Browse By Person: Neale, Larry
|Up a level|
Group by: Item Type | Date
Number of items: 51.
Neale, Larry & Murphy, Jamie (2002) A study of Australian company responses to email complaints. In Shaw, Robin N., Adam, Stewart, & McDonald, Heath (Eds.) Proceedings of the Annual Conference of ANZMAC, 2-4 December 2002, Deakin University, Melbourne.
Neale, Larry, Murphy, Jamie, & Scharl, Arno (2003) Sport marketing on Fortune Global 500 websites. Sharing Best Practices in Sport Marketing, The Sport marketing Association’s Inaugural Book of Papers, pp. 45-54.
Neale, Larry, Scharl, Arno, & Murphy, Jamie (2004) Analyzing the prevalence of sports-related terms among the web sites of global corporations. International Journal of Computer Science in Sport, 3(2), pp. 5-18.
Neale, Larry, Georgiu, Troy, & Purchase, Sharon (2004) Membership retention within the sporting industry : factors affecting relationship dissolution. In Pitts, Brenda G. (Ed.) Sharing Best Practices in Sport Marketing : The Sport Marketing Association's Inaugural Book of Papers. Fitness Information Technology, Inc, U.S., pp. 23-38.
Neale, Larry & Funk, Daniel (2005) Fan motivation and loyalty : extending the Sport Interest Inventory (SII) to the Australian Football League. In Purchase, Sharon (Ed.) Proceedings of the ANZMAC 2005 Conference : Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia.
Neale, Larry & Funk, Daniel (2006) Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian football. International Journal of Sports Marketing & Sponsorship, 7(4), pp. 307-319.
Neale, Larry, Murphy, Jamie, & Forrest, Edward (2006) Broadening the boundaries of academic publication : a follow-up and suggestion. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)
Neale, Larry, Murphy, Jamie, & Scharl, Arno (2006) Comparing the diffusion of online service recovery in small and large organisations. Journal of Marketing Communications, 12(3), pp. 165-181.
Neale, Larry, Funk, Daniel, & McDonald, Heath (2006) Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team. In Proceedings of the 2006 ANZMAC Conference, 4-6 December 2006, Queensland University of Technology, Brisbane, Queensland.
Neale, Larry, Filo, Kevin, & Funk, Daniel (2007) Corporate social responsibility and sport event sponsorship. In ANZMAC 2007, 3-5 December 2007, University of Otago, Dunedin. (Unpublished)
Neale, Larry & Murphy, Jamie (2007) Perceived Justice and Email Service Recovery. Australasian Marketing Journal, 15(3), pp. 5-20.
Neale, Larry (2007) Toward a better understanding of uncommon loyalty. PhD thesis, University of Western Australia.
Neale, Larry & Fullerton, Sam (2007) The ethical predisposition of university students in Western Australia : 1997 vs 2007. In ANZMAC Conference 2007, 3-5 December 2007, University of Otago, Dunedin.
Neale, Larry, French, Sarah, & Purchase, Sharon (2008) Factors influencing attendance at water polo events. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Funk, Daniel, Neale, Larry, & Filo, Kevin (2008) Sportsway towards sport event consumption. In Sport Marketing Association Annual Conference : Bridging the Gap : Bringing the World Down Under, 16-20 July 2008, University of Southern Queensland, Toowoomba.
Neale, Larry & Fullerton, Sam (2008) Comparing the ethical predisposition of university students in five English-speaking countries : an examination of 14 questionable business practices. In Proceedings of the Association of Marketing Theory and Practice 2008 Conference, 2008.
Neale, Larry & McDonald, Heath (2008) Examining the antecedents and consequences of ritualized fan behavior [Abstract]. In Summer American Marketing Association Conference, 8-11 August 2008 , San Diego, California.
Neale, Larry, Hughes, Andrew, & Dann, Stephen M. (2008) Exploring the application of personal brands and opinion leadership in political marketing. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Neale, Larry, Mizerski, Richard, & Lee, Alvin (2008) Measuring consumer rituals : a marketing application. In Proceedings Winter American Marketing Association Educators Conference : Marketing the Organization and its Products and Services, 15-19 February 2008, Austin, Texas.
Neale, Larry & Fullerton, Sam (2008) Social identity theory and ethical predisposition. In The 33rd Annual Meeting of the Macromarketing Society, 4-7 June 2008, Clemson, South Carolina.
Filo, Kevin, Funk, Daniel, & Neale, Larry (2008) Sportway toward sport event consumption. In James, J, Morgan, M, & Summers, J (Eds.) Proceedings of Sport Marketing Association 6th Annual Conference, 17-19 July, Gold Coast, QLD .
Neale, Larry & Funk, Daniel (2008) Using the negative binomial distribution to investigate sports attendance. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Neale, Larry & Russell-Bennett, Rebekah (2009) What value do users derive from social network applications? First Monday, 14(9).
Neale, Larry, Treiblmaeir, Horst, & Murphy, Jamie (2009) Action learning of online marketing via a global contest. Central Asia Business Journal, 2(1), pp. 47-50.
Hawkins, Sally, Bougoure, Ursula, & Neale, Larry (2009) Examining the antecedents of recreational shopper identity. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Neale, Larry, Murphy, Jamie, Hudson, Karen, & Hunter, Lee (2009) The Google online marketing challenge : hands on teaching and learning. Journal of Hospitality and Tourism Education, 21(1), pp. 44-47.
Neale, Larry, Treiblmaier, Horst, Hernderson, Vani, Hunter, Lee, Hudson, Karen, & Murphy, Jamie (2009) The Google online marketing challenge and research opportunities. Journal of Marketing Education, 31(1), pp. 76-85.
Russell-Bennett, Rebekah & Neale, Larry (2009) Social networking : investigating the features of Facebook application. In Academy of Marketing Annual Conference 2009 , 7-9 July 2009 , Leeds Metropolitan University, Leeds.
Neale, Larry, Baazeem, Thamer, & Bougoure, Ursula (2009) The effect of brand extensions on parent-brand relationship quality. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Monash University, Melbourne, Victoria.
Neale, Larry (2009) The fan ritual scale and sports attendance. In Proceedings of the 7th Annual Conference of the Sport Marketing Association, Mount Union College, Cleveland, Ohio, pp. 1-8.
Lee, Richard, Murphy, Jamie, & Neale, Larry (2009) The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26(4), pp. 277-285.
Neale, Larry (2010) Loyalty and the ritualistic consumption of entertainment. Continuum : Journal of Media and Cultural Studies, 24(6), pp. 905-919.
Neale, Larry, Fullerton, Sam, & Johnson-Morgan, Melissa (2010) The pitfalls of publicizing ethics research. In Proceedings of Society for Marketing Advances Conference 2010, Society for Marketing Advances, Sheraton Atlanta Hotel, Georgia.
Neale, Larry, Fullerton, Sam, & Morgan-Johnson, Melissa (2010) Australian consumers' attitudes about sports sponsorship during an economic downturn. In SMA VIII Proceedings, Sport Marketing Association, Southern Mississippi.
Neale, Larry & Cathcart, Abby (2010) Strategies to facilitate grading consistency in large classes. In Proceedings of the 23rd International Conference on The First-Year Experience 2010, Maui, Hawaii.
Neale, Larry & Fullerton, Sam (2010) Attitudes towards consumer transgressions in the marketplace. In Proceedings of Association of Marketing Theory and Practice Conference 2010, Association of Marketing Theory and Practice, Hilton Head, USA.
Neale, Larry & Fullerton, Sam (2010) The international search for ethics norms : which consumer behaviors do consumers consider (un)acceptable? Journal of Services Marketing, 24(6), pp. 476-486.
Russell-Bennett, Rebekah & Neale, Larry (2010) The relationship between strategic positioning and perceived value of social networking sites. In American Marketing Association Services Special Interest Group Conference (AMA SERVSIG), 17-19 June 2010, Porto, Portugal.
Treiblmaier, Horst, Neale, Larry, & Chong, Sandy (2011) The web site and brand trust as antecedents of online loyalty. International Journal of Online Marketing, 1(2), pp. 24-42.
Neale, Larry (2012) Fans teaching fans how to consume : the role of ritual in the consumption of entertainment. In McKee, Alan, Collis, Christy, & Hamley, Ben (Eds.) Entertainment Industries : Entertainment as a Cultural System. Routledge, Abingdon, Oxon, pp. 107-122.
Lee, Richard & Neale, Larry (2012) Interactions and consequences of inertia and switching costs. Journal of Services Marketing, 26(5), pp. 365-374.
Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 11-14.
Baazeem, Thamer, Neale, Larry, & Mortimer, Gary (2013) The impact of consumer religiosity on consumer perceptions of risk. In Society for Marketing Advances Conference , 29 October - 2 November 2013, South Carolina. (Unpublished)
Neale, Larry, Bellman, Steven, Treleaven-Hassard, Shiree, & Robinson, Jennifer A. (2013) Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium. Journal of Advertising Research, 53(4), pp. 444-454.
Fullerton, Sam, Neale, Larry, & Dootson, Paula (2014) Consumer misbehavior: a concurrent look at the impact that the size of the victim and size of the loss have on opinions regarding the acceptance or unacceptance of 12 questionable consumer actions. In VanMeter, Rebecca & Weiser, Jeri (Eds.) Society for Marketing Advances Conference, Society for Marketing Advances, New Orleans, LA, pp. 19-26.
Dootson, Paula, Neale, Larry, & Fullerton, Sam (2014) When size matters: exploring perceptions and justifications of deviant consumer behavior. Advances in Consumer Research, 42, pp. 298-301.
McKee, Alan, Collis, Christy, Nitins, Tanya, Ryan, Mark, Harrington, Stephen, Duncan, Barry, et al. (2014) Defining entertainment : an approach. Creative Industries Journal, 7(2), pp. 108-120.
Cathcart, Abby, Greer, Dominique, & Neale, Larry (2014) Learner-focused evaluation cycles : facilitating learning using feedforward, concurrent and feedback evaluation. Assessment & Evalaution in Higher Education, 39(7), pp. 790-802.
Fazal e Hasan, Syed, Lings, Ian N., Neale, Larry, & Mortimer, Gary (2014) The role of customer gratitude in making relationship marketing investments successful. Journal of Retailing and Consumer Services, 21(5), pp. 788-796.
Neale, Larry, Robbie, Renee, & Martin, Brett (2015) Gender identity and brand incongruence: When in doubt, pursue masculinity. Journal of Strategic Marketing. (In Press)
Mortimer, Gary, Neale, Larry, Fazal e Hasan, Syed, & Dunphy, Benjamin (2015) Investigating the factors influencing the adoption of m-banking: A cross cultural study. International Journal of Bank Marketing, 33(4), pp. 545-570.