Browse By Publication: Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012

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Gligorijevic, Barbara & Luck, Edwina (2012) Engaging social customers : influencing new marketing strategies for social media information sources. In Khachidze, Vasil, Wang, Tim, Sohail, Siddiqui, Liu, Vincent, Cappuccio, Sergio, & Lim, Alicia (Eds.) Engaging Social Customers : Influencing New Marketing Strategies for Social Media Information Sources : International Conference, iCETS 2012, Springerlink, Tianjin Tianyu Hotel, Tianjin, China, pp. 25-40.
Number of citations in Web of ScienceĀ® 2

This list was generated on Sun Apr 16 13:54:53 2017 AEST.