Browse By Person: Weeks, Clinton
|Up a level|
Group by: Item Type | Date
Number of items: 10.
Cornwell, T, Weeks, Clinton, & Roy, Donald (2005) Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), pp. 21-42.
Weeks, Clinton S., Cornwell, T. Bettina, & Humphreys, Michael S. (2006) Conceptualizing sponsorship : an item and relational information account. In Kahle, Lynn R. & Kim, Chung-Hyun (Eds.) Creating Images and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, pp. 257-276.
Weeks, Clinton S., Cornwell, T. Bettina, & Humphreys, Michael S. (2006) Empirical Support For an Item and Relational Conceptualization of Sponsorship. Advances in Consumer Research, 33, pp. 312-313.
Weeks, Clinton, Cornwell, Bettina, & Humphreys, Michael (2006) Empirical support for an item and relational conceptualization of sponsorship. In Pechmann, Cornelia & Price, Linda (Eds.) 33rd Annual Conference of the Association for Consumer Research, Association for Consumer Research , Antonio, TX, pp. 312-313.
Cornwell, T., Humphreys, Michael, Maguire, Angela, Weeks, Clinton, & Tellegen, Cassandra (2006) Sponsorship-linked marketing: The role of articulation in memory. Journal of Consumer Research, 33(3), pp. 312-321.
Weeks, Clinton, Humphreys, Michael, & Hockley, William (2007) Buffered forgetting: When targets and distractors are both forgotten. Memory and Cognition, 35(6), pp. 1267-1282.
Cornwell, T. Bettina, Weeks, Clinton S., & Roy, Donald P. (2007) Sponsorship-linked marketing : opening the black box. In Owens, Deborah L., Hausknecht, Douglas R., & Keillor, Bruce D. (Eds.) Marketing in the 21st Century: Integrated Marketing Communication. Praeger Publishers, pp. 241-280.
Mortimer, Gary & Weeks, Clinton (2011) Grocery product pricing and Australian supermarket consumers : gender differences in perceived importance levels. The International Review of Retail, Distribution and Consumer Research, 21(4), pp. 361-373.
Weeks, Clinton S. (2013) Does Identifying Ambushers as Non-Sponsors Help or Hurt Legitimate Sponsors? Memory and Attitudinal Consequences. Advances in Consumer Research, 39. (In Press)
Martin, Brett A.S., Lee, Christina Kwai-Choi, Weeks, Clinton, & Kaya, Maria (2013) How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing. Journal of Consumer Behaviour, 12(1), pp. 81-90.