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Number of items: 45.

Book Chapter

Neale, Larry (2012) Fans teaching fans how to consume : the role of ritual in the consumption of entertainment. In McKee, Alan, Collis, Christy, & Hamley, Ben (Eds.) Entertainment Industries : Entertainment as a Cultural System. Routledge, Abingdon, Oxon, pp. 107-122.

Neale, Larry, Georgiu, Troy, & Purchase, Sharon (2004) Membership retention within the sporting industry : factors affecting relationship dissolution. In Pitts, Brenda G. (Ed.) Sharing Best Practices in Sport Marketing : The Sport Marketing Association's Inaugural Book of Papers. Fitness Information Technology, Inc, U.S., pp. 23-38.

Journal Article

Cathcart, Abby, Greer, Dominique, & Neale, Larry (2013) Learner-focused evaluation cycles : facilitating learning using feedforward, concurrent and feedback evaluation. Assessment & Evalaution in Higher Education. (In Press)

Neale, Larry, Bellman, Steven, Treleaven-Hassard, Shiree, & Robinson, Jennifer A. (2013) Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium. Journal of Advertising Research, 53(4), pp. 444-454.

Lee, Richard & Neale, Larry (2012) Interactions and consequences of inertia and switching costs. Journal of Services Marketing, 26(5), pp. 365-374.
Number of citations in Scopus 1
Number of citations in Web of Science® 1

Cathcart, Abby & Neale, Larry (2012) Using technology to facilitate grading consistency in large classes. Marketing Education Review, 22(1), pp. 11-14.

Treiblmaier, Horst, Neale, Larry, & Chong, Sandy (2011) The web site and brand trust as antecedents of online loyalty. International Journal of Online Marketing, 1(2), pp. 24-42.

Neale, Larry (2010) Loyalty and the ritualistic consumption of entertainment. Continuum : Journal of Media and Cultural Studies, 24(6), pp. 905-919.
Number of full-text downloads 171

Neale, Larry & Fullerton, Sam (2010) The international search for ethics norms : which consumer behaviors do consumers consider (un)acceptable? Journal of Services Marketing, 24(6), pp. 476-486.
Number of full-text downloads 199
Number of citations in Scopus 6
Number of citations in Web of Science® 4

Neale, Larry & Russell-Bennett, Rebekah (2009) What value do users derive from social network applications? First Monday, 14(9).
Number of full-text downloads 359

Neale, Larry, Treiblmaeir, Horst, & Murphy, Jamie (2009) Action learning of online marketing via a global contest. Central Asia Business Journal, 2(1), pp. 47-50.
Number of full-text downloads 19

Neale, Larry, Murphy, Jamie, Hudson, Karen, & Hunter, Lee (2009) The Google online marketing challenge : hands on teaching and learning. Journal of Hospitality and Tourism Education, 21(1), pp. 44-47.

Neale, Larry, Treiblmaier, Horst, Hernderson, Vani, Hunter, Lee, Hudson, Karen, & Murphy, Jamie (2009) The Google online marketing challenge and research opportunities. Journal of Marketing Education, 31(1), pp. 76-85.
Number of full-text downloads 234
Number of citations in Scopus 3

Lee, Richard, Murphy, Jamie, & Neale, Larry (2009) The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26(4), pp. 277-285.
Number of full-text downloads 682
Number of citations in Scopus 11

Neale, Larry & Murphy, Jamie (2007) Perceived Justice and Email Service Recovery. Australasian Marketing Journal, 15(3), pp. 5-20.
Number of full-text downloads 1,149

Neale, Larry & Funk, Daniel (2006) Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian football. International Journal of Sports Marketing & Sponsorship, 7(4), pp. 307-319.

Neale, Larry, Murphy, Jamie, & Scharl, Arno (2006) Comparing the diffusion of online service recovery in small and large organisations. Journal of Marketing Communications, 12(3), pp. 165-181.
Number of full-text downloads 737
Number of citations in Scopus 4

Neale, Larry, Scharl, Arno, & Murphy, Jamie (2004) Analyzing the prevalence of sports-related terms among the web sites of global corporations. International Journal of Computer Science in Sport, 3(2), pp. 5-18.

Neale, Larry, Murphy, Jamie, & Scharl, Arno (2003) Sport marketing on Fortune Global 500 websites. Sharing Best Practices in Sport Marketing, The Sport marketing Association’s Inaugural Book of Papers, pp. 45-54.

Conference Paper

Baazeem, Thamer, Neale, Larry, & Mortimer, Gary (2013) The impact of consumer religiosity on consumer perceptions of risk. In Society for Marketing Advances Conference, 29 October - 2 November 2013, South Carolina. (Unpublished)
Number of full-text downloads 53

Neale, Larry, Fullerton, Sam, & Johnson-Morgan, Melissa (2010) The pitfalls of publicizing ethics research. In Proceedings of Society for Marketing Advances Conference 2010, Society for Marketing Advances, Sheraton Atlanta Hotel, Georgia.
Number of full-text downloads 45

Neale, Larry, Fullerton, Sam, & Morgan-Johnson, Melissa (2010) Australian consumers' attitudes about sports sponsorship during an economic downturn. In SMA VIII Proceedings, Sport Marketing Association, Southern Mississippi.
Number of full-text downloads 93

Neale, Larry & Cathcart, Abby (2010) Strategies to facilitate grading consistency in large classes. In Proceedings of the 23rd International Conference on The First-Year Experience 2010, Maui, Hawaii.
Number of full-text downloads 57

Neale, Larry & Fullerton, Sam (2010) Attitudes towards consumer transgressions in the marketplace. In Proceedings of Association of Marketing Theory and Practice Conference 2010, Association of Marketing Theory and Practice, Hilton Head, USA.
Number of full-text downloads 80

Russell-Bennett, Rebekah & Neale, Larry (2010) The relationship between strategic positioning and perceived value of social networking sites. In American Marketing Association Services Special Interest Group Conference (AMA SERVSIG), 17-19 June 2010, Porto, Portugal.
Number of full-text downloads 89

Hawkins, Sally, Bougoure, Ursula, & Neale, Larry (2009) Examining the antecedents of recreational shopper identity. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria.
Number of full-text downloads 732

Russell-Bennett, Rebekah & Neale, Larry (2009) Social networking : investigating the features of Facebook application. In Academy of Marketing Annual Conference 2009, 7-9 July 2009 , Leeds Metropolitan University, Leeds.
Number of full-text downloads 324

Neale, Larry, Baazeem, Thamer, & Bougoure, Ursula (2009) The effect of brand extensions on parent-brand relationship quality. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Monash University, Melbourne, Victoria.
Number of full-text downloads 1,248

Neale, Larry (2009) The fan ritual scale and sports attendance. In Proceedings of the 7th Annual Conference of the Sport Marketing Association, Mount Union College, Cleveland, Ohio, pp. 1-8.
Number of full-text downloads 449

Neale, Larry, French, Sarah, & Purchase, Sharon (2008) Factors influencing attendance at water polo events. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 196

Funk, Daniel, Neale, Larry, & Filo, Kevin (2008) Sportsway towards sport event consumption. In Sport Marketing Association Annual Conference : Bridging the Gap : Bringing the World Down Under, 16-20 July 2008, University of Southern Queensland, Toowoomba.

Neale, Larry & Fullerton, Sam (2008) Comparing the ethical predisposition of university students in five English-speaking countries : an examination of 14 questionable business practices. In Proceedings of the Association of Marketing Theory and Practice 2008 Conference, 2008.
Number of full-text downloads 204

Neale, Larry, Hughes, Andrew, & Dann, Stephen M. (2008) Exploring the application of personal brands and opinion leadership in political marketing. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 280

Neale, Larry, Mizerski, Richard, & Lee, Alvin (2008) Measuring consumer rituals : a marketing application. In Proceedings Winter American Marketing Association Educators Conference : Marketing the Organization and its Products and Services, 15-19 February 2008, Austin, Texas.
Number of full-text downloads 1,818

Neale, Larry & Fullerton, Sam (2008) Social identity theory and ethical predisposition. In The 33rd Annual Meeting of the Macromarketing Society, 4-7 June 2008, Clemson, South Carolina.
Number of full-text downloads 94

Filo, Kevin, Funk, Daniel, & Neale, Larry (2008) Sportway toward sport event consumption. In James, J, Morgan, M, & Summers, J (Eds.) Proceedings of Sport Marketing Association 6th Annual Conference, 17-19 July, Gold Coast, QLD .
Number of full-text downloads 232

Neale, Larry & Funk, Daniel (2008) Using the negative binomial distribution to investigate sports attendance. In ANZMAC 2008, 1-3 December 2008, University of Western Sydney, Sydney.
Number of full-text downloads 242

Neale, Larry & Fullerton, Sam (2007) The ethical predisposition of university students in Western Australia : 1997 vs 2007. In ANZMAC Conference 2007, 3-5 December 2007, University of Otago, Dunedin.
Number of full-text downloads 574

Neale, Larry, Funk, Daniel, & McDonald, Heath (2006) Investigating the influences on attendance and intention to rejoin with inaugural members of a new football team. In Proceedings of the 2006 ANZMAC Conference, 4-6 December 2006, Queensland University of Technology, Brisbane, Queensland.
Number of full-text downloads 334

Neale, Larry & Funk, Daniel (2005) Fan motivation and loyalty : extending the Sport Interest Inventory (SII) to the Australian Football League. In Purchase, Sharon (Ed.) Proceedings of the ANZMAC 2005 Conference : Broadening the Boundaries, 5-7 December 2005, Fremantle, Western Australia.
Number of full-text downloads 1,530

Neale, Larry & Murphy, Jamie (2002) A study of Australian company responses to email complaints. In Shaw, Robin N., Adam, Stewart, & McDonald, Heath (Eds.) Proceedings of the Annual Conference of ANZMAC, 2-4 December 2002, Deakin University, Melbourne.

Conference Item

Neale, Larry & McDonald, Heath (2008) Examining the antecedents and consequences of ritualized fan behavior [Abstract]. In Summer American Marketing Association Conference, 8-11 August 2008 , San Diego, California.
Number of full-text downloads 44

Neale, Larry, Filo, Kevin, & Funk, Daniel (2007) Corporate social responsibility and sport event sponsorship. In ANZMAC 2007, 3-5 December 2007, University of Otago, Dunedin. (Unpublished)
Number of full-text downloads 2,758

Neale, Larry, Murphy, Jamie, & Forrest, Edward (2006) Broadening the boundaries of academic publication : a follow-up and suggestion. In Proceedings of ANZMAC 2006 Conference, 4-6 December 2006, Queensland University of Technology, Brisbane. (Unpublished)
Number of full-text downloads 334

Thesis

Neale, Larry (2007) Toward a better understanding of uncommon loyalty. PhD thesis, University of Western Australia.
Number of full-text downloads 1,374

This list was generated on Sat Jul 19 06:16:16 2014 EST.