Browse By Publication: 2012 AMA Winter Educators’ Conference Proceedings

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Pontes, Nicolas, Palmeira, Mauricio, & Jevons, Colin (2012) Asymmetric price range effects on vertical extensions. In Bharadwaj, Sundar & Hulland, John (Eds.) 2012 AMA Winter Educators’ Conference Proceedings, American Marketing Association, Tampa, FL.

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