Browse By Publication: Health Marketing Quarterly
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Number of items: 7.
Andrews, Lynda, Cacho-Elizondo, Silvia, Drennan, Judy, & Tossan, Vessélina (2013) Consumer acceptance of an SMS-assisted smoking cessation intervention : a multicountry study. Health Marketing Quarterly, 30(1), pp. 47-62.
Ng, Sandy & Russell-Bennett, Rebekah (2015) The role of affect in consumer evaluation of health care services. Health Marketing Quarterly, 32(1), pp. 31-47.
Parkinson, Joy, Russell-Bennett, Rebekah, & Previte, Josephine (2012) Increasing loyalty to breastfeeding : investigating a product development strategy. Health Marketing Quarterly, 29(3), pp. 223-238.
Rundle-Thiele, Sharyn & Russell-Bennett, Rebekah (2010) Patient influences on satisfaction and loyalty for GP services. Health Marketing Quarterly, 27(2), pp. 195-214.
Schuster, Lisa, Kubacki, Krzysztof, & Rundle-Thiele, Sharyn (2016) Understanding caregivers’ intentions for their child to walk to school : further application of the theory of planned behaviour. Health Marketing Quarterly, 33(4), pp. 307-320.
Tay, Richard S. & Watson, Barry C. (2002) Changing drivers' intentions and behaviours using fear-based driver fatigue advertisements. Health Marketing Quarterly, 19(4), pp. 55-68.
Tuzovic, Sven & Kuppelwieser, Volker (2016) Developing a framework of service convenience in health care: An exploratory study for a primary care provider. Health Marketing Quarterly, 33(2), pp. 127-148.