Browse By Person: Mortimer, Gary
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Number of items: 6.
Journal Article
Mortimer, Gary (2012) Rolling in the aisles : a comparative study of male and female grocery shopper typologies. The International Review of Retail, Distribution and Consumer Research.
Mortimer, Gary (2012) Toward a shopping typology of primary male grocery shoppers. International Journal of Retail and Distribution Management, 40(10), pp. 790-810.
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105Mortimer, Gary & Clarke, Peter (2011) Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics. Journal of Retailing and Consumer Services, 18(6), pp. 575-585.
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315Mortimer, Gary & Weeks, Clinton (2011) Grocery product pricing and Australian supermarket consumers : gender differences in perceived importance levels. The International Review of Retail, Distribution and Consumer Research, 21(4), pp. 361-373.
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56 1Conference Paper
Mortimer, Gary (2011) The emergent male shopper : an identification of male supermarket shopper types. In Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool.
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151Mortimer, Gary & Clarke, Peter (2010) Gender differences and store characteristics : a study of Australian supermarket consumers. In Ballantine, Paul & Finsterwalder, Jorg (Eds.) Proceedings of ANZMAC 2010, University of Canterbury, New Zealand, University of Canterbury, Christchurch, pp. 1-5.
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