Browse By Publication: Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

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Tuzovic, Sven & Brooks, Rod (2013) 'I love PEMCO' : Creating conversation worthy buzz in the insurance industry with word of mouth marketing. In Bruhn, Manfred & Hadwich, Karsten (Eds.) Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden, Germany, pp. 593-610.

This list was generated on Sun Apr 23 14:30:23 2017 AEST.