. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators; Association Conference Proceedings, 15-17 April, 2004, Las Vegas, Nevada.
Gatfield, Terry & Mcdonnell, John (2002) An Old Solution to a New Problem: Using the GE Screening Grid to Evaluate Marketing Opportunities Related to Sister State Agreements. In Bigne, Enrique, Johar, Vic, & Hassan, Salah (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science, 26-29 June 2002, Valencia, Spain.
Gatfield, Terry & Mcdonnell, John (2002) Perceptions of Time: Segments within and between Cultures? In Bigne, E, Johar, V, & Hassan, S (Eds.) Proceedings of the Multicultural Marketing Conference of the Academy of Marketing Science, 26-29 June 2002, Valencia, Spain.
Mcdonnell, John (2002) Sensorial Marketing for those who can no longer wait no longer. In Abdelmajid, Amine (Ed.) 1st International Conference on Sensorial Marketing, 3 June 2002, Sophia Antipolis, Italy.