Browse By Publication: Creating Images and the Psychology of Marketing Communication

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Weeks, Clinton S., Cornwell, T. Bettina, & Humphreys, Michael S. (2006) Conceptualizing sponsorship : an item and relational information account. In Kahle, Lynn R. & Kim, Chung-Hyun (Eds.) Creating Images and the Psychology of Marketing Communication. Lawrence Erlbaum Associates, pp. 257-276.
Number of citations in Scopus 6

This list was generated on Sun Apr 16 16:35:10 2017 AEST.