Browse By Publication: Encyclopedia of Management, Volume 9: Marketing

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Russell-Bennett, Rebekah & Parkinson, Joy (2014) Loyalty (Brand Loyalty). In Lee, Nick & Farrell, Andrew M. (Eds.) Encyclopedia of Management, Volume 9: Marketing. John Wiley & Sons, Ltd., Chichester, West Sussex, United Kingdom, pp. 1-11.

This list was generated on Sun Jun 25 14:47:39 2017 AEST.