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Browse By Person: Stokes, Robyn

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Number of items: 8.

Journal Article

Stokes, Robyn (2008) Tourism strategy making: Insights to the events tourism domain. Tourism Management, 29(2), pp. 252-262.
Number of citations in Scopus 33
Number of citations in Web of Science® 14

Stokes, Robyn (2006) Network-Based Strategy Making for Events Tourism. European Journal of Marketing, 40(5-6), pp. 682-695.
Number of citations in Scopus 19
Number of citations in Web of Science® 8

Stokes, Robyn (2004) A Framework for the Analysis of Events-Tourism Knowledge Networks. Journal of Hospitality and Tourism Management, 11(2), pp. 108-122.

Conference Paper

Stokes, Robyn & Tkaczynski, Aaron (2005) All That Jazz! Festival-Specific Predictors of Service Quality, Satisfaction and Repurchase Intent. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Stokes, Robyn (2005) Measuring Event Sponsorship Effects in a Government-To-Business (G2B) Relationship Domain. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Stokes, Robyn (2005) Relationship Marketing During Rugby World Cup 2003: A Comparison of Leveraging by an Australian State Government Department and a Private Firm. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th European Marketing Academy Conference (EMAC), 24 May - 27 May 2005, Italy, Milan.

Chien, Pi-Hsuan, Cornwell, T, & Stokes, Robyn (2005) A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle.

Stokes, Robyn (2003) Inter-Organisational Relationships for Events Tourism Strategy Making: Using Convergent Interviews to Refine the Research Issues. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.

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