Browse By Person: Neale, Larry
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Number of items: 42.
2002
Neale, Larry & Murphy, Jamie (2002) A study of Australian company responses to email complaints. In Shaw, Robin N., Adam, Stewart, & McDonald, Heath (Eds.) Proceedings of the Annual Conference of ANZMAC, 2-4 December 2002, Deakin University, Melbourne.
2003
Neale, Larry, Murphy, Jamie, & Scharl, Arno (2003) Sport marketing on Fortune Global 500 websites. Sharing Best Practices in Sport Marketing, The Sport marketing Association’s Inaugural Book of Papers, pp. 45-54.
2004
Neale, Larry, Scharl, Arno, & Murphy, Jamie (2004) Analyzing the prevalence of sports-related terms among the web sites of global corporations. International Journal of Computer Science in Sport, 3(2), pp. 5-18.
Neale, Larry, Georgiu, Troy, & Purchase, Sharon (2004) Membership retention within the sporting industry : factors affecting relationship dissolution. In Pitts, Brenda G. (Ed.) Sharing Best Practices in Sport Marketing : The Sport Marketing Association's Inaugural Book of Papers. Fitness Information Technology, Inc, U.S., pp. 23-38.
2005
Neale, Larry & Funk, Daniel (2005) Fan motivation and loyalty : extending the Sport Interest Inventory (SII) to the Australian Football League. In Purchase, Sharon (Ed.) Proceedings of the ANZMAC 2005 Conference : Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia.
801
8012006
Neale, Larry & Funk, Daniel (2006) Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian football. International Journal of Sports Marketing & Sponsorship, 7(4), pp. 307-319.
Neale, Larry, Murphy, Jamie, & Forrest, Edward (2006) Broadening the boundaries of academic publication : a follow-up and suggestion. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)
123
123Neale, Larry, Murphy, Jamie, & Scharl, Arno (2006) Comparing the diffusion of online service recovery in small and large organisations. Journal of Marketing Communications, 12(3), pp. 165-181.
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392 3Neale, Larry, Funk, Daniel, & McDonald, Heath (2006) Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team. In Proceedings of the 2006 ANZMAC Conference, 4-6 December 2006, Queensland University of Technology, Brisbane, Queensland.
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2622007
Neale, Larry, Filo, Kevin, & Funk, Daniel (2007) Corporate social responsibility and sport event sponsorship. In ANZMAC 2007, 3-5 December 2007, University of Otago, Dunedin. (Unpublished)
1,908
1,908Neale, Larry & Murphy, Jamie (2007) Perceived Justice and Email Service Recovery. Australasian Marketing Journal, 15(3), pp. 5-20.
764
764Neale, Larry (2007) Toward a better understanding of uncommon loyalty. PhD thesis, University of Western Australia.
1,015
1,015Neale, Larry & Fullerton, Sam (2007) The ethical predisposition of university students in Western Australia : 1997 vs 2007. In ANZMAC Conference 2007, 3-5 December 2007, University of Otago, Dunedin.
268
2682008
Neale, Larry, French, Sarah, & Purchase, Sharon (2008) Factors influencing attendance at water polo events. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
171
171Funk, Daniel, Neale, Larry, & Filo, Kevin (2008) Sportsway towards sport event consumption. In Sport Marketing Association Annual Conference : Bridging the Gap : Bringing the World Down Under, 16-20 July 2008, University of Southern Queensland, Toowoomba.
Neale, Larry & Fullerton, Sam (2008) Comparing the ethical predisposition of university students in five English-speaking countries : an examination of 14 questionable business practices. In Proceedings of the Association of Marketing Theory and Practice 2008 Conference, 2008.
153
153Neale, Larry & McDonald, Heath (2008) Examining the antecedents and consequences of ritualized fan behavior [Abstract]. In Summer American Marketing Association Conference, 8-11 August 2008 , San Diego, California.
34
34Neale, Larry, Hughes, Andrew, & Dann, Stephen M. (2008) Exploring the application of personal brands and opinion leadership in political marketing. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
229
229Neale, Larry, Mizerski, Richard, & Lee, Alvin (2008) Measuring consumer rituals : a marketing application. In Proceedings Winter American Marketing Association Educators Conference : Marketing the Organization and its Products and Services, 15-19 February 2008, Austin, Texas.
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908Neale, Larry & Fullerton, Sam (2008) Social identity theory and ethical predisposition. In The 33rd Annual Meeting of the Macromarketing Society, 4-7 June 2008, Clemson, South Carolina.
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77Filo, Kevin, Funk, Daniel, & Neale, Larry (2008) Sportway toward sport event consumption. In James, J, Morgan, M, & Summers, J (Eds.) Proceedings of Sport Marketing Association 6th Annual Conference, 17-19 July, Gold Coast, QLD .
120
120Neale, Larry & Funk, Daniel (2008) Using the negative binomial distribution to investigate sports attendance. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
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1912009
Neale, Larry & Russell-Bennett, Rebekah (2009) What value do users derive from social network applications? First Monday, 14(9).
276
276Neale, Larry, Treiblmaeir, Horst, & Murphy, Jamie (2009) Action learning of online marketing via a global contest. Central Asia Business Journal, 2(1), pp. 47-50.
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18Hawkins, Sally, Bougoure, Ursula, & Neale, Larry (2009) Examining the antecedents of recreational shopper identity. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
473
473Neale, Larry, Murphy, Jamie, Hudson, Karen, & Hunter, Lee (2009) The Google online marketing challenge : hands on teaching and learning. Journal of Hospitality and Tourism Education, 21(1), pp. 44-47.
Neale, Larry, Treiblmaier, Horst, Hernderson, Vani, Hunter, Lee, Hudson, Karen, & Murphy, Jamie (2009) The Google online marketing challenge and research opportunities. Journal of Marketing Education, 31(1), pp. 76-85.
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90 3Russell-Bennett, Rebekah & Neale, Larry (2009) Social networking : investigating the features of Facebook application. In Academy of Marketing Annual Conference 2009, 7-9 July 2009 , Leeds Metropolitan University, Leeds.
299
299Neale, Larry, Baazeem, Thamer, & Bougoure, Ursula (2009) The effect of brand extensions on parent-brand relationship quality. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Monash University, Melbourne, Victoria.
618
618Neale, Larry (2009) The fan ritual scale and sports attendance. In Proceedings of the 7th Annual Conference of the Sport Marketing Association, Mount Union College, Cleveland, Ohio, pp. 1-8.
322
322Lee, Richard, Murphy, Jamie, & Neale, Larry (2009) The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26(4), pp. 277-285.
396 9
396 92010
Neale, Larry (2010) Loyalty and the ritualistic consumption of entertainment. Continuum : Journal of Media and Cultural Studies, 24(6), pp. 905-919.
89
89Neale, Larry, Fullerton, Sam, & Johnson-Morgan, Melissa (2010) The pitfalls of publicizing ethics research. In Proceedings of Society for Marketing Advances Conference 2010, Society for Marketing Advances, Sheraton Atlanta Hotel, Georgia.
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25Neale, Larry, Fullerton, Sam, & Morgan-Johnson, Melissa (2010) Australian consumers' attitudes about sports sponsorship during an economic downturn. In SMA VIII Proceedings, Sport Marketing Association, Southern Mississippi.
72
72Neale, Larry & Cathcart, Abby (2010) Strategies to facilitate grading consistency in large classes. In Proceedings of the 23rd International Conference on The First-Year Experience 2010, Maui, Hawaii.
42
42Neale, Larry & Fullerton, Sam (2010) Attitudes towards consumer transgressions in the marketplace. In Proceedings of Association of Marketing Theory and Practice Conference 2010, Association of Marketing Theory and Practice, Hilton Head, USA.
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51Neale, Larry & Fullerton, Sam (2010) The international search for ethics norms : which consumer behaviors do consumers consider (un)acceptable? Journal of Services Marketing, 24(6), pp. 476-486.
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2
130 2 2Russell-Bennett, Rebekah & Neale, Larry (2010) The relationship between strategic positioning and perceived value of social networking sites. In American Marketing Association Services Special Interest Group Conference (AMA SERVSIG), 17-19 June 2010, Porto, Portugal.
68
682011
Treiblmaier, Horst, Neale, Larry, & Chong, Sandy (2011) The web site and brand trust as antecedents of online loyalty. International Journal of Online Marketing, 1(2), pp. 24-42.
2012
Neale, Larry (2012) Fans teaching fans how to consume : the role of ritual in the consumption of entertainment. In McKee, Alan, Collis, Christy, & Hamley, Ben (Eds.) Entertainment Industries : Entertainment as a Cultural System. Routledge, Abingdon, Oxon, pp. 107-122.
Lee, Richard & Neale, Larry (2012) Interactions and consequences of inertia and switching costs. Journal of Services Marketing, 26(5), pp. 365-374.
Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 11-14.