Browse By Person: Rundle-Thiele, Sharyn

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Number of items: 13.

Journal Article

Russell-Bennett, Rebekah, Rundle-Thiele, Sharyn, & Kuhn, Kerri-Ann (2010) Engaging marketing students : student operated businesses in a simulated world. Journal of Marketing Education, 32(3), pp. 253-263.
Number of full-text downloads 144
Number of citations in Scopus 3

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann L. (2010) Curriculum alignment: Exploring student perception of learning achievement measures. International Journal of Teaching and Learning in Higher Education, 21(3), pp. 351-361.
Number of full-text downloads 251

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2008) The Get Marketer Challenge Innovation: Challenging students using a tournament style competition. Marketing Education Review, 18(1), pp. 34-37.

Bennett, Rebekah & Rundle-Thiele, Sharyn (2005) The brand loyalty cycle: implications for marketers. Journal of Brand Management, 12(4).

Rundle-Thiele, Sharyn, Russell-Bennett, Rebekah, & Dann, Susan (2005) The Successful Preperation and Development of Future Marketing Professionals: A Recommended Methodological Framework. Journal for Advancement of Marketing Education, 7, pp. 27-35.
Number of full-text downloads 663

Russell-Bennett, Rebekah & Rundle-Thiele, Sharyn (2004) Customer satisfaction should not be the only goal. Journal of Services Marketing, 18(7), pp. 514-523.
Number of full-text downloads 3,465

Bennett, Rebekah & Rundle-Thiele, Sharyn (2002) A comparison of attitudinal loyalty measurement approaches. Journal of Brand Management, 9(3), pp. 193-209.
Number of full-text downloads 4,609

Rundle-Thiele, Sharyn & Bennett, Rebekah (2001) A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product and Brand Management, 10(1), pp. 25-37.
Number of full-text downloads 5,313

Conference Paper

Kuhn, Kerri-Ann, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Promoting student learning with online videos : a research agenda. In 2010 Academy of Marketing Science Annual conference, 26 - 29 May, 2010, Portland, USA.
Number of full-text downloads 291

McAndrew, Ryan, Russell-Bennett, Rebekah, & Rundle-Thiele, Sharyn (2010) Alcohol use within the sibship. In Ballantine, Paul & Finsterwalder, Jörg (Eds.) Proceedings of Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010, Department of Management, College of Business and Economics, University of Canterbury, University of Canterbury, Christchurch, New Zealand.
Number of full-text downloads 113

Russell-Bennett, Rebekah & Rundle-Thiele, Sharyn (2008) QUTopia : assessing the effectiveness of student operated business for a simulated world. In Academy of Marketing Annual Conference, 8-10 July, 2008, The Robert Gordon University, Aberdeen. (Unpublished)
Number of full-text downloads 105

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2007) Do perceptions mirror reality? Student perceptions of learning versus grade outcomes. In Academy of Marketing Conference, London, UK: Kingston University.
Number of full-text downloads 102

Rundle-Thiele, Sharyn & Kuhn, Kerri-Ann (2007) The ‘Get Marketer Challenge’: Engaging first year students in an introductory marketing course. In Proceedings of the 10th Pacific Rim First Year in Higher Education Conference 2007 , Brisbane, Australia.
Number of full-text downloads 123

This list was generated on Sat Nov 28 12:37:51 2015 AEST.