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Number of items: 77.

Book

Pike, Steven D. (2010) Marketing Turistikog Odredista. M Plus, Zagreb, Croatia.

Pike, Steven D. (2008) Destination Marketing : an integrated marketing communication approach. Butterworth-Heinemann, Burlington, MA.

Pike, Steven D. (2004) Destination Marketing Organisations. Advances in Tourism Research series. Elsevier, Amsterdam.

Book Chapter

Pike, S.D. (2007) 100% pure New Zealand. In Lukas , B., Hair, J.F., Bush, R.P., & Ortinau, D.J. (Eds.) Marketing Research. McGraw Hill, Sydney.

Journal Article

Bianchi, Constanza, Pike, Steven D., & Lings, Ian (2014) Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE). Tourism Management : Research, Policies, Practice, 42, pp. 215-223.

Pike, Steven D. & Page, Stephen (2014) Destination marketing organizations and destination marketing : a narrative analysis of the literature. Tourism Management, 41, pp. 202-227.
Number of citations in Scopus 1
Number of citations in Web of Science® 1

Glavas, Charmaine, Pike, Steven, & Mathews, Shane (2014) Internet-enabled tourism entrepreneurs. International entrepreneurial values elicited through repertory test and laddering analysis. International Journal of Tourism Research, 16(1), pp. 44-55.
Number of full-text downloads 61

Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement : a non-technical discussion for practitioners. Luyou Xuekan (Tourism Tribune), 28(1), pp. 13-15.
Number of full-text downloads 262

Pike, Steven & Bianchi, Constanza (2013) Destination brand equity for Australia : testing a model of CBBE in short haul and long haul markets. Journal of Hospitality and Tourism Research. (In Press)
Number of full-text downloads 379

Pike, Steven D., Knott, Kathy, & Newton, Cameron J. (2012) Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria. International Review on Public and Non-Profit Marketing, 9(2), pp. 119-136.

Murdy, Samantha & Pike, Steven D. (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. Tourism Management, 33(5), pp. 1281-1285.
Number of full-text downloads 344
Number of citations in Scopus 5
Number of citations in Web of Science® 3

Bianchi, Constanza & Pike, Steven D. (2011) Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers. Journal of Travel & Tourism Marketing, 28(7), pp. 736-750.
Number of full-text downloads 37
Number of citations in Scopus 5
Number of citations in Web of Science® 5

Pike, Steven D., May, Trish, & Bolton, Robyn (2011) DMO governance : reflections from a former marketing team. Journal of Travel and Tourism Research, Fall, pp. 117-133.

Pike, Steven D., Murdy, Samantha, & Lings, Ian (2011) Visitor relationship orientation of destination marketing organisations. Journal of Travel Research, 50(4), pp. 443-453.
Number of full-text downloads 484
Number of citations in Scopus 7
Number of citations in Web of Science® 6

Pike, Steven D. & Larkin, Ingrid K. (2010) Longitudinal evaluations of student satisfaction with a postgraduate unit using importance-performance analysis. Journal of Teaching in Travel and Tourism, 10(3), pp. 215-231.
Number of full-text downloads 67
Number of citations in Scopus 2

Pike, Steven D. & Mason, Russell (2010) Destination competitiveness through the lens of brand positioning : the case of Australia’s Sunshine Coast. Current Issues in Tourism.
Number of full-text downloads 183
Number of citations in Scopus 1
Number of citations in Web of Science® 1

Pike, Steven D., Bianchi, Constanza, Kerr, Gayle F., & Patti, Charles (2010) Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market. International Marketing Review, 27(4).
Number of full-text downloads 832
Number of citations in Scopus 15
Number of citations in Web of Science® 7

Pike, Steven D. (2010) Destination branding case study : tracking brand equity for an emerging destination between 2003 and 2007. Journal of Hospitality and Tourism Research, 34(1), pp. 124-139.
Number of full-text downloads 1,022
Number of citations in Scopus 19
Number of citations in Web of Science® 9

Pike, Steven & Scott, Noel (2009) Destination brand equity among the host community : a potential source of comparative advantage for DMO's. Acta Turistica, 21(2), pp. 160-183.
Number of full-text downloads 122

Pike, Steven D. (2009) Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), pp. 857-866.
Number of full-text downloads 2,575
Number of citations in Scopus 41
Number of citations in Web of Science® 28

Pike, Steven D. & Schultz, Don (2009) How relevant is tourism research. Tourism Recreation Research, 34(3), pp. 326-328.

Pike, Steven D. (2008) Five limitations of destination brand image questionnaires. Tourism Recreation Research, 33(3), pp. 361-363.

Pike, Steven D. (2007) Destination image literature: 2001 – 2007. Acta Turistica, 19(2), pp. 107-125.

Pike, Steven D. (2007) Consumer-based brand equity for destinations : practical DMO performance measures. Journal of Travel & Tourism Marketing, 22(1), pp. 51-61.
Number of full-text downloads 2,265
Number of citations in Scopus 24

Pike, Steven D. (2007) Destination image questionnaires – the trial of a 'don't know' option. Journal of Travel & Tourism Research, 2(Fall), pp. 151-160.

Pike, Steven D. (2007) Repeat visitors – an exploratory investigation of RTO responses. Journal of Travel & Tourism Research, Spring, pp. 1-13.
Number of full-text downloads 843

Pike, Steven D. (2007) Repertory Grid Analysis in group settings to elicit salient destination image attributes. Current Issues in Tourism, 10(4), pp. 378-392.
Number of full-text downloads 1,420
Number of citations in Scopus 4

Pike, Steven D. (2007) A cautionary tale of a resort destination's self-inflicted crisis. Journal of Travel & Tourism Marketing, 23(2/3/4), pp. 73-82.
Number of full-text downloads 546
Number of citations in Scopus 1

Pike, Steven D. (2006) Destination decision sets : a longitudinal comparison of stated destination preferences and actual travel. Journal of Vacation Marketing, 12(4), pp. 319-328.
Number of full-text downloads 912
Number of citations in Scopus 18

Pike, Steven D. (2005) Tourism destination branding complexity. Journal of Product and Brand Management, 14(4), pp. 258-259.
Number of full-text downloads 6,257
Number of citations in Scopus 65

Pike, Steven D. & Ryan, Chris A. (2004) Destination positioning analysis through a comparison of cognitive, affective and conative perceptions. Journal of Travel Research, 42(4), pp. 333-342.
Number of full-text downloads 5,654
Number of citations in Scopus 147

Pike, Steven D. (2004) The use of repertory grid analysis and importance-performance analysis to identify potential determinant university attributes. Journal of Marketing for Higher Education, 14(2), pp. 1-18.
Number of full-text downloads 1,654

Pike, Steven D. (2003) The use of repertory grid analysis to elicit salient short break holiday attributes in New Zealand. Journal of Travel Research, 41(3), pp. 315-319.
Number of full-text downloads 1,457
Number of citations in Scopus 29

Pike, Steven D. (2003) Book review of Baum, T & Lundtorp, S. (Eds.) "Seasonality in Tourism". Tourism Management, 24(3), pp. 346-347.
Number of full-text downloads 514

Ryan, Chris A. & Pike, Steven D. (2003) Maori-based tourism in Rotorua : perceptions of place by domestic visitors. Journal of Sustainable Tourism, 11(4), pp. 307-321.
Number of full-text downloads 1,394
Number of citations in Scopus 7

Pike, Steven D. (2003) A Tourism PhD Reflection. Tourism Review, 58(1), pp. 16-18.

Pike, Steven D. (2003) A Tourism PhD Reflection. Tourism Review, 58(1), pp. 16-18.
Number of full-text downloads 322

Pike, Steven D. (2002) Destination Image Analysis: A Review of 142 Papers from 1973-2000. Tourism Management, 23(5), pp. 541-549.
Number of full-text downloads 8,874
Number of citations in Web of Science® 132

Pike, Steven D. (2002) ToMA as a Measure of Competitive Advantage for Short Break Holiday Destinations. Journal of Tourism Studies, 13(1), pp. 9-19.
Number of full-text downloads 1,650

Conference Paper

Pike, Steven D. & Bianchi, Constanza (2013) Destination branding performance measurement for practitioners. In Papanikos, Gregory T. (Ed.) 9th Annual International Conference on Tourism, ATINER, Athens, Greece.
Number of full-text downloads 143

Pike, Steven D. (2013) Measuring a destination’s brand equity between 2003 and 2012 using the consumer-based brand equity (CBBE) hierarchy. In 8th Consumer Psychology of Tourism, Hospitality & Leisure Sy, Istanbul.
Number of full-text downloads 419

Pike, Steven D. & Murdy, Samantha (2012) Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis. In 2nd Advances in Tourism Marketing & Management Conference, May 2012, Corfu, Greece.
Number of full-text downloads 100
Number of citations in Scopus 5
Number of citations in Web of Science® 3

Murdy, Samantha, Pike, Steven D., & Lings, Ian (2012) The development of a model to measure destination brand performance across travel contexts. In Proceedings of the ANZMAC Conference, ANZMAC, Perth, Western Australia.
Number of full-text downloads 150

Glavas, Charmaine, Pike, Steven D., & Mathews, Shane W. (2011) International entrepreneurial values elicited through repertory test and laddering analysis : an SME, internet-enabled tourism perspective. In Academy of International Business, South East Asia Region Conference : Economic and Political Transformation - Implications and Impact on Global Business, 1-3 December 2011, Taipei, Taiwan.
Number of full-text downloads 368

Pike, Steven D. & Bianchi, Constanza (2011) Modeling destination brand equity in an emerging long haul market. In Proceedings of the Travel & Tourism Research Association European Chapter Conference, TTRA EUROPE, Archamps, France.
Number of full-text downloads 131

Pike, Steven D. (2010) Destination positioning opportunities elicited through the repertory test with laddering analysis. In Proceedings of The International Sounds and Tastes of Tourism Education Conference, ISTTE, Los Angeles.
Number of full-text downloads 141

Murdy, Samantha, Pike, Steven D., & Lings, Ian (2010) In pursuit of tourism destination brand loyalty : visitor relationship management orientation of destination marketing organisations. In Proceedings of the 6th International Colloquium : Academy of Marketing SIG on Brand Identity and Corporate Reputation, Academy of Marketing, Barcelona.
Number of full-text downloads 168

Bianchi, Constanza & Pike, Steven D. (2010) An application of the CBBE model to assess brand loyalty for a long haul travel destination. In 2010 Global Marketing Conference, 9-12 September 2010, Hotel Okura, Tokyo.
Number of full-text downloads 581

Pike, Steven D. (2009) Destination branding : analysing brand equity for Queensland’s coral coast. In Council for Australian University Tourism and Hospitality Education 2008 Conference, 11-14 February 2008, Gold Coast International Hotel, Gold Coast.
Number of full-text downloads 334

Bianchi, Constanza & Pike, Steven D. (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Proceedings of Australia and New Zealand Marketing Academy Conference 2009, ANZMAC, Crown Promenade, Melbourne, Victoria.
Number of full-text downloads 45

Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland's Coral Coast. In Richardson, Scott, Fredline, Liz, Patiar, Anoop, & Ternel, Megan (Eds.) 18th Annual Council for Australian University Tourism and Hospitality Education Conference : Where the Bloody Hell Are We?, 11–14 February 2008, Gold Coast International Hotel, Queensland.
Number of full-text downloads 782

Pike, Steven (2008) Destination branding : tracking brand equity for a competitive set of near-home destinations. In Clark, H. (Ed.) 2008 ISTTE Conference Proceedings, 30 September - 2 October, 2008, Ireland, Dublin.
Number of full-text downloads 224

Pike, Steven D. (2007) Avoiding uninformed responses in destination image questionnaires. In International Society of Travel & Tourism Educators (ISTTE) conference., ISTTE, Charleston, SC.
Number of full-text downloads 29

Pike, Steven D. (2006) Destination marketing meets clinical psychology : trialling a group application of repertory grid. In Aktas, Ahmet (Ed.) International Tourism Conference : New Perspectives and Values in World Tourism, 20-26 November 2006, Alanya, Turkey.

Pike, Steven (2006) Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations. In Tsartas, P, Christou, E, & Sigala, M (Eds.) Proceedings 24th EuroCHRIE Congress: In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality, 25-28 October 2006, Greece, Thessaloniki.
Number of full-text downloads 384

Pike, Steven D. (2006) A case study of a resort destination's rise and fall and rise in line with government intervention. In International Society of Travel and Tourism Educators Conference : Imagining the Future of Travel and Tourism Education, 12-14 October 2006, Las Vegas.
Number of full-text downloads 128

Pike, Steven D. (2005) Benchmarking consumer-based brand equity for an emerging destination. In 36th Annual Conference of Travel and Tourism Research Association, 12-15 June 2005, New Orleans, LA.

Pike, Steven D. (2005) Destination brand performance measures : a consumer based brand equity approach. In International Conference on Destination Branding and Marketing for Regional Tourism Development, 8-10 December 2005, Institute for Tourism Studies, Macau S.A.R., China.
Number of full-text downloads 383

Pike, Steven & Larkin, Ingrid (2005) Longitudinal Student Evaluations of a Postgraduate Unit Using Importance-Performance Analysis. In Purchase, S (Ed.) ANZMAC (Australian and New Zealand Marketing Academy Conference) 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.
Number of full-text downloads 55

Pike, Steven (2005) Tourism Destination Preferences: A Longitudinal Analysis of Consumer Decision Sets. In Christou, E & Sigala, M (Eds.) Facing Change in Tourism and Hospitality, 26-28 October 2005, France, Paris.
Number of full-text downloads 96

Pike, Steven D. (2004) Short break holidays in Australasia : a missed and/or problematic opportunity to enhance destination loyalty. In 2nd Biennial Leisure-Futures Conference : Changing Patterns and Use of Leisure Time, 10-12 November 2004, Bolzano/Bozen, Italy. (Unpublished)
Number of full-text downloads 109

Pike, Steven (2004) Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations. In Wiley, Jim (Ed.) Proceedings of the Australian and New Zealand Marketing Academy Conference, 29 November - 1 December 2004, Victoria University, New Zealand.
Number of full-text downloads 206

Pike, Steven D. (2004) Spoilt for choice : short break holiday preferences in the Brisbane market. In Annual Conference of the Council for Australian University Tourism and Hospitality Education, February 2004, University of Queensland, Brisbane.
Number of full-text downloads 273

Pike, Steven D. & Ryan, Chris A. (2003) Dimensions of short break destination attractiveness : a comparison of cognitive, affective and conative perceptions. In Scott, Noel R. & Braithwaite, Richard W. (Eds.) The Council for Australia University and Hospitality Education Conference, CAUTHE, Southern Cross University, Coffs Harbour, NSW.
Number of full-text downloads 83

Pike, Steven D. (2002) Factor-analytic extension of importance-performance analysis for identifying the positions of short break holiday destinations. In 8th Annual Asia Pacific Tourism Association Conference, July 2002, Dailian, China. (Unpublished)
Number of full-text downloads 104

This list was generated on Sat Oct 18 16:49:52 2014 EST.