Browse By Person: Pike, Steven

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Number of items: 88.

Book

Pike, Steven D. (2016) Destination Marketing Essentials [2nd Edition]. Routledge, Oxon, Abingdon.

Pike, Steven D. (2010) Marketing Turistikog Odredista. M Plus, Zagreb, Croatia.

Pike, Steven D. (2008) Destination Marketing : an integrated marketing communication approach. Butterworth-Heinemann, Burlington, MA.

Pike, Steven D. (2004) Destination Marketing Organisations. Advances in Tourism Research series. Elsevier, Amsterdam.

Book Chapter

Pike, Steven (2014) Destination Brand Performance Measurement Over Time. In Woodside, Arch G. & Kozak, Metin (Eds.) Tourists’ Perceptions and Assessments (Advances in Culture, Tourism and Hospitality Research, Volume 8). Emerald Group Publishing Limited, United Kingdom, pp. 111-120.

Pike, S.D. (2007) 100% pure New Zealand. In Lukas, B., Hair, J.F., Bush, R.P., & Ortinau, D.J. (Eds.) Marketing Research. McGraw Hill, Sydney.

Journal Article

Pike, Steven D. (2016) Perceptions of destinations don’t change much over time. Inside Tourism, 1064, pp. 8-9.
Number of full-text downloads 26

Pike, Steven & Bianchi, Constanza (2016) Destination brand equity for Australia : testing a model of CBBE in short haul and long haul markets. Journal of Hospitality and Tourism Research, 40(1), pp. 114-134.
Number of full-text downloads 580

Granville, Francesca, Mehta, Amisha M., & Pike, Steven D. (2016) Destinations, disasters and public relations: Stakeholder engagement in multi-phase disaster management. Journal of Hospitality and Tourism Management. (In Press)

Pike, Steven & Kotsi, Filareti (2016) Stopover destination image: Using the repertory test to identify salient attributes. Tourism Management Perspectives, 18, pp. 68-73.

Pike, Steven D., Gentle, Jane, Kelly, Louise, & Beatson, Amanda T. (2016) Tracking brand positioning for an emerging destination: 2003 to 2015. Tourism and Hospitality Research. (In Press)

Bianchi, Constanza, Pike, Steven D., & Lings, Ian (2014) Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE). Tourism Management : Research, Policies, Practice, 42, pp. 215-223.
Number of citations in Scopus 8
Number of citations in Web of Science® 2

Pike, Steven D. & Page, Stephen (2014) Destination marketing organizations and destination marketing : a narrative analysis of the literature. Tourism Management, 41, pp. 202-227.
Number of citations in Scopus 36
Number of citations in Web of Science® 7

Glavas, Charmaine, Pike, Steven, & Mathews, Shane (2014) Internet-enabled tourism entrepreneurs. International entrepreneurial values elicited through repertory test and laddering analysis. International Journal of Tourism Research, 16(1), pp. 44-55.
Number of full-text downloads 115

Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement : a non-technical discussion for practitioners. Luyou Xuekan (Tourism Tribune), 28(1), pp. 13-15.
Number of full-text downloads 372

Pike, Steven D., Knott, Kathy, & Newton, Cameron J. (2012) Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria. International Review on Public and Non-Profit Marketing, 9(2), pp. 119-136.
Number of full-text downloads 65
Number of citations in Scopus 1

Murdy, Samantha & Pike, Steven D. (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. Tourism Management, 33(5), pp. 1281-1285.
Number of full-text downloads 477
Number of citations in Scopus 16
Number of citations in Web of Science® 10

Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.
Number of full-text downloads 109
Number of citations in Scopus 11
Number of citations in Web of Science® 9

Pike, Steven D., May, Trish, & Bolton, Robyn (2011) DMO governance : reflections from a former marketing team. Journal of Travel and Tourism Research, Fall, pp. 117-133.

Pike, Steven D., Murdy, Samantha, & Lings, Ian (2011) Visitor relationship orientation of destination marketing organisations. Journal of Travel Research, 50(4), pp. 443-453.
Number of full-text downloads 646
Number of citations in Scopus 9
Number of citations in Web of Science® 7

Pike, Steven D. & Larkin, Ingrid K. (2010) Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis. Journal of Teaching in Travel and Tourism, 10(3), pp. 215-231.
Number of full-text downloads 604
Number of citations in Scopus 3

Pike, Steven D. & Mason, Russell (2010) Destination competitiveness through the lens of brand positioning : the case of Australia’s Sunshine Coast. Current Issues in Tourism.
Number of full-text downloads 302
Number of citations in Scopus 3
Number of citations in Web of Science® 3

Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).
Number of full-text downloads 1,322
Number of citations in Scopus 32
Number of citations in Web of Science® 15

Pike, Steven D. (2010) Destination branding case study : tracking brand equity for an emerging destination between 2003 and 2007. Journal of Hospitality and Tourism Research, 34(1), pp. 124-139.
Number of full-text downloads 1,297
Number of citations in Scopus 29
Number of citations in Web of Science® 9

Pike, Steven & Scott, Noel (2009) Destination brand equity among the host community : a potential source of comparative advantage for DMO's. Acta Turistica, 21(2), pp. 160-183.
Number of full-text downloads 213

Pike, Steven D. (2009) Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), pp. 857-866.
Number of full-text downloads 3,587
Number of citations in Scopus 70
Number of citations in Web of Science® 44

Pike, Steven D. & Schultz, Don (2009) How relevant is tourism research. Tourism Recreation Research, 34(3), pp. 326-328.

Pike, Steven D. (2008) Five limitations of destination brand image questionnaires. Tourism Recreation Research, 33(3), pp. 361-363.

Pike, Steven D. (2007) Destination image literature: 2001 – 2007. Acta Turistica, 19(2), pp. 107-125.

Pike, Steven D. (2007) Consumer-based brand equity for destinations : practical DMO performance measures. Journal of Travel & Tourism Marketing, 22(1), pp. 51-61.
Number of full-text downloads 2,575
Number of citations in Scopus 41

Pike, Steven D. (2007) Destination image questionnaires – the trial of a 'don't know' option. Journal of Travel & Tourism Research, 2(Fall), pp. 151-160.

Pike, Steven D. (2007) Repeat visitors – an exploratory investigation of RTO responses. Journal of Travel & Tourism Research, Spring, pp. 1-13.
Number of full-text downloads 1,059

Pike, Steven D. (2007) Repertory Grid Analysis in group settings to elicit salient destination image attributes. Current Issues in Tourism, 10(4), pp. 378-392.
Number of full-text downloads 1,487
Number of citations in Scopus 6

Pike, Steven D. (2007) A cautionary tale of a resort destination's self-inflicted crisis. Journal of Travel & Tourism Marketing, 23(2/3/4), pp. 73-82.
Number of full-text downloads 637
Number of citations in Scopus 1

Pike, Steven D. (2006) Destination decision sets : a longitudinal comparison of stated destination preferences and actual travel. Journal of Vacation Marketing, 12(4), pp. 319-328.
Number of full-text downloads 990
Number of citations in Scopus 22

Pike, Steven D. (2005) Tourism destination branding complexity. Journal of Product and Brand Management, 14(4), pp. 258-259.
Number of full-text downloads 9,805
Number of citations in Scopus 104

Pike, Steven D. & Ryan, Chris A. (2004) Destination positioning analysis through a comparison of cognitive, affective and conative perceptions. Journal of Travel Research, 42(4), pp. 333-342.
Number of full-text downloads 7,505
Number of citations in Scopus 230

Pike, Steven D. (2004) The use of repertory grid analysis and importance-performance analysis to identify potential determinant university attributes. Journal of Marketing for Higher Education, 14(2), pp. 1-18.
Number of full-text downloads 1,847

Pike, Steven D. (2003) The use of repertory grid analysis to elicit salient short break holiday attributes in New Zealand. Journal of Travel Research, 41(3), pp. 315-319.
Number of full-text downloads 1,787
Number of citations in Scopus 34

Pike, Steven D. (2003) Book review of Baum, T & Lundtorp, S. (Eds.) "Seasonality in Tourism". Tourism Management, 24(3), pp. 346-347.
Number of full-text downloads 566

Ryan, Chris A. & Pike, Steven D. (2003) Maori-based tourism in Rotorua : perceptions of place by domestic visitors. Journal of Sustainable Tourism, 11(4), pp. 307-321.
Number of full-text downloads 1,646
Number of citations in Scopus 10

Pike, Steven D. (2003) A Tourism PhD Reflection. Tourism Review, 58(1), pp. 16-18.

Pike, Steven D. (2003) A Tourism PhD Reflection. Tourism Review, 58(1), pp. 16-18.
Number of full-text downloads 373

Pike, Steven D. (2002) Destination Image Analysis: A Review of 142 Papers from 1973-2000. Tourism Management, 23(5), pp. 541-549.
Number of full-text downloads 10,797
Number of citations in Web of Science® 157

Pike, Steven D. (2002) ToMA as a Measure of Competitive Advantage for Short Break Holiday Destinations. Journal of Tourism Studies, 13(1), pp. 9-19.
Number of full-text downloads 1,783

Conference Paper

Pike, Steven D. (2016) Destination Marketing Organizations – Research opportunities in an era of uncertainty. In Book of Abstracts - 6th International Conference on Tourism, International Association for Tourism Policy (IATOUR), Naples, Italy.
Number of full-text downloads 21

Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement for practitioners. In Papanikos, Gregory T. (Ed.) 9th Annual International Conference on Tourism, ATINER, Athens, Greece.
Number of full-text downloads 181

Pike, Steven D. (2013) Measuring a destination’s brand equity between 2003 and 2012 using the consumer-based brand equity (CBBE) hierarchy. In 8th Consumer Psychology of Tourism, Hospitality & Leisure Sy, Istanbul.
Number of full-text downloads 611

Pike, Steven D. & Murdy, Samantha (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. In 2nd Advances in Tourism Marketing & Management Conference, May 2012, Corfu, Greece.
Number of full-text downloads 147
Number of citations in Web of Science® 10

Murdy, Samantha, Pike, Steven D., & Lings, Ian (2012) The development of a model to measure destination brand performance across travel contexts. In Proceedings of the ANZMAC Conference, ANZMAC, Perth, Western Australia.
Number of full-text downloads 241

Glavas, Charmaine, Pike, Steven D., & Mathews, Shane W. (2011) International entrepreneurial values elicited through repertory test and laddering analysis : an SME, internet-enabled tourism perspective. In Academy of International Business, South East Asia Region Conference : Economic and Political Transformation - Implications and Impact on Global Business, 1-3 December 2011, Taipei, Taiwan.
Number of full-text downloads 460

Pike, Steven D. & Bianchi, Constanza (2011) Modeling destination brand equity in an emerging long haul market. In Proceedings of the Travel & Tourism Research Association European Chapter Conference, TTRA EUROPE, Archamps, France.
Number of full-text downloads 233

Pike, Steven D. (2010) Destination positioning opportunities elicited through the repertory test with laddering analysis. In Proceedings of The International Sounds and Tastes of Tourism Education Conference, ISTTE, Los Angeles.
Number of full-text downloads 162

Murdy, Samantha, Pike, Steven D., & Lings, Ian (2010) In pursuit of tourism destination brand loyalty : visitor relationship management orientation of destination marketing organisations. In Proceedings of the 6th International Colloquium : Academy of Marketing SIG on Brand Identity and Corporate Reputation, Academy of Marketing, Barcelona.
Number of full-text downloads 297

Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Number of full-text downloads 679

Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria.
Number of full-text downloads 50

Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland’s coral coast. In CAUTHE 2008: Tourism and Hospitality Research, Training and Practice: Where the 'bloody hell' are we?, Griffith Business School, Gold Coast International Hotel, Gold Coast, pp. 653-669.
Number of full-text downloads 376

Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland's Coral Coast. In Richardson, Scott, Fredline, Liz, Patiar, Anoop, & Ternel, Megan (Eds.) 18th Annual Council for Australian University Tourism and Hospitality Education Conference : Where the Bloody Hell Are We?, 11–14 February 2008, Gold Coast International Hotel, Queensland.
Number of full-text downloads 1,142

Pike, Steven (2008) Destination branding : tracking brand equity for a competitive set of near-home destinations. In Clark, H. (Ed.) 2008 ISTTE Conference Proceedings, 30 September - 2 October, 2008, Ireland, Dublin.
Number of full-text downloads 263

Pike, Steven D. (2007) Avoiding uninformed responses in destination image questionnaires. In International Society of Travel & Tourism Educators (ISTTE) conference., ISTTE, Charleston, SC.
Number of full-text downloads 57

Pike, Steven D. (2006) Destination marketing meets clinical psychology : trialling a group application of repertory grid. In Aktas, Ahmet (Ed.) International Tourism Conference : New Perspectives and Values in World Tourism, 20-26 November 2006, Alanya, Turkey.

Pike, Steven (2006) Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations. In Tsartas, P, Christou, E, & Sigala, M (Eds.) Proceedings 24th EuroCHRIE Congress: In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality, 25-28 October 2006, Greece, Thessaloniki.
Number of full-text downloads 429

Pike, Steven D. (2006) A case study of a resort destination's rise and fall and rise in line with government intervention. In International Society of Travel and Tourism Educators Conference : Imagining the Future of Travel and Tourism Education, 12-14 October 2006, Las Vegas.
Number of full-text downloads 136

Pike, Steven D. (2005) Benchmarking consumer-based brand equity for an emerging destination. In 36th Annual Conference of Travel and Tourism Research Association, 12-15 June 2005, New Orleans, LA.

Pike, Steven D. (2005) Destination brand performance measures : a consumer based brand equity approach. In International Conference on Destination Branding and Marketing for Regional Tourism Development, 8-10 December 2005, Institute for Tourism Studies, Macau S.A.R., China.
Number of full-text downloads 396

Pike, Steven & Larkin, Ingrid (2005) Longitudinal Student Evaluations of a Postgraduate Unit Using Importance-Performance Analysis. In Purchase, S (Ed.) ANZMAC (Australian and New Zealand Marketing Academy Conference) 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
Number of full-text downloads 146

Pike, Steven (2005) Tourism Destination Preferences: A Longitudinal Analysis of Consumer Decision Sets. In Christou, E & Sigala, M (Eds.) Facing Change in Tourism and Hospitality, 26-28 October 2005, France, Paris.
Number of full-text downloads 180

Pike, Steven D. (2004) Short break holidays in Australasia : a missed and/or problematic opportunity to enhance destination loyalty. In 2nd Biennial Leisure-Futures Conference : Changing Patterns and Use of Leisure Time, 10-12 November 2004, Bolzano/Bozen, Italy. (Unpublished)
Number of full-text downloads 115

Pike, Steven (2004) Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations. In Wiley, Jim (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Victoria University, New Zealand.
Number of full-text downloads 313

Pike, Steven D. (2004) Spoilt for choice : short break holiday preferences in the Brisbane market. In Annual Conference of the Council for Australian University Tourism and Hospitality Education, February 2004, University of Queensland, Brisbane.
Number of full-text downloads 292

Pike, Steven D. & Ryan, Chris A. (2003) Dimensions of short break destination attractiveness : a comparison of cognitive, affective and conative perceptions. In Scott, Noel R. & Braithwaite, Richard W. (Eds.) The Council for Australia University and Hospitality Education Conference, CAUTHE, Southern Cross University, Coffs Harbour, NSW.
Number of full-text downloads 188

Pike, Steven D. (2002) Factor-analytic extension of importance-performance analysis for identifying the positions of short break holiday destinations. In 8th Annual Asia Pacific Tourism Association Conference, July 2002, Dailian, China. (Unpublished)
Number of full-text downloads 108

Thesis

This list was generated on Sat Jul 23 12:44:10 2016 AEST.