Browse By Person: Pike, Steven

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Number of items: 74.

Book

Pike, Steven D. (2010) Marketing Turistikog Odredista. M Plus, Zagreb, Croatia.

Pike, Steven D. (2008) Destination Marketing : an integrated marketing communication approach. Butterworth-Heinemann, Burlington, MA.

Pike, Steven D. (2004) Destination Marketing Organisations. Advances in Tourism Research series. Elsevier, Amsterdam.

Book Chapter

Pike, S.D. (2007) 100% pure New Zealand. In Lukas , B., Hair, J.F., Bush, R.P., & Ortinau, D.J. (Eds.) Marketing Research. McGraw Hill, Sydney.

Journal Article

Pike, Steven D. (2013) Book review of Wang, Y., & Pizam, A. (Eds). 2011. Destination Marketing and Management – Theories and Applications. Tourism Management, 34, pp. 247-248.

Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement : a non-technical discussion for practitioners. Luyou Xuekan (Tourism Tribune), 28(1), pp. 13-15.

102

Pike, Steven & Bianchi, Constanza (2013) Destination brand equity for Australia : testing a model of CBBE in short haul and long haul markets. Journal of Hospitality & Tourism Research. (In Press)

Pike, Steven D., Knott, Kathy, & Newton, Cameron J. (2012) Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria. International Review on Public and Non-Profit Marketing, 9(2), pp. 119-136.

Murdy, Samantha & Pike, Steven D. (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. Tourism Management, 33(5), pp. 1281-1285.

193

Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.

Pike, Steven D., May, Trish, & Bolton, Robyn (2011) DMO governance : reflections from a former marketing team. Journal of Travel and Tourism Research, Fall.

Pike, Steven D. (2011) Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis. Tourism Management, 33(1), pp. 100-107.

283

Pike, Steven D., Murdy, Samantha, & Lings, Ian (2011) Visitor relationship orientation of destination marketing organisations. Journal of Travel Research, 50(4), pp. 443-453.

326

Pike, Steven D. & Larkin, Ingrid K. (2010) Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis. Journal of Teaching in Travel and Tourism, 10(3), pp. 215-231.

Pike, Steven D. & Mason, Russell (2010) Destination competitiveness through the lens of brand positioning : the case of Australia’s Sunshine Coast. Current Issues in Tourism.

107

Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).

602

Pike, Steven D. (2010) Destination branding case study : tracking brand equity for an emerging destination between 2003 and 2007. Journal of Hospitality and Tourism Research, 34(1), pp. 124-139.

568

Pike, Steven D. (2009) Book review of Donald, S.H., & Gammack, J.G. 2007. Tourism and the Branded City : Film and Identity in the Pacific Rim. Aldershot : Ashgate. Tourism Recreation Research, 34(1).

Pike, Steven & Scott, Noel (2009) Destination brand equity among the host community : a potential source of comparative advantage for DMO's. Acta Turistica, 21(2), pp. 160-183.

Pike, Steven D. (2009) Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), pp. 857-866.

1,270

Pike, Steven D. & Schultz, Don (2009) How relevant is tourism research. Tourism Recreation Research, 34(3), pp. 326-328.

Pike, Steven D. (2008) Book review: Ford, R.C., & Peeper, W.C. 2008. Managing Destination Marketing Organizations. Orlando: ForPer Publications. Tourism Management, 29(6), p. 1246.

Pike, Steven D. (2008) Five limitations of destination brand image questionnaires. Tourism Recreation Research, 33(3), pp. 361-363.

Pike, Steven D. (2007) Destination image literature: 2001 – 2007. Acta Turistica, 19(2), pp. 107-125.

Pike, Steven D. (2007) Book review : Frew, A.J., (Ed). Information and Communication Technologies in Tourism 2005. New York: Springer Wien. Tourism Management, 28(1), pp. 325-327.

Pike, Steven D. (2007) Book review of Hitz, M., Sigala., M., & Murphy. J, (Eds). Information and Communication Technologies in Tourism 2006. Tourism Management, 28(4), pp. 1144-1145.

Pike, Steven D. (2007) Conference report : International Conference on Destination Branding and Marketing for Regional Tourism Development. December 8-10 2005. Macau. Tourism Management, 28(2), pp. 630-631.

Pike, Steven D. (2007) Consumer-based brand equity for destinations : practical DMO performance measures. Journal of Travel & Tourism Marketing, 22(1), pp. 51-61.

1,733

Pike, Steven D. (2007) Destination image questionnaires – the trial of a 'don't know' option. Journal of Travel & Tourism Research, 2(Fall), pp. 151-160.

Pike, Steven D. (2007) Repeat visitors – an exploratory investigation of RTO responses. Journal of Travel & Tourism Research, Spring, pp. 1-13.

730

Pike, Steven D. (2007) Repertory Grid Analysis in group settings to elicit salient destination image attributes. Current Issues in Tourism, 10(4), pp. 378-392.

1,073

Pike, Steven D. (2007) A cautionary tale of a resort destination's self-inflicted crisis. Journal of Travel & Tourism Marketing, 23(2/3/4), pp. 73-82.

475

Pike, Steven D. (2006) Destination decision sets : a longitudinal comparison of stated destination preferences and actual travel. Journal of Vacation Marketing, 12(4), pp. 319-328.

578

Pike, Steven D. (2005) Tourism destination branding complexity. Journal of Product and Brand Management, 14(4), pp. 258-259.

3,684

Pike, Steven D. (2004) Destination brand positioning slogans – towards the development of a set of accountability criteria. Acta Turistica, 16(2), pp. 102-124.

4,067

Pike, Steven D. & Ryan, Chris A. (2004) Destination positioning analysis through a comparison of cognitive, affective and conative perceptions. Journal of Travel Research, 42(4), pp. 333-342.

3,188

101

Pike, Steven D. (2004) The use of repertory grid analysis and importance-performance analysis to identify potential determinant university attributes. Journal of Marketing for Higher Education, 14(2), pp. 1-18.

1,167

Pike, Steven D. (2003) Book review of Frew, A.J., Hitz, M., & O’Connor, P. (Eds). Information and Communication Technologies in Tourism 2003. New York: SpringerWien. Book review of Frew, A.J., Hitz, M., & O’Connor, P. (Eds)., 26(1), pp. 116-117.

Pike, Steven D. (2003) The use of repertory grid analysis to elicit salient short break holiday attributes in New Zealand. Journal of Travel Research, 41(3), pp. 315-319.

1,154

Pike, Steven D. (2003) Book review of Baum, T & Lundtorp, S. (Eds.) "Seasonality in Tourism". Tourism Management, 24(3), pp. 346-347.

Ryan, Chris A. & Pike, Steven D. (2003) Maori-based tourism in Rotorua : perceptions of place by domestic visitors. Journal of Sustainable Tourism, 11(4), pp. 307-321.

877

Pike, Steven D. (2003) A Tourism PhD Reflection. Tourism Review, 58(1), pp. 16-18.

275

Pike, Steven D. (2002) Destination Image Analysis: A Review of 142 Papers from 1973-2000. Tourism Management, 23(5), pp. 541-549.

5,852

114

Pike, Steven D. (2002) ToMA as a Measure of Competitive Advantage for Short Break Holiday Destinations. Journal of Tourism Studies, 13(1), pp. 9-19.

1,117

Pike, Steven D. (2002) The Use of Importance-Performance Analysis to Identify Determinant Short Break Destination Attributes in New Zealand. Pacific Tourism Review, 6(1), pp. 23-33.

Pike, Steven D. (2001) Conference report: Lights, Camera, Action : Spotlight on Tourism in the New Millennium. 31st Annual Travel and Tourism Research Association Conference. Tourism Management, 22(5), pp. 581-582.

Conference Paper

Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement for practitioners. In 9th Annual International Conference on Tourism, ATINER, Greece. (In Press)

Pike, Steven D. (2013) Measuring a destination’s brand equity between 2003 and 2012 using the consumer-based brand equity (CBBE) hierarchy. In 8th Consumer Psychology of Tourism, Hospitality & Leisure Sy, Istanbul. (In Press)

Pike, Steven D. & Murdy, Samantha (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. In Proceedings of the 2nd Advances in Tourism Marketing & Management Conference, Corfu, Greece.

Murdy, Samantha, Pike, Steven D., & Lings, Ian (2012) The development of a model to measure destination brand performance across travel contexts. In Proceedings of the ANZMAC Conference, ANZMAC, Perth, Western Australia.

Glavas, Charmaine, Pike, Steven D., & Mathews, Shane W. (2011) International entrepreneurial values elicited through repertory test and laddering analysis : an SME, internet-enabled tourism perspective. In Academy of International Business, South East Asia Region Conference : Economic and Political Transformation - Implications and Impact on Global Business, 1-3 December 2011, Taipei, Taiwan.

170

Pike, Steven D. & Bianchi, Constanza (2011) Modeling destination brand equity in an emerging long haul market. In Proceedings of the Travel & Tourism Research Association European Chapter Conference, TTRA EUROPE, Archamps, France.

Pike, Steven D. (2010) Destination positioning opportunities elicited through the repertory test with laddering analysis. In Proceedings of The International Sounds and Tastes of Tourism Education Conference, ISTTE, Los Angeles.

102

Murdy, Samantha, Pike, Steven D., & Lings, Ian (2010) In pursuit of tourism destination brand loyalty : visitor relationship management orientation of destination marketing organisations. In Proceedings of the 6th International Colloquium : Academy of Marketing SIG on Brand Identity and Corporate Reputation, Academy of Marketing, Barcelona.

Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.

447

Pike, Steven D. (2009) Destination branding : analysing brand equity for Queensland’s coral coast. In Council for Australian University Tourism and Hospitality Education 2008 Conference, 11-14 February 2008, Gold Coast International Hotel, Gold Coast.

273

Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria.

Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland's Coral Coast. In Richardson, Scott, Fredline, Liz, Patiar, Anoop, & Ternel, Megan (Eds.) 18th Annual Council for Australian University Tourism and Hospitality Education Conference : Where the Bloody Hell Are We?, 11–14 February 2008, Gold Coast International Hotel, Queensland.

577

Pike, Steven (2008) Destination branding : tracking brand equity for a competitive set of near-home destinations. In Clark, H. (Ed.) 2008 ISTTE Conference Proceedings, 30 September - 2 October, 2008, Ireland, Dublin.

Pike, Steven D. (2007) Avoiding uninformed responses in destination image questionnaires. In International Society of Travel & Tourism Educators (ISTTE) conference., ISTTE, Charleston, SC.

Pike, Steven D. (2006) Destination marketing meets clinical psychology : trialling a group application of repertory grid. In Aktas, Ahmet (Ed.) International Tourism Conference : New Perspectives and Values in World Tourism, 20-26 November 2006, Alanya, Turkey.

Pike, Steven (2006) Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations. In Tsartas, P, Christou, E, & Sigala, M (Eds.) Proceedings 24th EuroCHRIE Congress: In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality, 25-28 October 2006, Greece, Thessaloniki.

Pike, Steven D. (2006) A case study of a resort destination's rise and fall and rise in line with government intervention. In International Society of Travel and Tourism Educators Conference : Imagining the Future of Travel and Tourism Education, 12-14 October 2006, Las Vegas.

116

Pike, Steven D. (2005) Benchmarking consumer-based brand equity for an emerging destination. In 36th Annual Conference of Travel and Tourism Research Association, 12-15 June 2005, New Orleans, LA.

Pike, Steven D. (2005) Destination brand performance measures : a consumer based brand equity approach. In International Conference on Destination Branding and Marketing for Regional Tourism Development, 8-10 December 2005, Institute for Tourism Studies, Macau S.A.R., China.

331

Pike, Steven & Larkin, Ingrid (2005) Longitudinal Student Evaluations of a Postgraduate Unit Using Importance-Performance Analysis. In Purchase, S (Ed.) ANZMAC (Australian and New Zealand Marketing Academy Conference) 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Pike, Steven (2005) Tourism Destination Preferences: A Longitudinal Analysis of Consumer Decision Sets. In Christou, E & Sigala, M (Eds.) Facing Change in Tourism and Hospitality, 26-28 October 2005, France, Paris.

Pike, Steven D. (2004) Short break holidays in Australasia : a missed and/or problematic opportunity to enhance destination loyalty. In 2nd Biennial Leisure-Futures Conference : Changing Patterns and Use of Leisure Time, 10-12 November 2004, Bolzano/Bozen, Italy. (Unpublished)

Pike, Steven (2004) Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations. In Wiley, Jim (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Victoria University, New Zealand.

Pike, Steven D. (2004) Spoilt for choice : short break holiday preferences in the Brisbane market. In Annual Conference of the Council for Australian University Tourism and Hospitality Education, February 2004, University of Queensland, Brisbane.

247

Pike, Steven D. & Ryan, Chris A. (2003) Dimensions of short break destination attractiveness : a comparison of cognitive, affective and conative perceptions. In Scott, Noel R. & Braithwaite, Richard W. (Eds.) The Council for Australia University and Hospitality Education Conference, CAUTHE, Southern Cross University, Coffs Harbour, NSW.

Pike, Steven D. (2003) ‘Hot chicks’, ‘better parties’ or academic stuff : perceptions of a regional university campus using Repertory Grid Analysis and Importance-performance Analysis. In Australia New Zealand Marketing Academy Conference, ANZMAC, Adelaide.

Pike, Steven D. (2002) Factor-analytic extension of importance-performance analysis for identifying the positions of short break holiday destinations. In 8th Annual Asia Pacific Tourism Association Conference, July 2002, Dailian, China. (Unpublished)

This list was generated on Sat May 18 06:40:00 2013 EST.

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