Browse By Publication: Cases on Innovations in Educational Marketing: Transnational and Technological Strategies

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Tuzovic, Sven, Wetsch, Lyle, & Murphy, Jamie (2011) The Google Online Marketing Challenge: A Transnational Comparison of Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns. In Tripathi, Purnendu & Mukerji, Siran (Eds.) Cases on Innovations in Educational Marketing: Transnational and Technological Strategies. Business Science Reference, Hershey, PA, pp. 46-65.
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This list was generated on Sun Apr 16 13:43:49 2017 AEST.