Browse By Person: Mehta, Amisha
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Number of items: 28.
2003
Xavier, Robina J., Mehta, Amisha M., & Johnston, Kim A. (2003) Trends in public relations campaign research : an analysis of research methods used by public relations practitioners in campaign development. In Proceedings Designing Communication for Diversity : Australia and New Zealand Communication Association, Australia and New Zealand Communication Association, Brisbane, Queensland.
2004
Xavier, Robina J., Patel, Amisha M., & Johnston, Kim A. (2004) Are we really making a difference? The gap between outcomes and evaluation research in public relations campaigns. In ANZCA Annual Conference : Making a Difference, 7-9 July 2004, University of Sydney, Sydney. (Unpublished)
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492Xavier, Robina J. & Patel, Amisha M. (2004) Accountability through objective setting : an evaluation of program objectives in advertising and marketing communication. In Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand. (Unpublished)
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206Xavier, Robina J., Patel, Amisha M., Johnston, Kim A., & Sambath, Vathany (2004) Back to basics: Analysing the use of research in government public relations campaigns. Asia Pacific Public Relations Journal, 5(2), pp. 1-12.
Patel, Amisha M., Xavier, Robina J., & Larkin, Ingrid K. (2004) Exploring definitional and integrative issues in IMC education. In Australia and New Zealand Marketing Academy Conference, December, Wellington, New Zealand.
710
710Patel, Amisha M. & Everett, James L. (2004) Making a difference in principal-agent relationships: The role of mass media as producer of trust. In Making a Difference: Australian and New Zealand Communication Association Conference (ANZCA 2004), 7-9 July 2004, Sydney, NSW.
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1,0422005
Xavier, Robina J., Johnston, Kim A., Mehta, Amisha M., Watson, Tom, & Simmons, Peter (2005) Using evaluation techniques and performance claims to demonstrate public relations impact : an Australian perspective. Public Relations Review, 31(3), pp. 417-424.
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6 4Xavier, Robina J., Patel, Amisha M., & Johnston, Kim A. (2005) Examining objectives and evaluation: How practitioners measure their success. In 12th BledCom: Public relations metrics: Evaluation and measurement; The International Public Relations Research Symposium, 1 - 3 July 2005, Bled, Slovenia.
519
519Patel, Amisha M. & Xavier, Robina J. (2005) Legitimacy challenged: James Hardie Industries and the asbestos case. Australian Journal of Communication, 32(1), pp. 53-69.
Xavier, Robina J., Johnston, Kim A., & Patel, Amisha M. (2005) Operationalising Strategy : An Evaluation of Strategy in Public Relations Campaigns. In Purchase, Sharon (Ed.) Australia New Zealand Marketing Academy Conference, December 3-5 2005, Fremantle, Australia.
632
632Patel, Amisha M., Xavier, Robina J., & Broom, Glen (2005) Toward a model of organizational legitimacy in public relations theory and practice. In International Communication Association Conference, 26-30 May 2005, New York, USA.
4,711
4,711Patel, Amisha M. (2005) The mass media at work as a guardian of trust. In Communication at Work: 2005 Australia and New Zealand Communication Association Conference (ANZCA05), 4-7 July, Christchurch, New Zealand.
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3362006
Xavier, Robina J., Mehta, Amisha M., & Larkin, Ingrid K. (2006) Choosing public relations as a career : student expectations and implications for practice. Asia Pacific Public Relations Journal, 7, pp. 81-94.
Xavier, Robina J., Mehta, Amisha M., & Gregory, Anne (2006) Evaluation in use: The practitioner view of effective evaluation. PRism Online PR Journal, 4(2).
Xavier, Robina J., Johnston, Kim A., & Patel, Amisha M. (2006) Exploring strategy : What public relations strategy means in practice. Asia Pacific Public Relations Journal, 6(2), pp. 1-10.
Xavier, Robina J., Mehta, Amisha M., & Larkin, Ingrid K. (2006) Great expectations: Understanding undergraduate students' perspectives on public relations careers. In Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4-7 July 2006, Adelaide, South Australia.
339
339Xavier, Robina J. & Mehta, Amisha M. (2006) Increasing transparency: Utilising criterion-referenced assessment to enhance student learning in public relations. In Anyanwu, Chika (Ed.) Australian and New Zealand Communication Association International Conference (ANZCA)., July 4-7, 2006, Adelaide, Australia.
Larkin, Ingrid, Mehta, Amisha, & Xavier, Robina (2006) Selecting an IMC Career: Influences, Choices and Destinations. In Ali, Y & van Dessel, M (Eds.) ANZMAC 2006 Conference Proceedings, Australia and New Zealand Marketing Academy, Australia, Queensland, Brisbane, pp. 1-7.
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34Courtney, Gina & Mehta, Amisha (2006) Stamping their ground: A study of public opinion and activists. In Australian & New Zealand Communication Association International Conference, 2006: Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, 4-7 July, Adelaide, South Australia.
590
590Xavier, Robina J. & Mehta, Amisha (2006) Understanding assessment : the student experience of criterion-referenced assessment in a public relations course. Asia Pacific Public Relations Journal, 6(1), p. 223.
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Xavier, Robina J. & Mehta, Amisha M. (2007) Building self-evaluation skills through criterion-referenced assessment in public relations. PRism Online Public Relations Journal, 5(1 & 2).
190
190Xavier, Robina J., Mehta, Amisha M., & Larkin, Ingrid (2007) Destination public relations: Understanding the sources that influence course selection for and career preferences of postgraduate students. PRism Online Public Relations Journal, 5(1 & 2).
206
206Patel, Amisha M. (2007) Trust in a time of crisis : the mass media as a guardian of trust. In Bakir, Vian & Barlow, David M. (Eds.) Communication in the age of suspicion : trust and the media. Palgrave Macmillan, New York, pp. 155-166.
2008
Mehta, Amisha M. & Xavier, Robina J. (2008) Building self-evaluation skills through criterion-referenced assessment in public relations. PRism OnLine PR Journal, 5(1-2).
86
86Mehta, Amisha & Xavier, Robina (2008) Towards a generic skills learning model in public relations: student perspectives on self evaluation. Asia Pacific Public Relations Journal, 9, pp. 139-150.
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192009
Mehta, Amisha M. & Xavier, Robina J. (2009) Public relations management in organisations. In Chia, Joy & Synnott, Gae (Eds.) An Introduction to Public Relations : from Theory to Practice. Oxford University Press, Australia, pp. 190-221.
Mehta, Amisha & Larkin, Ingrid (2009) What it means to become a public relations professional: student perceptions of professional identity through real-world learning. Asia Pacific Public Relations Journal, 10(1), pp. 51-64.
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162012
Mehta, Amisha M. & Xavier, Robina J. (2012) Tracking the defining moments of crisis process and practice. Public Relations Review, 38(3), pp. 376-382.
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