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Browse By Person: Zainuddin, Nadia

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Number of items: 10.

Journal Article

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2011) A social marketing approach to value creation in a Well-Women’s health service. Journal of Marketing Management, 27(3-4), pp. 361-385.
Number of full-text downloads 193
Number of citations in Scopus 4

Russell-Bennett, Rebekah, Previte, Josephine, & Zainuddin, Nadia (2009) Conceptualising value creation for social change management. Australasian Marketing Journal, 17(4), pp. 211-218.
Number of full-text downloads 429
Number of citations in Scopus 6

Conference Paper

Zainuddin, Nadia & Russell-Bennett, Rebekah (2010) Why perform pro-social behaviours? Understanding the key sources of perceived value in preventative health services. In Russell-Bennett, Rebekah (Ed.) Connecting Thought and Action: proceedings of the 2010 International Nonprofit and Social Marketing Conference, Faculty of Business, Queensland University of Technology, Brisbane, QLD, pp. 229-233.
Number of full-text downloads 77

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine (2009) Value in Social Marketing : A Qualitative exploration within government health services. In Proceedings of the 2009 International Nonprofit and Social Marketing Conference (INSM), Victoria Law School, Melbourne, Victoria.
Number of full-text downloads 74

Zainuddin, Nadia, Previte, Josephine, & Russell-Bennett, Rebekah (2009) A qualitative investigation of sources of value in social marketing from the lens of a public health service. In Proceedings from Australian and New Zealand Marketing Academy Conference 2009: Sustainable Management and Marketing, Promaco Conventions, Melbourne, Australia, pp. 1-7.
Number of full-text downloads 804

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) Describing value in a social marketing service : what is it and how is it influenced? In International Nonprofit and Social Marketing Conference : Partnerships, Proof and Practice, 15-16 July 2008, University of Wollongong, New South Wales.
Number of full-text downloads 57

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2008) How is value created? A process model for value creation in government social marketing services. In World Social Marketing Conference, 29-30 September 2008, Brighton ; Hove City.
Number of full-text downloads 163

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine A. (2007) Conceptualising a relational approach to value creation in a government service: Implications for social marketing. In Sullivan Mort, Gillian & Hume, Margee (Eds.) Social entrepreneurship, social change and sustainability: 2007 International Nonprofit and Social Marketing Conference, 27-28 September 2007, Brisbane, Australia.
Number of full-text downloads 329

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Hartel, Charmine E.J. (2007) Why Are Businesses Brand Loyal? A Functional Approach to Three Dimensions of B2B Brand Loyalty. In 2007 Australia And New Zealand Marketing Academy Conference (ANZMAC), 3-5 December 2007, Dunedin, New Zealand.
Number of full-text downloads 983

QUT Thesis

Zainuddin, Nadia (2011) Value co-creation in social marketing wellness services. PhD thesis, Queensland University of Technology.
Number of full-text downloads 492

This list was generated on Sat Nov 1 07:35:31 2014 EST.