Browse By Publication: Contemporary Issues in Social Marketing

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Number of items: 2.

Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle , HÓ“rtel, Charmaine E.J., Smith, Geoff, & Hamilton, Robyn (2013) A Services Approach to Social Marketing Programs. In Kubacki, Krzystztof & Rundle-Thiele, Sharyn (Eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle Upon Tyne, United Kingdom, pp. 111-140.

Schuster, Lisa (2013) Maintaining Behavioural Change in Social Marketing : Exploring Drivers of Repeat Use of Services Instrumental to Social Goals. In Kubacki, Krzysztof & Rundle-Thiele, Sharyn (Eds.) Contemporary Issues in Social Marketing. Cambridge Scholars Publishing, Newcastle Upon Tyne, United Kingdom, pp. 141-157.

This list was generated on Sun Apr 23 15:08:04 2017 AEST.