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Browse By Person: Plagens, Brett

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Conference Paper

Plagens, Brett, Rugimbana, Robert, & Silver, Jonathan D. (2008) Toy stories : the strategic use of narratives in the branding of traditional toys. In Australian and New Zealand Marketing Academy Conference, 1-3 December 2008, Olympic Park, Sydney.
Number of full-text downloads 640

This list was generated on Sat Dec 27 05:40:35 2014 AEST.