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Browse By Person: Patti, Charles

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Jump to: 2002 | 2003 | 2004 | 2005 | 2007 | 2008 | 2009 | 2010
Number of items: 18.

2002

Frazer, Charles, Patti, Charles, & Sheehan, Kim (2002) Advertising Strategy and Effective Advertising: Comparing the USA and Australia. Journal of Marketing Communications, 8(3), pp. 149-164.
Number of citations in Scopus 7

Kerr, Gayle F. & Patti, Charles (2002) Integrated marketing communications (IMC) : where to from here? In 7th Australian and New Zealand Marketing Academy Conference 2002, 2-4 December, 2002, Melbourne, Vic..

2003

Chapman, Sherrie-Lee, Luck, Edwina, & Patti, Charles (2003) Building a Brand Relationship with Voters: The Need for IMC within Political Parties. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Moore, Simon & Patti, Charles (2003) Internet Abandoned Cart Syndrome (ACS): The Application of Risk Perception. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

Patti, Charles (2003) Stimulating Higher Learning: An Educator-Learner Gap Analysis of Learning Tools. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

2004

Patti, Charles & Skousgaard, Heather (2004) Assessing the Efficacy and Implications of Self-Esteem Appeals in the Self-gifting Market. In Jim Wiley, Professor (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Wellington, New Zealand.

Chien, Monica Pi-Hsuan, Kerr, Gayle, & Patti, Charles (2004) Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis. In Wiley, J (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004). Marketing Accountability and Responsibilies, 29 November - 1 December 2004, Wellington, New Zealand.
Number of full-text downloads 171

Everett, Jim, Patti, Charles, & Wallace, Sue-Anne (2004) Interdisciplinary, Creative Teaching: Integrating the Curriculum Through a Collaborative Research Program in the Arts. In Klein, Hans (Ed.) Creating Teaching ACT7, 3-6 January 2004, Lucerne, Switzerland.

Moore, Simon & Patti, Charles (2004) Internet Abandoned Cart Syndrome and the Application of Risk Theory to Online Gambling: Research Implications and Directions. In Anderson, Beverlee & Cours, Deborah (Eds.) 2004 Marketing Educators' Association Conference Proceedings, April 15-17, 2004, Las Vegas, Nevada.

Luck, Edwina M. & Patti, Charles (2004) Marketplace forces and the history of retailing : The cycle of control. In The European Institute of Retailing and Services Studies (EIRASS) Conference on Recent Advances in Retailing and Services Science Conference, July 2004, Prague. (Unpublished)
Number of full-text downloads 154

Patti, Charles & Shadur, Mark (2004) A Model of Integrated Marketing Communications Implementation: The Mediating Role of Organizational Design in Firm Performance. In Munuera-Aleman, Jose (Ed.) Proceedings of the 33rd EMAC Conference Worldwide, 18 - 21 May 2004, Murcia, Spain.

2005

Patti, Charles (2005) New Opportunities in Case Development and Teaching: The Virtual Reality Environment. International Journal of Case Method Research and Application, XVII(3), pp. 200-203.

Patti, Charles (2005) Oceana University: Recruiting International Students. International Journal of Case Method Research and Application, XVII(3), pp. 416-424.

2007

Schultz, Don, Kerr, Gayle F., Kim, Ilchul, & Patti, Charles (2007) In search of a theory of integrated marketing communication. Journal of Advertising Education, 11(2).
Number of full-text downloads 2,656

2008

Patti, Charles & van Dessel, Maria (2008) Knowledge in advertising and B2B marketing communications : the search for the literature in a global environment. In The Global Marketing Conference, Academy of Marketing Science, 20-24 March 2008, Shanghai Jiao Tong University, Shanghai.
Number of full-text downloads 323

Kerr, Gayle F., Schultz, Don, Patti, Charles, & Ilchul, Kim (2008) An inside-out approach to integrated marketing communication : an international analysis. International Journal of Advertising, 27(4), pp. 511-548.
Number of full-text downloads 2,984
Number of citations in Scopus 23
Number of citations in Web of Science® 8

2009

Kerr, Gayle, Waller, David, & Patti, Charles (2009) Advertising education in Australia: Looking back to the future. Journal of Marketing Education, 31(3), pp. 264-274.
Number of full-text downloads 355

2010

Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).
Number of full-text downloads 832
Number of citations in Scopus 15
Number of citations in Web of Science® 7

This list was generated on Sat Oct 18 20:19:14 2014 EST.