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Browse By Person: Ozanne, Lucie

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Number of items: 2.

Journal Article

Tay, Richard S. & Ozanne, Lucie (2002) Who are we scaring with high fear road safety advertising campaigns. Asia Pacific Journal of Transport, 4(Summer), pp. 1-12.
Number of full-text downloads 2,848

Conference Paper

Tay, Richard S., Ozanne, Lucie, & Santiono, Jati (2000) Advertising and road safety: A segmentation approach. In O'Cass, Aron (Ed.) Australia and New Zealand Academy of Marketing Conference, 28 November to 1 December 2000, Gold Coast, Queensland.
Number of full-text downloads 856

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