Browse By Publication: European Journal Of Marketing

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Number of items: 19.

Andrews, Lynda, Drennan, Judy, & Russell-Bennett, Rebekah (2012) Linking perceived value of mobile marketing with the experiential consumption of mobile phones. European Journal of Marketing, 46(3/4), pp. 357-386.
Number of full-text downloads 1,538
Number of citations in Scopus 12
Number of citations in Web of Science® 8

Andrews, Lynda, Kiel, Geoffrey C., Drennan, Judy, Boyle, Maree, & Weerawardena, Jay (2007) Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41(5/6), pp. 640-668.
Number of citations in Scopus 35
Number of citations in Web of Science® 27

Daunt, Kate L. & Greer, Dominique A. (2015) Unpacking the perceived opportunity to misbehave: The influence of spatio-temporal and social dimensions on consumer misbehavior. European Journal of Marketing, 49(9/10), pp. 1505-1526.
Number of full-text downloads 78
Number of citations in Scopus 1

Ekant, Veer, Becirovic, Ilda, & Martin, Brett (2010) If Kate voted conservative would you? The role of celebrity endorsements in political party advertising. European Journal of Marketing, 44(3/4), pp. 436-450.
Number of full-text downloads 2,011
Number of citations in Scopus 25
Number of citations in Web of Science® 20

Françoise, Simon & Andrews, Lynda (2015) A relational approach to direct mail consumption. European Journal of Marketing, 49(9/10), pp. 1527-1562.

Gottlieb, Udo, Brown, Mark, & Drennan, Judy (2011) The influence of service quality and trade show effectiveness on post-show purchase intention. European Journal Of Marketing, 45(11/12), pp. 1642-1659.
Number of citations in Scopus 19
Number of citations in Web of Science® 9

Gottlieb, Udo, Brown, Mark, & Ferrier, Liz (2014) Consumer perceptions of trade show effectiveness : scale development and validation within a B2C context. European Journal of Marketing, 48(1/2), pp. 89-107.
Number of citations in Scopus 9
Number of citations in Web of Science® 6

Greer, Dominique A. (2015) Defective co-creation: Developing a typology of consumer dysfunction in professional services. European Journal of Marketing, 49(1/2), pp. 238-261.
Number of citations in Scopus 8
Number of citations in Web of Science® 6

Kerr, Gayle F. & Kelly, Louise (2017) IMC education and digital disruption. European Journal of Marketing, 51(3), pp. 406-420.

Kerr, Gayle F., Mortimer, Kathleen, Dickinson, Sonia, & Waller, David (2012) Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages. European Journal of Marketing, 46(3/4), pp. 387-405.
Number of full-text downloads 1,392
Number of citations in Scopus 20
Number of citations in Web of Science® 11

Kitchen, Philip, Kerr, Gayle F., Schultz, Don, MCColl, Rod, & Pals, Heather (2014) The elaboration likelihood model : review, critique and research agenda. European Journal of Marketing, 48(11/12), pp. 2033-2050.
Number of citations in Scopus 8
Number of citations in Web of Science® 6

Lee, Wai Jin Thomas, O’Cass, Aron, & Sok, Phyra (2016) Why doesn’t our branding pay off: Optimising the effects of branding through innovation. European Journal of Marketing, 50(3/4), pp. 509-529.

Letheren, Kate, Kuhn, Kerri-Ann, Lings, Ian, & Pope, Nigel K. Ll. (2016) Individual difference factors related to anthropomorphic tendency. European Journal of Marketing, 50(5/6), pp. 973-1002.
Number of citations in Scopus 1

Palmeira, Mauricio, Pontes, Nicolas, Thomas, Dominique, & Shanker, Krishnan (2016) Framing as status or benefits? Consumers’ reactions to hierarchical loyalty program communication. European Journal of Marketing, 50(3/4), pp. 488-508.
Number of full-text downloads 26
Number of citations in Web of Science® 1

Schuster, Lisa, Drennan, Judy, & Lings, Ian (2013) Consumer acceptance of m-wellbeing services : a social marketing perspective. European Journal of Marketing, 47(9), pp. 1439-1457.
Number of full-text downloads 303
Number of citations in Scopus 16
Number of citations in Web of Science® 10

Sobh, Rana & Martin, Brett (2011) Feedback information and consumer motivation : the moderation role of positive and negative reference values in self-regulation. European Journal of Marketing, 45(6), pp. 963-986.
Number of full-text downloads 390
Number of citations in Scopus 4
Number of citations in Web of Science® 3

Stokes, Robyn (2006) Network-Based Strategy Making for Events Tourism. European Journal of Marketing, 40(5-6), pp. 682-695.
Number of citations in Scopus 40
Number of citations in Web of Science® 19

Tombs, Alastair G., Russell-Bennett, Rebekah, & Ashkanasy, Neal M. (2014) Recognising emotional expressions of complaining customers : A cross-cultural study. European Journal of Marketing, 48(7/8), pp. 1354-1374.
Number of citations in Scopus 4
Number of citations in Web of Science® 3

Zainuddin, Nadia, Russell-Bennett, Rebekah, & Previte, Josephine (2013) The value of health and wellbeing : an empirical model of value creation in social marketing. European Journal of Marketing, 47(9), pp. 1504-1524.
Number of citations in Scopus 28
Number of citations in Web of Science® 23

This list was generated on Sun Jul 16 13:14:04 2017 AEST.