Browse By Person: Moffatt, Jennifer

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Number of items: 4.

Journal Article

Luck, Edwina M. & Moffatt, Jennifer J. (2009) IMC: Has anything really changed? A new perspective on an old definition. The Journal of Marketing Communications, 15(3). (In Press)

3

Conference Paper

Luck, Edwina M., Beaton, Jaclyn, & Moffatt, Jennifer J. (2010) The social media (r)evolution : Obama's political campaign. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.

528

Moffatt, Jennifer J. & Luck, Edwina M. (2007) The Relevance of IMC to Professional Service Firms. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007, Dunedin, New Zealand.

289

Moffatt, Jennifer J. & Luck, Edwina M. (2007) The Relevance of IMC to Professional Service Firms. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.

1,532

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