Browse By Person: Murdy, Samantha
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Number of items: 6.
Journal Article
Murdy, Samantha & Pike, Steven D. (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. Tourism Management, 33(5), pp. 1281-1285.
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195 1Pike, Steven D., Murdy, Samantha, & Lings, Ian (2011) Visitor relationship orientation of destination marketing organisations. Journal of Travel Research, 50(4), pp. 443-453.
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327 3 2Conference Paper
Pike, Steven D. & Murdy, Samantha (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. In Proceedings of the 2nd Advances in Tourism Marketing & Management Conference, Corfu, Greece.
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20 1 1Murdy, Samantha, Pike, Steven D., & Lings, Ian (2012) The development of a model to measure destination brand performance across travel contexts. In Proceedings of the ANZMAC Conference, ANZMAC, Perth, Western Australia.
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18Murdy, Samantha, Pike, Steven D., & Lings, Ian (2010) In pursuit of tourism destination brand loyalty : visitor relationship management orientation of destination marketing organisations. In Proceedings of the 6th International Colloquium : Academy of Marketing SIG on Brand Identity and Corporate Reputation, Academy of Marketing, Barcelona.
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25QUT Thesis
Murdy, Samantha (2012) Travel context : development of a model to measure destination brand performance across different travel situations. PhD thesis, Queensland University of Technology.
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